Academia Barilla Essay -- Marketing, Food Industry

Born of the idea to preserve authentic Italian cuisine, academia Barilla has faced strategic issues to increase gainfulness and growth. Offering not only high quality food products, but an education on Italian gastronomy, Academia relies on a differentiated selling message of authenticity, with the quality to prove it. While striving to teach buyers of the difference between imitation and true Italian cuisine, Academia must continue to assay impudent strategies to reach a broader customer base. By studying the firms core competencies, and performing analysis on the industry, Academia has the tools necessary to gibe their objectives. Academia Barillas consumers are still a specialized target, despite recent efforts for expansion and growth. For its gourmet foods product line, demographics of consumers in major grocerys hunt down to be upper middle to high class citizens of middle to older age. Italy represents the major market for Academia Barilla, with Europe and North Americ a showing vivid growth. However, recent severe economic troubles in Italy, Europe, and the United States are a major cause of concern and must be monitored. Regulatory bodies in the countries which market Academia Barilla do not tend to interfere with production. Current consumer trends for healthier, more organic products should be monitored. Whole-wheat and low-carbohydrate products have increased in penury during the past half-decade. Recent developments in the IT field have friended bring e-commerce to new heights. Finally, emerging economies in countries such as Brazil, China, India, and Russia may be targets for possible approaching high growth opportunities. Academia Barillas industry comprises of not only fine Italian cuisine artisans, but culinary academi... ...umers, thus gaining new consumer, and building value. Educating the consumers to appreciate what Academia products offer will lead to future profits and long-term gains. A strategy of stressing Italian fundamen tals will help differentiate Academia from its competitors, and at the same time increasing their target market. Italian food is continually becoming more popular around the world, and Academias potential to expand will increase by protecting their brand loyalty. Academia should continue to participate in culinary events such as the annual Aspen Food and Wine Festival to promote publicity. Academia should also look to advertise in broader food magazines, such as Zagat. Cookbooks would be another(prenominal) way to reach more consumers. With high quality products, these strategy maneuvers will help management reinforce core competencies and stay ahead of competition.

Blaise Pascal Essay -- Essays Papers

Blaise papaWe arrive at truth, not by reason only, but also by the heart(1) verbalise Blaise public address system, one of the greatest minds of the 17th nose candy. The 17th Century was the time of the scientific alteration. During this period the main idea for everyone, was to question everything not to just listen to what is told. This caused a transformation in thought in two religious and scientific areas. Science allowed the questioning of the teachings of the old church. Scientists battled with ideas in mathematics and physics, while philosophers battled with ideas of God. It was an intellectual revolution concerning the methods for determining humanitys place in the universe. Blaise dad was a physicist, a mathematician, and a man of God. He was a Renaissance man of the scientific revolution. On June 19, 1623, Pascal was born in the small town of Clermont-Ferrand, France, to Antoinette and Etienne Pascal. When Pascal was just three his mother passed away. After this, Et ienne Pascal moved Blaise and his two sisters to Paris, France. Here his son would be able to learn. Etienne Pascal was very concerned active his son becoming an educated man. This is why he immovable to teach his son on his own. He brought a young Blaise to lectures and other gatherings. He decided Blaise would not study math until age 15. When he made this decision he took all the math books out of the family home however, this did not stop a curious Pascal. At age twelve, he started to work on geometry by himself. Blaises father in the end started to take him to mathematical gatherings at Academic Parisienne. At the age of 16, Pascal began to play an active role in Academic Parisienne, as the principal adherent of Girard Desargues, one of the heads of Academic Par... ... Pascal was such a brilliant man because he could do both of these. Pascal was one of the only men that wrote about his beliefs in God and was an accredited scientist and mathematician too. He was a true man of the scientific revolution. Endnotes- Pascal, Blaise. 1910. Pascals Penses. Translated by W. F. Trotter. bare-assed York The Modern Library, 1941. - Rose, N. Mathematical Maxims and Minims. Raleigh NC 1988. - Same as 1. - Gillispie, Charles Coulston. Dictionary of scientific biography. New York Scribner, 1970-1990. - Auden, W. H. and Kronenberger, Louis. The Viking Book of Aphorisms. New York Viking Press, 1966. Work CitedHazelton, Roger. Blaise Pascal The Genius of Thought. Philadelphia Westminster Press, 1974. Eliot, Charles W. The Harvard Classics (Pascal). New York P. F. Collier & Son Corporation, 1938. Blaise Pascal Essay -- Essays PapersBlaise PascalWe arrive at truth, not by reason only, but also by the heart(1) said Blaise Pascal, one of the greatest minds of the 17th Century. The 17th Century was the time of the scientific revolution. During this period the main idea for everyone, was to question everything not to just listen to what is told. Th is caused a transformation in thought in both religious and scientific areas. Science allowed the questioning of the teachings of the old church. Scientists battled with ideas in math and physics, while philosophers battled with ideas of God. It was an intellectual revolution concerning the methods for determining humanitys place in the universe. Blaise Pascal was a physicist, a mathematician, and a man of God. He was a Renaissance man of the scientific revolution. On June 19, 1623, Pascal was born in the small town of Clermont-Ferrand, France, to Antoinette and Etienne Pascal. When Pascal was just three his mother passed away. After this, Etienne Pascal moved Blaise and his two sisters to Paris, France. Here his son would be able to learn. Etienne Pascal was very concerned about his son becoming an educated man. This is why he decided to teach his son on his own. He brought a young Blaise to lectures and other gatherings. He decided Blaise would not study math until age 15. When he made this decision he took all the math books out of the family home however, this did not stop a curious Pascal. At age twelve, he started to work on geometry by himself. Blaises father finally started to take him to mathematical gatherings at Academic Parisienne. At the age of 16, Pascal began to play an active role in Academic Parisienne, as the principal disciple of Girard Desargues, one of the heads of Academic Par... ... Pascal was such a brilliant man because he could do both of these. Pascal was one of the only men that wrote about his beliefs in God and was an accredited scientist and mathematician too. He was a true man of the scientific revolution. Endnotes- Pascal, Blaise. 1910. Pascals Penses. Translated by W. F. Trotter. New York The Modern Library, 1941. - Rose, N. Mathematical Maxims and Minims. Raleigh NC 1988. - Same as 1. - Gillispie, Charles Coulston. Dictionary of scientific biography. New York Scribner, 1970-1990. - Auden, W. H. and Kronenberger, Louis . The Viking Book of Aphorisms. New York Viking Press, 1966. Work CitedHazelton, Roger. Blaise Pascal The Genius of Thought. Philadelphia Westminster Press, 1974. Eliot, Charles W. The Harvard Classics (Pascal). New York P. F. Collier & Son Corporation, 1938.

Free Essay on Nathaniel Hawthornes Scarlet Letter - Impact of Sin :: Scarlet Letter essays

Impact of Sin in The Scarlet Letter The Scarlet Letter is a story of characters that have to live and deal with the effects of delinquency in different ways. There are many themes to this story, the main one and only(a) being you cant besides ignore your sins and hold them inside of you. Reverend Arthur Dimmesdale committed adultery, but when his mistress, Hester Prynne, became pregnant he remained quiet. Hester was punished for this sin in more than one way. She had to wear a scarlet letter A upon her chest which was nothing compared to the shunning by all of the town and constant sermons directed towards her. Although this is not that bad compared to the pain and pain Dimmesdale goes through. He holds this huge secret inside of him, which does nothing but tear away at his heart and mind. This causes him to inflict pain upon himself constantly and to age and buzz off feeble very quickly. But there is a fatality, a feeling so irresistible and inevitable that it has t he force of doom, which almost invariably compels human beings to loll around around and haunt, ghost-like, the spot where some great and marked event has given the colour to their lifetime and, still the more irresistibly, the darker the tinge that saddens it. Chapter 5, Page 73. Not the sin itself caused this pain to Dimmesdale, but the fact that he could talk of it with no one and revealing it to the public would ruin him. In the end he is ruined one way or another. He could have came out right away and admitted his sin, in which would have made Hesters punishment less. They would have stood on the scaffold unitedly in punishment for their sin.

A Trip To Panama City :: essays research papers

A Trip To Panama CityDay 1We arrived at Omar Torrijos airport via American Airlines early in theafternoon. We purchased our required tourist cards (3 balboas, as US dollars becalled in Panama) at the airport, consequently caught a taxi for the 18 air mile ride to ourdowntown hotel. The ride in the battered, un-airconditioned car was ratherexpensive (30 balboas), that the driver spoke English and was very friendly. Wearrived at the hotel and checked in. plot my dad was checking in I bought aguidebook in the hotel lobby and read up on the history of Panama City. Theoriginal city was founded in 1519 by Pedro Arias Davila, known as Pedrarias theCruel, because of his eradication of all but three of the local Indian tribesduring his tenure in Panama. Davila used the city as a place to store Incangold before it was shipped to Spain. The original city was sacked and burnedin 1671 by a group of buccaneers led by Henry Morgan. The city was rebuiltwithin a year, this time on a peninsula 1 8 miles away and surrounded by astrong wall. This old Spanish city is now the in the middle downtown PanamaCity.Panama City is an international melting pot and its eating choices rangefrom American ready food to excellent internationall cuisine. Eager to begin oursightseeing, we grabbed lunch at a nearby McDonalds after checking in thencaught a bus. The buses in Panama are a tourist attraction in themselves. Theyare brightly painted, hung with fringe, and have constantly blaring Salsa andCaracas music playing. They are cheap (50 cents a ride). but are very crowded.After asking several drivers Donde va este autobus? we finally found one goingto the Plaza Independencia. This plaza is the main square of the colonial townand is bordered on one side by a cathedral with twin m different of pearl towers thattook 108 years to complete. On two other sides it is bordered by theArchbishops Palace, now a university and the Central Post Office. While in theold part of Panama City we also visit ed the Iglesia de San Jose and saw the deluxe Aaltar. This altar was in the original Panama City and was saved fromHenry Morgans pirates by a monk who painted it black to disguise it. When wefinished touring we returned to our hotel and then ate dinner at El Pez de Ora,one of the city famous seafood restaurants.Day 2We woke early and headed out for a morning of shopping at the Mercado

plotlear King Lear Essays: Importance of the Parallel Plot in King Lea

Importance of the reduplicate Plot in King Lear         Literature can be expressed apply many different techniques andstyles of writing, some very effective and others not as much.   One of themethods chosen by many is the use of so called correspond plots.Parallel plots, or sometimes referred to as minor, give the opportunityof experiencing a secondary storyline going along with the main plot thatotherwise would be unmentioned.  William Shakespeare shows refined use ofa parallel plot in his play King Lear, but some promontory itsessentiality by asking Is it really incumbent? Does it help the story ordoes it degrade it? Is the Gloucesters plot really needed?  Many arguethat it is very important and others say it is completely useless.  Thisessay forget try to prove that the parallel plot used in King Lear isneeded and it adds to overall value of the play.         Like any other kind of lite rature King Lear contains many themesone of which is the parent-child relationship conflict.  Relationshipproblems are very common, not only in novels but also in everyday life.Lear starts the correct dilemma of hate and destruction by his foolishdesire for flattery.  He divides his kingdom between two of his daughtersand the never ending crave for power and wealth begins. As we can assumefrom the plays title, Lear and his daughters are part of the main plot.The plot of Gloucester and his sons, is considered parallel.         Gloucester is portrayed also with family problems.  He experiencestrouble with his two sons, Edgar and... ...noring it would be negligent.  It is a veryimportant part of King Lear and it serves a great purpose.  If WilliamShakespeare ignored the plot in the first place, his point would not bepassed through at the aim it is passed on now.  I am sure Shakespeareknew it very well that Gloucesters character and actions help tounderstand the play better and improve it.  The answer to many who questionthe parallel plot and its presence is simple.  The plot is necessary andwithout it, the play would not reach the position at which it stands rightnow.  William Shakespeare was aware that by including the so calledparallel plot, he was increasing the value of his own work.  Gloucestersplot is one of the essential parts of the intact play.  Removal or ignorance of it will diminish the significance of the entire idea.

plotlear King Lear Essays: Importance of the Parallel Plot in King Lea

Importance of the Parallel Plot in King Lear         Literature laughingstock be expressed using m whatever different techniques andstyles of writing, some very effective and others not as much.   One of themethods chosen by many is the exercising of so called parallel plans.Parallel plots, or sometimes referred to as minor, give the opportunityof experiencing a secondary storyline going along with the main plot thatotherwise would be unmentioned.  William Shakespeare shows excellent use ofa parallel plot in his play King Lear, but some question itsessentiality by asking Is it really necessary? Does it help the story ordoes it degrade it? Is the Gloucesters plot really needed?  Many arguethat it is very important and others say it is completely useless.  Thisessay testament try to prove that the parallel plot used in King Lear isneeded and it adds to overall value of the play.         Like any ot her kind of literature King Lear contains many themesone of which is the parent-child relationship conflict.  Relationshipproblems are very common, not only in novels but to a fault in everyday life.Lear starts the entire dilemma of hate and destruction by his foolishdesire for flattery.  He divides his kingdom between both of his daughtersand the never cease crave for power and wealth begins. As we can assumefrom the plays title, Lear and his daughters are part of the main plot.The plot of Gloucester and his sons, is considered parallel.         Gloucester is portrayed also with family problems.  He experiencestrouble with his two sons, Edgar and... ...noring it would be negligent.  It is a veryimportant part of King Lear and it serves a great purpose.  If WilliamShakespeare ignored the plot in the first place, his point would not bepassed through at the level it is passed on now.  I am sure Shakespeareknew it very well tha t Gloucesters character and actions help tounderstand the play better and meliorate it.  The answer to many who questionthe parallel plot and its presence is simple.  The plot is necessary andwithout it, the play would not reach the position at which it stands rightnow.  William Shakespeare was mindful that by including the so calledparallel plot, he was increasing the value of his own work.  Gloucestersplot is one of the essential parts of the entire play.  Removal or ignorance of it will diminish the significance of the entire idea.

Arundel Partner

The questions in this sample exam are mostly quantitative, but you should also expect some qualitative ones, such as true/ sour questions, on the exam. I did not include any here, as each true/false will require a different reasoning than others. suspicion 1 Consider a project with the following risk-free cash flows t = 0t = 1t = 2 -40 20 25 Suppose that one grade zero-voucher bonds submit 6% and two year zero-coupon bonds yield 8%. 1a) Find the NPV of the project. 20/(1+6%)+25/(1+8%)2-40=0. 3014 1b) see the tracking portfolio for this project. FV=25 and 20 c) Describe how you could finance the project to rag arbitrage profits at t = 0 (i. e. , a sure cash inflow at t = 0 without any future obligation). Please be explicit about what assets you would invest in, how much each would cost at t=0, and what each would pay at t=1 or t=2. (Hint You will have to consider investing in the project and a portfolio at the same time). Short change bond by 40. 3014, 18. 8679 and 21. 4335 1d) Suppose now that instead of the zero coupon bonds described above, there are two risk-free bonds in the market (Bond A and Bond B) that can be described as follows )Bond A pays a $10 coupon at t=1 and matures at t=2 when the bondholders will receive $110. Today (i. e. , at t=0) the market equipment casualty of the bond is Ba = $104. 743. b)Bond B pays a $20 coupon at t=1 and also matures at t=2 when the bondholders will receive $95. Its price today is Bb=$ coke. 790. Calculate the NPV of project X. (Hint Note that the busy rates in the economy may have changed. To solve this question, you will need to form a tracking portfolio of the project). Question 2 A muckle is suitable for either six or nine condominium units.Assume Risk free rate is 10% Per unit winding costs (now or attached year) $100,000 for building with six units $110,000 for building with nine units Assume that construction does not take any time i. e. , if we decide to build (either now or contiguous year), we can do so and lot the condos straightway Current price of each unit is $140,000 Per year rental rate is $10,000 per unit (to be genuine at the end of the year) Next year, if market conditions are Favorable, condos sell for $186,000 Unfavorable, condos sell for $116,000 a) Suppose we decide to build this year and sell immediately. Should we build six or nine units? What is the lever of the lot given that we build this year? 6*(140-100)=240 9*(140-110)=360 build 9 units 2b) Suppose we decide to wait and make the construction decision next year. Calculate the value of the lot now. 2c) Suppose that as in part a, we decide to build today, but we do not sell immediately. Instead, we rent out the condos for a year, and sell them next year. How does the value of the lot change relative to your reply in part a?Please answer without doing any calculations. Question 3 A gold mine will produce all of its output two years from now. The mine has a mental reservation of 100 pounds of go ld. The gold can be extracted at no cost and sold in year 2. We have the following data The two-year in front price of gold is $10,000 per pound today. In year 2, gold price will be either $14,000 per pound, or $8,000 per pound. The one-year risk-free rate is 10%. The risk-free rate will remain at 10% next year too. 3c) Now suppose that there is some uncertainty about the militia of the mine.The mines reserves are either 100 pounds or zero, with each outcome equally likely. In year 1, we will learn whether the reserves are 100 pounds or zero. We receive an offer today for the mine that is conditional on the reserves. The bidder offers $1. 1 million if reserves prove to be 100 pounds, but only $55,000 if the reserve turns out to be zero. The offer is valid for two years. In either case, the payment is to be received in year 2 if the offer is accepted. What is the value of the mine today? Question 4 A diversified impregnable consists of two divisions, industrial equipment and be er roduction. A year from now, the industrial equipment division will produce either $150 if the economy is in expansion, or $50 if the economy is in a recession. The beer division will make $30 if the economy is in expansion, but $170 if the economy is in recession. Each state of the economy is equally likely. The firm has outstanding bonds with face value $120 to be repaid a year from now, and 100 outstanding shares. Assume that the risk-free rate is zero, all investors are risk-neutral, there are no taxes, and no bankruptcy costs. a) What is the current market value of the debt? What is the current share price? 4b) Now suppose that the firm decides to sell the beer division, and pay the proceeds to its shareholders as a dividend. How much will the beer division sell for? Immediately after this decision is advertised, but before the actual sale and the dividend takes place, what is the market value of the bonds? What is the per share price? 4c) Suppose now that rather than direct ly selling the beer division, the firm spins it off.Specifically, for each outstanding share of the original company, one naked share representing an ownership read in the newly created beer firm is issued and is given to shareholders. The new beer company assumes half of the face value of the outstanding debt. After the spin-off, the original shares keep trading (now representing a claim only on the industrial equipment business), while the newly issued beer shares start trading separately. Immediately after this spin-off takes place, what is the market value of the debt of the industrial equipments firm?What is the market value of the debt of the beer production firm? What are the per share prices of each company? 4d) Show that the Modigliani-Miller Proposition holds, i. e. , that the total firm value is independent of the corking structure decisions of the firm in parts a, b, and c. Question 5 Hollifield Inc. has a current market value of $10,000,000, which is composed of $3,0 00,000 perpetual risk-free debt and $7,000,000 equity with 500,000 shares outstanding. Hollifield plans to announce that it will issue an additional $2,000,000 of perpetual bonds (also risk-free) and use these funds to repurchase equity.The bonds will have a 6-percent coupon rate, which is the risk-free rate. After the sale of the bonds and the share repurchase, Hollifield will maintain the new capital structure indefinitely. The incorporate tax rate for Hollifield is 40% and there are no personal taxes. 5a) What will the job price be immediately after Hollifield announces its plan to issue bonds and repurchase equity? What will the total market value of the firms equity be immediately after Hollifield announces its plan to issue bonds and repurchase equity? 5b) How many shares will Hollifield repurchase?What will be the market value of Hollifields equity after the new bond is issued and the shares are repurchased? 5c) Suppose that after the firm announces its intention to recapit alize but before the pricing and the issuance of the new bond take place, unexpectedly, the chairperson announces that corporate taxation will be immediately removed. Find the effect on the stock price and on the price of the current debt right after the presidents announcement is made. (Note Assume that removal of taxes is permanent and has no other effects on the firms investment policy or in the economy). pic

Daniel Orozco’s “Orientation”

The new employee is unimportant in Daniel Orozcos Orientation The short story Orientation by Daniel Orozco is a comical story. Orozco never introduces the vote counter or the audience. The story appears to be, just as the title specifies, an orientation for a person entering a new job. The story, however, delves deep into the lives of several(prenominal) employees throughout the story. The lives of these employees and their interactions become the most important part of Orozcos run for and the main character that is being spoken to becomes an unimportant observer in an involved atmosphere. The story is told in the prime(prenominal) person voice.The storyteller is talking to one particular person He refers to this character in the second person voice. This is your phone. The narrator is talking directly to the new employee, the main character. The main character never speaks. It is implied that dialogue exists. That was a good question. Feel free to ask questions. The narrator has declare that the attendant has asked a question. The reader never actually sees the question that the listener asks, though. Instead, the narrator rephrases the listeners question and repeats it back to him. By having the narrator do this, Orozco makes the listener less important.His/her dialogue is not even important enough to include in the text and must be repeated by the narrator in order to be included in the story. However, contradictory to the listeners seemed unimportance, the narrator urges the listener to ask more questions. The specific job that the listener is being oriented to is not important to the story, both. The setting is a generic tycoon atmosphere. These are the offices and these are the cubicles. By using this stereotypical and conventional setting, Orozco makes the things that fleet to individual employees even more outrageous.The outrageous events create a contrasting tone. The typical office orientation situation is invaded by shocking situations s uch as Amanda stuffs. Pierces husband subjects her to an escalating array of inhumane and humiliating sex games. Describing very individualized aspects of an employees life creates a very awkward feeling in this situation. This type of information is not supposed to be talked approximately in an office setting. Adding to the inappropriateness of the information, this could very well be the first meeting between the narrator and the listener.It is highly unusual to speak of sexual escapades in a business setting alone, and it could be very embarrassing to either party. Because it is possible that this is the first meeting between the narrator and the listener, the narrator does not know how comfortable the listener will be with the information, and is ri fellg embarrassing the listener by divulging it. The narrator keeps a professed(prenominal) air about him, which makes the information that he is giving seem very important. The narrator makes no sexual comments about Pierces situation he merely states what her husband does to her.The narrator in addition speaks frankly of what the listener can and cannot do There are no personal phone calls allowed. The narrator goes on to tell the consequences of doing something that is prohibited. If you make an emergency phone call without asking, you may be let go. This straightforward method of speaking also creates a professional feeling, which adds to the contrast in the story between the professional feeling and the uncomfortable, mysterious feeling. The blunt detail used by the narrator adds to the uncomfortable, painful sense of the work environment. Anika acmes left palm began to bleed.She fell into a trance, stared into her hand, and told Barry Hacker when and how his wife would die. The details make the employees lives seem surreal. The reader is told that Anika Blooms palm begins to bleed, but the reason for the blood is not given. The blood is the solitary(prenominal) important detail because it sig nifies pain and suffering. Other words such as fell and stare create a distanced, unstable feeling. Even more disturbing is the line that signifies when someone will die. Orozco painfully jolts the reader back to reality, the office setting, no matter how disturbing the described experiences of an employee have been.This is evident in the passage about Kevin Howard, the straight killer. The carnage inflicted is precise the angle and direction of the incisions the layering of skin and muscle tissue the rearrangement of the visceral organs and so on. Kevin Howard does not let any of this interfere with his work. He is, in fact, our fastest typist. The disturbing description of the serial killer is recited without any waver whatsoever away from the intent only to divulge information. The narrator makes no personal comment and expresses no opinion about Howard.After the narrator has given the information to the listener, the narrator leads the train of thought right back to the work en vironment. The idea of a horrible mass murderer is off-and-on(a) by his typing ability. This continued contrast now goes past unstable and borders on psychotic. The far-fetched is made believable only because of the narrators complete professional facade. By itself, speaking of a mass murderers typing ability does seem psychotic, but the narrator has so completely described both aspect of the listeners new surroundings that any individual part of the surrounding does not seem overly important.The characters are merely impart and described as they are. This description does not affect any character, so there is no real action to be deemed unusual, unstable, or psychotic. The description is the only important part of the story. Orozco uses both a professional tone and a dark, uncomfortable-feeling description to create a highly contrasting reality between the work setting and each characters personal life.

Lenovo Case Analysis Essay

Competing at a world(prenominal) scale requires profound deformity canisterdor. Lenovo is a well-known disgrace in China (as Legend) but it cannot become a world(a) technology giant like Dell or Hewlett-Packard, by merely acquiring the Personal Systems Division of IBM, whose mathematical harvest-feasts ar popular across the world. Normally, the key challenge in establishing global cross outs lies in devising the manner in which a high society can position its brands in customers mindsets, while taking into account global competition that comes from national and international suppliers (Wright, Millman & Martin, 2007, p. 139). Lenovo has to engage in innate(predicate) tradeing to attract consumers and gather in itself a force back to reckon with in the global personal computer assiduity. According to the case study, the global PC industry is highly competitive with the leading performers being Dell, HP, Lenovo and its IBM acquisition, and Acer and Fujistu-Siemens among other corporations and vendors locked in tight competition (Quelch & Knoop, 2006, p. 2-3). Therefore, Lenovo has a daunting task to create brand integrity to thrive at a global scale. The Key IssuesThe issue that Lenovo is principally dealing with is how it can effectively enter into the global market, where it is not only attempt against the competition, but is also dogged by an incredulous market. On the surface, the deal between Lenovo and IBM seems to give the former a platform for advantage due to the antonymous nature of the operations of the two firms and because the deal facilitates the expansion of Lenovos operations from China and Asia to over 138 countries in the world, where IBM is established (Quelch & Knoop, 2006, p. 6). However, in a marketing enquiry that the company conducts among 4,000 IBM customers, the concerns raised argon that the innovation, fictitious character, and service and support are going to be negatively impacted by the takeover of IBM brands by Lenovo (Quelch & Knoop, 2006, p. 9). The grievances held by the consumers are a major undoing to Lenovos attempts to create strong brand equity.The criticism shows that the customers harbor negative brand association about Lenovo. disgrace knowledge consists of brand awareness and brand image (Wright et al., 2007, p. 140).Normally, brand knowledge determines the directions that the brand takes and, in turn, this influences the decision that marketers take in creating a brand promise, which entails informing the humans about the positive essence of the brand and its purpose (Kotler, 2012, p. 115). The competition must be addressed seriously through a brand promise, with strong product dimensions. A brands dimensions differentiate an offering from other offerings that are aimed at satisfying the same need by either emphasizing on product performance by introducing functional, rational, or tangible differences or by emphasizing the symbolic, emotional, or intangible factors (Kotler, 2012, p. 114).Lenovo has the chance to utilize the brand equity psychiatric hospital process that emphasizes on the product performance in the phase of introducing itself into the global market, while intending to rely on the latter dimension in the long run. injury equity is created by thoroughly satisfying the presence, relevance, performance, advantage, and bonding dimensions, in an increasing order of importance (Kotler, 2012, p. 116). Profound consumer loyalty is achieved after the firm attains a market share. Companies acquire a share of the heart and a share of the mind of customers by being authentic and genuine, aspects, which lead to higher, market share and profitability (Kotler, 2012, p. 135). As much as the chief marketing officer of Lenovo states that branding is a business issue rather than a marketing issue, the brand is a yield of the perception created by products substance and marketers efforts.Alternative forms of ActionThe courses of action that can be take n by Lenovo include establishing a assure brand, a house of brands, synergy approach, or the strategy referred commonly as Lexus/Toyota. First, the lord brand strategy can be useful for creating a brand equity for Lenovo on a worldwide scale, but there are fears that the ThinkPad influence may be lost if this strategy is adopted. Second, the house of brands approach can enable the firm to establish many brands at once, but it is expensive to market the different brands. Third, the synergy approach will let the company consider Lenovo as a master brand, while the ThinkPad shall be regarded as a superior sub-brand. Fourth, under the Toyota/Lexus strategy, a premium line of ThinkPad brands are established alongside basic Lenovo brands (Quelch & Knoop, 2006, p. 9). Evaluation ofthe Alternative Courses of ActionThe course of action that the company should choose has to address the global market conditions, while also upholding Lenovos hope to compete internationally. To gauge the c onditions in this market environment, the company engages in extensive marketing research. The research comes in handy in helping the company to make well-informed decisions, to understand the marketplace, and most importantly, to learn about customer satisfaction and the value of true(p)s on offer. In addition, the advantages of the primary data collected are that the respondents apprehend their challenges concerning the use of personal computers in business, give voice to current concerns, and enable the firm to gauge the needs in different nations.The master brand preference is challenging to Lenovo since the market regards it as untrustworthy. The high direct of dishonesty with which Chinese firms are regarded in the rest of the world is a major detractor to the success of this strategy (Quelch & Knoop, 2006, p. 8). If this approach is chosen, pretending favorable brand knowledge would not be an easy thing for Lenovo, in spite of having the reputable ThinkPad brand at its d isposal. The ThinkPad acquisition doubtlessly makes Lenovo have a comparative advantage in the global scope. The ThinkPad has already won a nap of accolades for design and engineering innovations since it was introduced in 1992, with few of its superior qualities being power, portability, and wireless networking (Quelch & Knoop, 2006, p. 6).The marketers in Lenovo must therefore create positive brand knowledge if they choose this option. Failure to achieve this means that even up the premium ThinkPad brand shall be thought of as an inferior product by consumers. The house of brands option would make the company incur a lot of expenses in the marketing function, without necessarily achieving the desirable sales of any of the brands. The companys CMO concedes that this strategy cannot succeed since the company had limited resources at the time (Quelch & Knoop, 2006, p. 9). House-of-brands has brands that are independent, which are somewhat endorsed by the organizational brand (Raja gopal & Sanchez, 2004, p. 238). However, the reputation of the Lenovo as an organization in the international market is not favorable at this voice hence it cannot promote brands effectively.The synergy approach, which entails a master brand getting recognitionpartially due to a superior sub-brand, would require investments to jointly build the Lenovo and the ThinkPad brands (Quelch & Knoop, 2006, p. 9). The ThinkPad sub-brand would be expected to be a co-driver in the success of Lenovo. The shortcoming of this approach is that the association might taint the image of the prestigious brand if the brands do not have comparable qualities (Aaker & Joachimsthaler, 2000, p. 15). Clearly, ruining of the ThinkPad brand will certainly end up undoing the entry of Lenovo into the global market. The Toyota/Lexus strategy will force Lenovo to establish luxury and mass market brands separately. This strategy will entail implementation of dissociated brands, with each expected to perform well wi thin its segment. However, under the global environment into which the firm is entering, creation of a mass product is not feasible.The use of PCs has become ubiquitous and consumers are looking for enhanced innovation, better quality and reliability, tighter security, and better design (Quelch & Knoop, 2006, p. 10). To offer customers the desired product, the firm was supposed to invest in enhancing computer products, rather than producing low quality cheap products. As a result, this strategy can make the company lose its core business. After considering all the branding strategy options, Lenovo managers should appropriately consider the category membership under competitive frame of reference. Category membership refers to the products with which a brand competes and which are close substitutes to it (Kotler, 2012, p. 130).The managers should to establish points of differences that would make the company have a competitive edge. At the present, Lenovo pursues a legacy of customer focus, innovation, and dependability (Quelch & Knoop, 2006, p. 7). These aspects have a potential of devising make the products it offers distinctive and superior in comparison to competitors in the global market. The focus of the company should be on long-term holistic performance of its products. A well established brand value drives brand loyalty among customers, making the company to enjoy security of demand, making it hard for new competitors to enter the market, and making the customers willing to pay a higher prices for the offering (Kotler, 2012, p. 114). The Best Course of ActionAccording to the facts presented in the case, the adoption of Lenovo as a master brand is the best course of action. Though this alternative is risky,it is worthy because of the ultimate good image it would create for all the brands on offer at a global scale. Making Lenovo a master brand helps to make the core products of the company to the inviolate world. Master or family branding is where a f amily brand is associated with several brand extensions. The use of the companys brand name across the entire products range lowers development costs and boosts sales if the corporate image is associated with innovativeness, expertise, and reliability, which are factors that influence consumer evaluations directly (Kotler, 2012, p. 123).The company actually chooses to use this strategy with great level of ingenuity. The first global advertising campaign is signed off with ThinkPad, the second campaign emphasizes that Lenovo is doing better than IBM by improving the ThinkPad, while the third campaign stresses that the Lenovo master brand represents innovation (Quelch & Knoop, 2006, p. 10). Introduction of brand extension is facilitated under the master brand. New products that are introduced as brand extensions often succeed because the customers expectations of the new product are based on their knowledge about the parent brand and how relevant they find the information (Kotler, 201 2, p. 123).Any product sold under an umbrella of a brand name develops an identity out of the customers perceptions of the product, the marketing activity, word-of-mouth marketing, and the individual psychological set of customers (Wright, et al., 2007, p. 140). In effect, corporate brand endorsement in the international markets reassures consumers and is an integrating force, which unifies different brand identities on a global scale (Rajagopal & Sanchez, 2004, 246). Assurance that consumers benefit from the product is vital for successful marketing. Moreover, brand equity is leveraged in a new context if the master brand makes the product more appealing to customers and its positive associations are relevant and appropriate (Aaker & Joachimsthaler, 2000, p. 18). With the master brand strategy in place, continuous success of the Lenovo brand and its extensions is guaranteed.ReferencesAaker, D. A. & Joachimsthaler, E. (2000). The brand relationship spectrum The key to the brand arch itecture challenge. California Management Review, 42(4), 8-23. Kotler, Philip. (2012). A Framework for merchandising Management,P. Kotler and K. L. Keller (Ed). Upper Saddle River, NJ Pearson education Inc. Quelch, J. & Knoop, C. (2006). Lenovo Building a global brand. Harvard Business School. Rajagopal & Sanchez, R. (2004). Conceptual analysis of brand architecture and relationships within product categories. Brand Management, 11(3), 233247. Wright, L. T. Millman, C. & Martin, L. M. (2007). Research issues in building brand equity and global brands in the pc market. Journal of Marketing Management, 23(1-2), 137-155.

In Defense of Pit Bulls

Kylie ColyerIn Defense of Pit diddlyshitsPit bulls are among the most misunderstood and maligned ( hopelessmouthed) breed of give chases. Over the years, the media has been portraying them in a ostracise light. This kind of portrayal has largely been due to the misconceptions and storys associated with fair game bulls.Prior to this negative depiction of cavity bulls, they were considered the perfect nanny dog by children (Holland). They were seen as prosperous in nature, stable, true-blue as well as non-aggressive to children and growns. However, this has since changed, especially after 1990s when the media inappropriately started portraying pit bulls as bloodthirsty monsters that are more dangerous and harmful compared to other dog breeds (Coile).As a result of this infatuated portrayal, parents and children admit become increasingly afraid of them. They recoil in horror upon spotting bingle of them. Some pull their children closer with the intention of protecting the m from what they assume are prowling werewolves (Lam). As this paper will demonstrate, this should not be the case. It will argue in defense of pit bulls by showing that they are still the loyal, stable, non-aggressive and couthy breeds of dog.Those against pit bulls and portraying them in bad light argue that they have features that make them inherently dangerous and vicious. For example, some people state that pit bull breeds have locking jaws. They also say that they are overly aggressive towards human beings. It is also their view that pit bulls are dangerous to adopt, especially if one has no kn let history and parentage from a shelter or rescue is not known (Dickey).There is also a widespread myth that pit bulls are preferred by people with irresponsible breeding habits effectively stating that pit bulls attract the most irresponsible and worst form of dog owners (Marrs). All these perceptions and myths have only served to bad-mouth pit bulls and to make them unattractive to the majority of people in our society.They have also led to high rates of abandonment, excruciate and abuse of this breed of dogs compared to any other breeds (Landau). The negative portrayal of pit bulls is also as a result of some people using them as contradicting dogs. They gained this bad reputation as early as 1066 AD during the Englands Norman Conquest when they would be used as bullenbeissers, a term which inwardness bull biter (Coile).During this time, they were trained to latch onto the nose of bulls and also how not to let go of an animal until it is subdued. The use of pit bulls was considered as the only way finished which human beings would regain control after bulls have become agitated. Following the ban of bull-baiting in the 19th century, the popularity of dog fighting increased, especially among those who were involved in the quasi-illegal activities and underground businesses in the United Kingdom (Landau).The British immigrants to the United States brought t his game into the country, and they too utilized pit bulls for this purpose. It is for this reason that pit bulls have continued bad reputation over the years. However, what is rarely mentioned is the fact that they were used as fighting dogs due to their extreme loyalty to their human owners (Lam). While the perceptions and myths above about pit bulls may appear to be valid, facts and scientific evidence provide otherwise.According to a study conducted by the Ameri croup Veterinary Medicine Association, there is no evidence showing that pit bulls are disproportionately dangerous (Holland). It has also been established that this breed of dog does not have locking jaws they do not have special enzymes or mechanism allowing them to lock jaws.A comparison of their skulls to that of other breeds of dogs shows that they share general bone structure and have similar characteristics. It is their stopping point that when biting down on something and not easily releasing makes them appear l ike they have locking jaws (Coile). The misconception that pit bulls are inherently vicious can also be refuted using facts. It should first be noted that this myth is a stereotype that is simply aimed at the entire breed (Landau).When evaluated on own merit rather than the breed, one can easily find out that a pit bull is truly a good dog that is inherently friendly to humans and other dogs. The argument that pit bulls are aggressive towards humans and other dogs is unfounded (Marrs). Perhaps the way pit bulls are elevated or trained make them an aggressive breed.The myths and misconceptions associated with pit bulls have created an impression that their adoption is dangerous, especially if they have unknown parentage and history.This myth is inappropriate because it fails to get it on that, just like humans, each dog ought to be judged by their own behavior and personality (Marrs). It also fails to recognize that pit bulls that are portraying negative behaviors and personalities are not doing so because of their nature but because of other factors.These factors include having been horribly neglected and abused in the past or having been forced to fight (Landau). Pit bulls that have been rescued and raised properly tend to show proper temperament and behavior towards human beings. This explanation helps to address the other false portrayal about pit bulls that adopting a pit bull puppy is better than an adult one.Regardless of whether someone adopts a puppy or an adult one, the most important thing is how one treats a pit bull. One should nurture it in such a manner that enables it to develop desirable and incontrovertible traits (Dickey). From the above discussion, it is evident that pit bulls are loyal, stable, non-aggressive and friendly breeds of dogs.As has been noted, the myths and misconceptions that have been kept alive over the years regarding pit bulls and which have portrayed them in bad light are unfounded. There is no scientific evidence to sh ow that those myths are actually natural to pit bulls. In fact, some of the reasons wherefore pit bulls gained bad reputation such as being used as fighting dogs are anchored on their positive trait of being loyal to human owners.Therefore, these are the traits that should be portrayed and not some myths about them, It is also clear that humans have a role in do sure that pit bulls are being treated like other breeds of dogs so that they develop traits and personalities that are desirable and which can help them to sustain their loyal, stable, non-aggressive and friendly nature.Works CitedCoile, D C. Pit Bulls for Dummies. New York, NY Hungry Minds, 2011.Dickey, Bronwen. Pit Bull The Battle Over an American Icon. NY A.A. Knopf, 2016.Holland, Joshua. In Defense of the Pit Bull. 02 May, 2013, Salon TV. https//www.salon.com/2013/02/05/in_defense_of_the_pitbull_partner/ Accessed 23 Mar, 2018.Lam, Stephanie. Pit Bulls. Hauppage, N.Y Barrons, 2012. Landau, Elaine. Pit Bulls Are the Best Minneapolis Lerner Publications Co, 2011.Marrs, Megan. In Defense of Pit Bulls Monsters or Misunderstood Infographic. 2018, Lifehack. https//www.lifehack.org/302240/defense-pit-bulls-monsters-misunderstood-infographic Accessed 23 Mar, 2018.

Economic preliminary research task

Caused by a contraction in economic activity or aggregated drive. Downturn in the business cycle, derived demand for grok) When there is a untrue in the business cycle, demand fro goods and services falls, forcing firms to knock down production and r suck out number of shiters to maintain profit level. Structural unemployment Caused by the mismatch between the skill demanded and the skill possessed. (Increased by restructuring of the economy and the introduction of new technology) Workers discharged from pre-restructure (old) companies, do non find the skills they possess not appropriate In the newer Industries.Causing the situation where the company requires labor, but still quarternot employed that group of unemployed (Xx long-term unemployment unemployed for a period of 12 months or more. The longer a person is out of work, the harder it becomes for them to get a Job. Long- term unemployment can start out earlier as circular unemployment. Egg. A downturn causes a person to lose his/her Job. During the later recovery, the economy may not grow quickly enough it eat up for all cyclical unemployment.Resulting the person to find him/her ego to be unemployed for more than 12 months (changing into long-term unemployment), this long-period of time may cause the person to lose their Job-related skills, so employers will be more reluctant to hire someone who has en out of work for a long time. Seasonal unemployment Caused by the seasonal constitution of some Jobs (changes In the labor commercialise which occur regularly each year, Independent of the business cycle) For example tourist related jobs and jobs associated with holiday seasons such(prenominal) as plump older man working as shopping centre Santa Clauses at Christmas .This unemployment rises during the December-March period of the year when initiate-leavers ar seeking Jobs and enter the labor fierceness (year 12 graduates, or year 10) frictional unemployment Occurs as people change jobs (from one Job to another). What is required to change Jobs Time, employment opportunity, attendance of Job Interviews administrative details. There will always be a small level of frictional unemployment Into the labor market, although Improving the cogency of Job placement services can reduce the level of frictional unemployment.Regional unemployment reduces its demand (for reasons of undergoing large scale structural change and adjustment) for labor causing widespread unemployment. Hard-core unemployed because of personal characteristics, such as metal or physical disability anti-social behavior drug abuse hidden unemployment Refers to those individuals who are not counted in the official unemployment figures because they hasten prone up actively seeking work or have gone back to school. Rises during a prolonged economic downturn.Slower growth in aggregated demand means that the prospects of finding a Job are very low, and some individuals become discouraged from seeking work. They are not officially employed as they are no longer actively seeking work, but they are still considered to be a part of the unemployment problem since they would work if labor market conditions were better. A rise in hidden unemployment will be fleeted in a fall in the labor force participation rate quite a than as an increase in the official unemployment rate. Underemployment (technically not unemployed) Referring to the individuals who have part time or casual Sons, but would alike to work more hours per calendar week are said to be underemployed. They are a significant problem in the labor market, since they represent under-utilized labor resources. (As the worker are willing to work more hours, but the conditions of the labor market prevent them from doing so) Estimates of Australias underemployment have risen dramatically in recent decades. A increasing share of Jobs have been creased on a part-time or casual basis. Causes of Unemployment deficiency in aggregated demand (AD=C +I+G+X-M, major cause of cyclical unemployment) cyclical changes in the domestic and inter content economic activity may lead to changes in the demand for labor. Since the demand for labor is derived from the demand for final output, any ebb in aggregated demand may lead to a rise in cyclical unemployment. Structural changes in consumption and production (causes the level of structural unemployment to rise. Ole of wage expectations in pushing up the price of labor to capital (causes a rise in the laundry unemployment or wage induced unemployment) rapid rises in real wage costs will reduce the demand for labor and provide employers with the incentive to substitute capital for labor. A lack of efficiency in the labor market in matching labor skills with the Jobs available can influence the level of frictional unemployment Rigidities in the labor market like government regulations (egg. Super, taxation) can also reduce the hiring intentions (through higher on costs of labor) of emplo yers, causing unemployment.High on cost of labor and a lack of skills, education and fostering If workers do not have access to education and training they will be less(prenominal) skilled and in lower demand by employers for the Jobs available How hidden unemployment and underemployment turn the official statistics The hidden employment are when people given up looking fro work or receive income support from a spouse, partner or parent and and not eligible for Job Search Underemployment are people working part-time who want to work more hours or switch to integral time employment, the ABS calculated the underemployment rate in 2012-13 as 7. % and the labor utilization rate as 12. 9%, showing separate statistics room the unemployment rate. Which groups in Australia are more likely to experience higher than average range of unemployment and why. The incidence of unemployment varies between demographic and skill groups in the labor force. Groups accounted fro disproportionably hig h shares of unemployment Young and less educated labor force participants recent immigrants persons whose Jon was in blue collar occupations Highest rates of unemployment teenagers (15-19) 23. % for males and 29. 6% for females Teenagers experience difficulty in securing their first Jobs because of lack of experience, education, training and skills. Age employment (%) 15-19 52. 8 20-25 11. 8 25-44 4. 9 45-52 (long-term unemployment) (all 2012-13 data) There is great difficulty for older workers to find full-time or part-time work if they have been made redundant or retrenched due to industrial restructuring or reforms to industries such as car manufacturing.Other groups workers with low levels of education attainment experience higher rates of unemployment than those with higher educational qualifications unemployment races tend to be higher in industries affected by high rates of structural change like manufacturing , building and eddy and trades (rates falling as demand rose rui ng housing and resource booms in asses as more labor is demanded) Aborigines and Tortes Strait Islanders family status (sole parents, dependent students and non dependent children) The economic and social effects of unemployment Economic effect opportunity cost of lost output and income (primary economic cost of unemployment) lower real GAP and reduced national income (thus reduced living standards) economical and social hardship for the unemployed and their families and dependents (falling level of consumption with their satisfaction of life) poverty traps because of welfare dependency increasing taxation angle erosion of tax due to unemployment and a rise in cyclical expenditure on social security payments ( atomic number 82 to a rise in figure deficit or fall in budget surplus) less equal distribution of income (unemployed will be reliant on income support from loss of gentle capital, as the unemployed will not be contributing their skills and experience to the workforce and w ill need to undergo re-training loss of self esteem and self-regard rising crime rates increased drug and alcohol dependency health problems fro the unemployed higher suicide rates breakdown of family relationships ass of self esteem and human dignity Recent policies the government has used to help combat unemployment Promoting higher(prenominal) Sustainable Economic growth In order to educe cyclical unemployment, monetary and fiscal policies can be used to offset cyclical downturns in the economy, increasing levels of unemployment that accompany periods of slower economic activity. Fiscal foreplay and the easing of the monetary policy potentially can stimulate the aggregated demand or spending and increase the output of services in the economy. Higher levels of output will require increased levels of employment, which in urn will lead too lowering of the level of (output, used it-I 2008-09 during the UDF and recession, to support aggregated demand and employment. barely for the l ast few decades, monetary and fiscal policies are relatively ineffective in terms of reducing structural unemployment.Labor market reforms Designed to make labor markets more flexible encourage more competitive work practices higher levels of labor productivity Giving employers greater incentive to hire additional workers, leading to higher levels of employment. It is a movement towards decentralized wage determination, where rims and employees are able to negotiate wage increases on the basis of improved levels of productivity. Awards Modernization that makes awards simpler instruments that do not impede workplace efficiency and employment growth is another key element of the governments labor market reform Labor market legislations such as the Workplace Relations Act 1996 incorporated measures designed to curb union powers and weaken unfair dismissal laws, directly intervening with the labor market.Funding for Vocational and school education (including National education framework for schools to raise literacy and innumeracy standards) Australian National Training Authority established (to improve skill development of workers through current education, training and development) Labor market assistance to Job seekers Job Services Australia (contracted national network of private, community and government organizations to assist the unemployed find Jobs) Australian Job search (online Job noticeable, government run) time frame polices 2008-09 Rued government established Education Investment Fund with initial allocation of bob to be spend on higher education, vocational education and training facilities.

Deception Point Page 56

Hes breaking the law, Gabrielle said. Isnt he?Or so Marjorie Tench would have you believe. Candidates bury behind-the-scenes donations all the succession from big corporations. It may non be pretty, only when its not necessarily illegal. In fact, most legal issues deal not with where the money comes from but how the candidate chooses to spend it.Gabrielle hesitated, feeling uncertain now.Gabs, the White House played you this afternoon. They tried to deed you once against your candidate, and so far youve called their bluff. If I were flavor for someone to trust, I think Id stick with Sexton before jumping ship to someone like Marjorie Tench.Yolandas phone rang. She answered, nodding, uh-huh-ing, taking notes. Interesting, she finally said. Ill be right(a) there. Thanks.Yolanda hung up and turned with an arched brow. Gabs, sounds like youre off the hook. Just as I predicted.Whats going on?I dont have a specific yet, but I can tell you this much-the presidents press conference h as nothing to do with sex scandals or campaign finance.Gabrielle mat a flash of hope and precious badly to believe her. How do you know that?Someone on the inside just leaked that the press conference is NASA-related.Gabrielle sat up suddenly. NASA?Yolanda winked. This could be your lucky night. My work out is chairman Herney is feeling so much pressure from Senator Sexton that hes decided the White House has no choice but to pull the plug on the International Space Station. That explains all the global media c everywhereage.A press conference killing the space station? Gabrielle could not imagine.Yolanda stood up. That Tench attack this afternoon? It was believably just a last-ditch effort to get a foothold over Sexton before the President had to go public with the bad news. zip fastener like a sex scandal to take the attention away from another presidential flop. Anyhow, Gabs, Ive got work to do. My advice to you-get yourself a cup of coffee, sit right here, turn on my televi sion, and ride this out like the rest of us. Weve got twenty minutes until show time, and Im telling you, there is no way the President is going Dumpster-diving tonight. Hes got the unit world watching. Whatever he has to say carries some serious weight. She gave a reassuring wink. Now give me the envelope.What?Yolanda held out a demanding hand. These pictures are getting locked in my desk until this is over. I want to be sure you dont do something idiotic.Reluctantly, Gabrielle handed over the envelope.Yolanda locked the photos carefully in a desk drawer and pocketed the keys. Youll thank me, Gabs. I swear it. She playfully ruffled Gabrielles hair on her way out. Sit tight. I think good news is on the way.Gabrielle sat alone in the glass carrel and tried to let Yolandas upbeat attitude lift her mood. All Gabrielle could think of, though, was the self-satisfied smirk on the face of Marjorie Tench this afternoon. Gabrielle could not imagine what the President was about to tell the w orld, but it was definitely not going to be good news for Senator Sexton.65Rachel Sexton matt-up like she was being fire alive.Its raining fireShe tried to open her eyes, but all she could make out were foggy shapes and blinding lights. It was raining all around her. Scalding hot rain. throbbing down on her bare clamber. She was lying on her side and could feel hot tiles beneath her body. She curled more tightly into the fetal position, trying to cherish herself from the scalding liquid falling from in a higher place. She smelled chemicals. Chlorine, maybe. She tried to crawl away, but she could not. Powerful hands pressed down on her shoulders, holding her down.Let me go Im burningInstinctively, she again fought to escape, and again she was rebuffed, the strong hands clamping down. Stay where you are, a mans voice said. The accent was American. Professional. It will be over soon.What will be over? Rachel wondered. The pain? My biography? She tried to focus her vision. The ligh ts in this place were harsh. She sensed the room was small. Cramped. Low ceilings.Im burning Rachels scream was a whisper.Youre fine, the voice said. This water is lukewarm. Trust me.Rachel realized she was in general undressed, wearing only her soaked underwear. No embarrassment registered her mind was filled with too many other questions.The memories were coming back now in a torrent. The ice shelf. The GPR. The attack. Who? Where am I? She tried to put the pieces together, but her mind felt torpid, like a set of clogged gears. From out of the muddled amazement came a single imagination Michael and Corky where are they?Rachel tried to focus her bleary vision but saw only the men standing over her. They were all dressed in the same blue jumpsuits. She wanted to speak, but her mouth refused to formulate a single word. The burning asterisk in her skin was now giving way to sudden deep waves of aching that rolled through the muscles like seismic tremors.Let it happen, the man over her said. The blood ask to flow back into your musculature. He spoke like a doctor. Try to move your limbs as much as you can.The pain racking Rachels body felt as if every muscle was being beaten with a hammer. She lay there on the tile, her chest contracting, and she could barely breathe.Move your legs and arms, the man insisted. No enumerate what it feels like.Rachel tried. Each movement felt like a knife being thrust into her joints. The jets of water grew hotter again. The scalding was back. The crushing pain went on. At the precise instant she thought she could not withstand another moment, Rachel felt someone giving her an injection. The pain seemed to subside quickly, less and less violent, releasing. The tremors slowed. She felt herself breathing again.A new sensation was spreading through her body now, the eerie bite of pins and needles. Everywhere-stabbing-sharper and sharper. Millions of tiny needle-point jabs, intensifying whenever she moved. She tried to hold motion less, but the water jets continued to buffet her. The man in a higher place her was holding her arms, moving them.God that hurts Rachel was too weak to fight. Tears of exhaustion and pain poured down her face. She shut her eyes hard, blocking out the world.Finally, the pins and needles began to dissipate. The rain from above stopped. When Rachel opened her eyes, her vision was clearer.It was then that she saw them.Corky and Tolland lay nearby, quivering, half-naked and soaked. From the looks of anguish on their faces, Rachel sensed that they had just endured similar experiences. Michael Tollands brown eyes were bloodshot and glassy. When he saw Rachel, he managed a weak smile, his blue lips timidity.Rachel tried to sit up, to take in their bizarre surroundings. The three of them were lying in a trembling twist of half-naked limbs on the floor of a tiny shower room.66Strong arms lifted her.Rachel felt the powerful strangers drying her body and wrapping her in blankets. She was bein g placed on a medical bed of some sort and vigorously massaged on her arms, legs, and feet. Another injection in her arm.Adrenaline, someone said.Rachel felt the drug coursing through her veins like a life force, invigorating her muscles. Although she still felt an icy hollowness tight like a bone in her gut, Rachel sensed the blood slowly returning to her limbs.Back from the dead.She tried to focus her vision. Tolland and Corky were lying nearby, shivering in blankets as the men massaged their bodies and gave them injections as well. Rachel had no doubt that this mysterious assemblage of men had just saved their lives. Many of them were soaking wet, apparently having jumped into the showers fully clothed to help. Who they were or how they had gotten to Rachel and the others in time was beyond her. It made no difference at the moment. Were alive.

Organizational Skills Essay

Possessing or not possessing organizational skills can make all the difference between efficient and effective work and no work at all. It is vital to understand the tasks at hand with an understanding of how e precisething will be organized for the accomplishment of the tasks. The arrangement and management of space, time, and information are among the most substantial organizational skills. The work space can be organized by the use of theories of ergonomics. After all, the fictional character of the work setting could easily translate into the quality of work performed.Time management, on the other hand, is a skill of discipline that is learned better with practice. Dividing up time for a variety of tasks, all of which entreat varying levels of attention on the part of an individual, is best performed when the individual organizes time around the different degrees of importance attached to projects. Knowledge management is yet some other organizational skill that acts as a nec essity in principled work practices. This organizational skill often requires a distribution of knowledge.By overlap pertinent facts with his or her supervisors, colleagues, assistants, or subordinates a manager may easily delegate tasks to a number of people. A student may likewise get back upon the most significant theories to study after understanding the value of information before him or her (Organizational Skills). Organizational skills are for the young and the old, the employed as well as the unemployed persons. The above mentioned organizational skills are also taught unto children.There is one significant organizational skill, however, that children do not learn very soon that of managing finances. This particular organizational skill is mainly for adults, who always need to organize how their moneys would be spent on goods and services according to their respective degrees of importance. monetary management is crucial in all activities (Organizational Skills). But, so are the remaining organizational skills.

Gendering World Politics Essay

Gender analysis of outside(a) relations can no longer be considered sweet. Both in history and semipolitical science, scholars of women and grammatical sexual activity and foreign relations have carved out what is now robust subfields. In Gender in World political sympathies, Tickners offshoot chapter explores the encounter between feminism and international relations sub-field of political science. She first establishes the tilts within each. Feminism has been the subject of a debate between liberal feminism and its rivals, while IR has seen three science realism versus idealism, realism vs. social. It is in the context of this policy, third debate means the contact Tickner feminism and infrared. More specifically, feminism is expanding IR agenda on several fronts, including normative theory, historical sociology, searing theory and postmodernism. In this context, Tickner investigates Gender Dimensions of War and Peace and Security in Chapter Two.In the 1990s, feminists beg an to question pictorial outlook on security, most of which have had a top-down, state-centered, the structural approach. Feminists , however, mostly come from the bottom up, showtime at the micro level. For example, feminists attacked the premise that wars have been fought to protect women and children, in fact, in his opinion, to the extent that wars tend to find massive refugee crisis, violations and rampant prostitution, are disproportionately women wild. In Chapter Three, Tickner moves on to the global economy. Here, feminists have joined the debate on globalization, especially questioned the boosterism often seen in the industrialized West. For example, they use gender analysis to reveal the beastly realities of home-based labor in the developing world. What multinational corporate managers would call flexibility and cost containment, the overwhelmingly-female marchers would see as lower-paying, less-stable, and less-regulated labor.Gender perspectives on democratization, state and world order are the focus of chapter four. In contrast to effected IR, ignorant of democratization, and more recently democratic peace theories, feminism IR-examining the micro level, where democratic transitions can discharge women or eve leave them materially worse. Tickner then looks at women and international organizations (both the United Nations and non-governmental organizations) and norms (such as military personnel rights). In the fifth and final chapter, Tickner suggests Some Pathways for IR Feminist Futures. Clearing these routes involves knowledge traditions that, for example, challenge plethoric gender laden dichotomies such as rational / emotional, public / private and global / local. It also includes new methodologies for IR, such as ethnography and discourse analysis.In the end, Tickner IR urges feminists to remain connected to the broader discipline even when they question their basic assumptions. Tickner synthesizes a wide range of recent literature and thus provides us with a solid understanding of the subject. His is not the only introduction to feminist IR plainly is a really good. Tickner is careful not to claim too much for feminist IR or fire opposite approaches. It also takes little for granted, holding such basic terms as globalization and even gender to scrutiny. And finally, this is a nuanced work. Tickner presents fairly represents and disagreements among feminists as well as the geographic and methodological. Similarly, captures the dilemmas facing IR feminists. For example, feminists must work within existing state structures or face them from the outside? If based on the state of come or in the market.If the book has a weakness, it is one of style. . The writing, moreover, is better and more accessible than in many other political science texts. However, I often find difficult to tackle prose. In part, this is a matter of style, writing Tickner most lack color and verve, interesting anecdote or a smart illust ration. And partly its a matter of using the political scientist. This language is understood by those indoors, as she says Tickner in another context, but can seem quite bewildering, and sometimes even estrange to those outside, making communication very difficult transdisciplinary.Again, the language is typical of the field and could be much worse, but the repeated occurrence of terms such as epistemological, postpositivist, problematize and privilege, as verb , tends to swell the sentences and seduce the book seem longer than it is. In the end, however, a minor weakness, and definitely should not be allowed to dissuade non-specialists. In addition to the contribution of the book itself feminist IR, this is one of its great virtues brings relevant trends in political science historians who study women and gender and foreign relations. For many historians have discovered that, in the words of Cynthia Enloe fine, the ain is international . This discovery is facilitated and enric hed as Tickner helps us to cross the disciplinary divide.J. Ann Tickner, Gender in International dealings Feminist Perspectives on Achieving Global Security (New York Columbia University Press, 1992). Cynthia Enloe, Bananas Beaches and Bases Making Feminist Sense of International Politics (Berkeley and London University of California Press, 1990) Jan Jindy Pettman, Worlding Women A Feminist International Politics (London and New York Routledge, 1996)

Novel: Family and Stella

utilisation 1 integrity story you comparable the best & what lessons you throw learned from the story The fiction Step by Wicked Step by Anne Fine which I have studied, all the stories are special in their own way but the one that strikes a chord with me is Claudias Stories The Green Pyjamas. The story is about Claudias slow but sure toleration of her step go, Stella. In the beginning, she is depicted as young girl who struggles to accept the changes in her life. Her parents have decided to divert ways as their marriage fails with the emergence of Stella, the new woman in her fathers life.Claudia finds it tough to accept Stella at first but despite Stellas effort to be friendly to her. However, one eventful attendant changes their relationship. The dinner party to celebrate her fathers birthday breaks the ice surrounded by Stella and Claudia. Claudia goes out of her way to make the guests realize how barbaric they have been to Stella. There are many lessons I have lea rned from this story. First, Claudia is a mature and sensible girl. At the dinner party, she shows that she can put out her ego and pride by making the guests treat Stella politely.She purposely shows off the grand pyjamas given by Stella. The guests act like Stella is invisible and Claudia is angry because Stella is real a very nice person. This shows her good character despite her young age. Second, the message in the story is acceptance and tolerance. Learning to cope with her stepmother for Claudia is challenging. It takes a deal out of patience and understanding from both sides. This event certainly triggers the beginning of a better relationship between Claudia and Stella.Clearly sometimes in life, we do not have a choice but to accept the circumstances. Practice 2 one character that you admire/like/ taught you important lessons/attract your attention Important lessons we should be responsible towards our family and friends. I choose the novel Step by Wicked Step written by Anne Fine. The character that I admire the most/attract my attention is Claudia. There are many reasons why I admire her very much. Firstly, Claudia is a very kind girl. During her fathers birthday party, Claudia wears her green pyjamas given by her stepmother, Stella.She put aside her ego and pride because she feels that the guests in the party are rude when they refuse to talk with Stella and does not compliment Stella on her cooking. They act like Stella is invisible and Claudia feels angry because Stella is actually a very nice person. Apart from that, Claudia is a very responsible daughter to her mother. She knows the fact that her mother hates the fact that her father is happy with a new women in his life so she pretends that she is unhappy when she has to go to her fathers house. Claudia also refuses to accept Stellas kindness because she is a loyal daughter to her mother.In addition, I really admire Claudia because she is a fair and sensible person. She does not blame Ste lla for her parents break-up. At the dinner party, she implys that the guests are rude for not appreciating Stellas hard work. She realizes that ignoring Stella would not help solving matters between her parents. Feeling sorry for Stella who is existence ignored by the guests, she decides to help her get accepted by showing off the green pyjamas which Stella gave her. In a nutshell, the character that I like the most is Claudia because she is very kind, loyal, fair and sensible person. I think I can learn a share from her character.Practice 3 one theme you like. Give evidences. I choose the novel Step by Wicked Step by Anne Fine. One of the themes in the novel is family cacoethes. This is seen in some characters in the story. After Richard leaves home, his mother and sister neer stop sounding for him. They confront desperately for his return. His mother uses up the family funds to find him. In doing so, she suffers her husbands wrath. Not surprisingly, she shortly dies of h eartbreak. Charlotte is a caring and loving sister to Richard. Unlike him, she makes an effort to get along with her stepfather as she wants a happy and peaceful home life.She tries to mediate between her brother and stepfather. After her mothers death, charlotte marries at sixteen to a man she does not love in order to enable her to continue looking for her brother, Richard. As a last attempt, she leaves a sad letter in the tower room for him, verbalise Kim what has happened in his absence. Colin loves his stepfather, Jack, like his own as his real father has left his mother and him when he is righteous a baby. He and Jack do all the things a father and son would do. Jack alike loves him as his own son. After his mother leaves Jack, Colin misses him very much.He spends his hours daydreaming of the times they have spent together. He goes to the skating rink not to skate but to listen to their favourite song, The Bluebird of Happiness. He never gives up hope of finding Jack and is saving money to do so once he is old enough. Practice 4 memorable event I choose novel Step by Wicked Step written by Anne Fine, an interesting event is the death of Richards father. This event/ incident is memorable because it changed Richards life and in the end, his whole family. The first change that Richard had to face is his mothers marriage to Reverend Coldstone.Richard hated his stepfather because he enforced strict rules and made Richard feel that his house was like a prison. He also sent Richard away to Mordanger School for four years. Another change is betrayal. Richard matte that his mother had betrayed when she allowed Reverend Coldstone to treat him badly. He also felt betrayed when Charlotte persuaded him not to hate his stepfather. Finally, Richard decided to protract away and vanish. His departure caused financial ruin and heartbreak to his mother and sister. His mother spent a lot of money to try for him.Charlotte married a man she did not love to continue the search later their mother died. The death of Richards father brought about a lot of changes in Richards family. approximately of them are sorrowful. From this incident, we must remember that we should be courageous in difficult times. Practice 5 incorrupt values I choose novel Step by Wicked Step written by Anne Fine. An important moral value that I have learnt from the novel is love and devotion. The first character who showed love and devotion is Richards mother. She spent a lot of money seeking for Richard although she had to suffer Reverend Coldstones anger and disapproval.Another character who demonstrated love and devotion is Charlotte. She continued her mothers search for her brother, Richard. She did not have any money, she married a rich man she did not love at sixteen in order to continue the searching of Richard. Apart from that, Colin also showed love and devotion. He kept his pascals tobacco tin and hummed their favourite song. He does three paper rounds to earn m oney to search for his dad when he is old enough. These characters have greatly showed their love and devotion. They proved that people will do anything for the ones they love.

St. Joan of Arc biography

veer is non only widely known all over the earthly concern for her trust in God, save for her outrageous bra very(prenominal). In this heroic story of venerate Joan of Arc, everyone will be inspired for the courage of this vernal lady, who laid her life down for her faith, and for her country. Born to devout Catholic parents Jacques dart and Isabella Rome, SST. Joan of Arc was born on January 6, 1412 in the small village of Dormer, France. She was one of five children which lived on a 50 acre farm which was in the north-eastern part of France. In 1412 at the age of twelve, Joan experienced visions when she was alone in field.The angels of Saint Michael the Archangel, Saint Catherine of Alexandria, and Saint Margaret the Virgin, had appeared to her and told her to drive out the English in France. She was very surprised that the angels had appeared to her, a woman, to do such a Job. When she was sixteen years old, she went to see Count Robert De Bureaucratic, who was an army com mander in the townsfolk of Vacuoles, to get permission to see the royal French court. Count Robert De Bureaucratic did not take her staidly and made a Joke of Joan and her visions. He then direct her home.Along with two other en in January 1429, she returned to hit a merging with the Count to tell him a prediction she had made about an approaching battle. When Joan was proved right about her prediction, Count Robert De Bureaucratic disposed(p) her permission to have a meeting with the Charles VI. She dressed up as a man and was then escorted along with six other custody to Chino. During the private conference with Charles VI, he was very impressed with Joan and her ideas. She also won the favor with Charles mother- in-law and she was sent on an expedition to Orleans.They thought of her as their only source of light and hope in the grievous times of France. After multiple years of the French being humiliated in battle, Joan yet over again asked a favor of Charles VI. She requ ested for herself to be placed as one of the commanders of the French army. He granted her request by acknowledging the fact that every single one of his plans and strategies have failed, and there was a unavoidableness for a new plan. Joan then in any casek control of the army, with her intelligent strategies and tactics, and proceeded to win many battles.With Joan in command, the war was reversed, in favor of the French. She showed outrageous courage and bravery by the many things that she has done in battle. She was also very determined by fighting even after being wounded in the neck by an arrow. The victory of the battle of Orleans was only one of the many battles won. The victory led to the necessity of to a greater extent offensive action. She then persuaded Charles seven-spot once again, by placing her in co-command of the entire army with Duke John II of Alnico. On May 23, 1430 Joan was captured during an attempted attack and was held a prisoner of war.She was unable to be released by Charles eightsome not intervening with he Duke Philip of Burgundy. Charles VII and the French did not try to save her. She tried to bring out many times even by Jumping from a seventy foot tower in which she was held in. Later, the English government then bought Joan for ten thousand francs from Duke Philip of Burgundy and put her under trial. While under trial, Joan was chiefly accused of being a heretic, sorceress, and adulteress. People have tried to collect testimony against her, but they could not find any evidence.Along with the insufficient evidence, the court violated ecclesiastical law by denying her the right to have a legal advisor. The trial had tried many times to accuse Joan of different laws broken, but her discussion had proved them wrong. Under certain guidelines, Joan should of been placed in an ecclesiastical prison under the supervision of nuns, but instead, he was held in a secular prison and was guarded by actual solders. In finale to her tr ial, she was condemned and sentenced to burn at stake. On May 30, 1941, only being 19 years old, she was tied too tall pillar in front of a large crowd.Before being tied, she had asked clergymen to hold a rood-tree before her while he would be consumed by the burning fire. Immediately after her body had undefiled burning, the English had burned her rest once more, so that her bodily remains would only be ashes. Afterwards, they castes her remains into the nearby river called the Seine. About 24 years past Jeans death, the Hundred Years War had ended. The weak rule of the young King Henry VI ended the war between France and England. Her ultimate goal of bringing Charles VII was successful. In 1452, Jeans case had been put on retrial by Pope Casualties Ill.The main issues f the retrial was to investigate if the accredited trial had been handled Justly or not. umpteen different clergymen conducted this investigation, and in June 1456, the court declared her innocent. In conclusion , it wasnt until 1909 when Joan was beatified. On May 16, 1920, she was cannonaded a saint and martyr in the Holy Roman Catholic Church by Pope Benedict W. Her saint name is now Saint Joan of Arc and is the patron saint of soldiers and France. Also, Many Catholics around the world look up to Saint Joan of Arc as a role instance and inspiration. Her feast day is celebrated on May 30th every year.

Comparative Schools

This school is characterized by the mannikination of strategy as an open process of influence, which puts the emphasis on the use of power and governmental sympathies in the negotiation. The formation of strategy depends on the power and policy, internal and external. As a result, they tend to be emerging. in that location argon two elements of this SOT Micro and Macro. The micro elements deal with internal political games and the macro elements relate to those who play the organization.The micro is power in action it sees strategy as a game within the organization. The macro reflects the interdependence between the Organization and its environment. It discusses the ways in which the organization promotes their admit well-being, through control or cooperation. Learning Of all the descriptive schools, the coping school grew Into a original wave and challenged the always dominant prescriptive schools (Mintzberg et al, 1998). According to this school, strategies emerge as people come to learn about a situation as well as their organizations capability of dealing with It.This SOT began with the proceeds of The Science of Muddling Through (Llndblom, 1959). Llndblom uggested that the design of public policies was not a neat controlled process but a messy one, whereby officials try to manage a world they know Is too complex for them. However, James B. Quinn, with Strategies for potpourri Logical Incrementallsm gave the actual kick-off to this SOT. According to Llndblom only 10% of the conceived strategies are Implemented. The problem Is the split between verbal expression and Implementation.For a strategy to be effective there has to be a sum of small actions and singular decisions. In other words, Individuals contribute to the strategic process from all positions In the organization. In dlsJolnted Incrementallsm by Lindblom, decisions are made to solve problems rather than to exploit opportunities, without the slightest attention to the final objectives or the connection with the rest of the decisions. There Is no central authority that coordinates the mutual adjustments. Whereas logical Incrementallsm by Quinn suggests that organizations see the strategy as an integrated approach. The real strategy evolves as the Internal decision-making and external facts converge to create a new consensus to act, widely shared by the members of the management team (Quinn, 1980). He defined It as a ontinuous and dynamic process. strategical Tools There are two main strategic tools, which fall under from Power SOT. One of these is storm country Analysis proposed by Lewin (1947). According to this tool there are two forces that drive diverge in a business, the Driving Forces and the Restraining Forces.The Driving Forces push and promote change e. g. executive mandate, customer contain and increased efficiency whereas the Restraining forces try to prevent change from happening which can be in the form of fear, lack of training and incentives. T he main criticism of this theory is that the method does not have nough sophistication or complexity to measure the dynamic forces that affect a business (Cronshaw, 2008). The second strategic tool is proposed by Kleiner (1996), called the Core Group Theory.The Core Group Theory looks at leader-member dynamic within a firm. In his theory, Kleiner argues that the customers along with employees satisfaction are considered to be secondary to the core group (top executives) and how some core groups can be parasitic to a firm based of the willingness of organizational members to comply. The main weakness observed is similar to that of the Force Field Analysis, that is this heory has not quite developed thematically, the theory does not base itself on measurement (Bokeno, 2003).

Brand sense Essay

In measuring the Brand Experience of the direct segment, companies centre on the response and understanding of their customers and their reactions on the part of the particular five reeks while handling the speckmark in question. Further, this array of experiences of the customer reveals the perception of the user extending the issue to question the self about the individuation or for employ a certain brand, what escort the customer gets about the self. Speaking strictly, who am I?This is a kind question that seeks the image or the perceived image of the person thus, the personality. Relating the perceived image of the user and the brand in use Brand Personality of the brand can be derived. In this entire appendage the essence of a brand can be identified by using different senses for different kinds of brand with need and experience of different customers, the employees involved with the brand and the particular target segments.To make a cross-section of this marketing ide a the unique presentation of the senses and the allied questions to the brand, can be observed in the brand sensory wheel that segregates the divisions of the total composition of the senses (Brand Sense, 2001). Source Harvest Consulting group LLC. The discovery of the sensory approach has enabled companies to unfold the essence of the current service and the possibilities of the future avenues. Author has logisised this that it pull up stakes enrich the brand loyalty and makes the existing relationship deeper.Behind this happening, the five senses can play a crucial role. To know the fate of a brand conducting the sensory audit is a vital meter to forecast the brands multiplication power on its sensory touch point. Ascertaining the brands stimuli, enhancement, and bonding capabilities, decides the execution of the above knowledge. The essence of this approach is the simple fundamental of including more senses to make the brand base stronger. We also follow this while evaluating the brand and its surroundings too.To explain, a visual encounter of Starbucks sell follows the suite bellow Sight Brand logo on building, cups, and bags Sight/Sound Uniform and customer approach Sight/Sound/Touch Interior aesthetics (sofa, colors, wall paper, music) Smell/Taste unadorned aroma of freshly ground coffee This process also unveils the concept of smashability factor, which measures the strength of an individual sense for a brand and hoe much impact it can give.A real-time example of the coat of the auditory sense reflects from the recent transformation of the Cadillac brand. For the hard penetration of the European and Japanese car makers into the American luxury car segment, Cadillac Source brand papers. had to bear the burn of declining sales figure during late 80s and early on 90s. To retrieve the brand from the grip of the downward graph, the same has been assessed, disassembled, reassembled, and re-positioned by late 90s. To do so, the brand invested in molecul e analysis to create a new meaning to its design and market preference.This entire process has remodelled the brand from its grandpa drove into a fast, sexy, and desirable product concept to the recent Caddy commercial-grade with Led Zeppelin playing been a long time that blaring out from the speaker (Brand papers, 2009). the foundation of the sensory branding has opened a plethora of concepts to associate the brand with the target group and it has no end to create feel factors. This is because, the central theme of this process is entirely depending on the nature, which again is the adobe of the man kind.Reference Brand Sense.(2001). Building Brands with afferent Experiences. New York Harvest Consulting Group LLC. Brand papers. (2009). Sensory Approach. Retrieved March 14, 2009, from http//images. google. com/imgres? imgurl=http//www. brandchannel. com/images/papers/272_gm_flagship_cl. gif&imgrefurl=http//www. brandchannel. com/papers_review. asp%3Fsp_id%3D680&usg=__eiohIvWqTVw C7vNmelzj2n_t4JQ=&h=315&w=400&sz=52&hl=en& break down=14&um=1&tbnid=Ny3PU6pNRmcVVM&tbnh=98&tbnw=124&prev=/images%3Fq%3Dbrand%2Bsense%252BMartin%2BLindstrom%26ndsp%3D20%26hl%3Den%26sa%3DG%26um%3D1Lindstrom, M. (2005). Brand Sense Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound. New York Simon & Schuster heavy(a) Publishing Group. Additional Reading Johnson, L. and Learned, A. (2004). Dont think pink what really makes women buyand how to sum up your share of this crucial market. AMACOM Div American Mgmt Assn. Ornbo, J. Sneppen, C. and Wurtz, P. F. (2008). Experience-Based Communication (illustrated). Springer.

Laziness Essay Example | Topics and Well Written Essays - 1500 words

Laziness - strain ExampleIt may manifest as an unmotivated individual, unreasonable expectations of entitlework forcet, procrastination, manipulation, or simply not doing what should be done. Society is impacted by disrupted production schedules, co-worker animosity, missed work, and the eventual firing of the slothful person. This paper will review some of the current literature in regards to laziness and report the findings as to the cause, effects, and implications of laziness.While there are significant differences in the self-perception of procrastinators and non-procrastinators, research has not shown the cause of these differences. A general study by Ferrari, Driscole, and Diaz-Morales, reported that, procrastinators have negative feelings about their actual self-concept faculties and self-presentation tactics, and that they are not pleased by how they view themselves, similar to the perceptions reported by observers of their behaviors (120). However, the research did not re port whether procrastination was the cause or the effect of the negative self-concept. In two studies that involved Turkish students that procrastinated pedantic tasks, idolise of failure was the main reason cited for delaying a task (Ozer, Demir, and Ferrari 245, 251). This would indicate that a low self-esteem is a cause of procrastination. As long as the victim does not start the task, there is no failure, and they wont be the subjects of ridicule. In add-on, women showed a greater fear of failure that resulted in procrastination than men (Ozer, Demir, and Ferrari 253). This is in sop up with the distaff difference that tends to be to a greater extent avoidant of fear from an early age. A second reason cited by men for procrastinating, rebellion against control, was not a major reason for female avoidance (Ozer, Demir, and Ferrari 253). In addition to these active procrastinators, some people are passive procrastinators. They are victims of themselves and do not intend to pro crastinate, precisely they often end up postponing tasks because of their inability to make decisions chop-chop and to thereby act on them quickly (Chu and Choi 247). Still, poor self-image and a fear of failure are the main reasons driving both male and female procrastination.Laziness may be quantified by the degree to which a person feels entitled to a reward without regards to their plentiful output. In workplace studies, it has been reported that women generally earn less than men and report less income entitlement than men do (Ciani, Summers, and Easter 333). From this point of view, men have a greater expectation of entitlement for the same mathematical process or output. Taken to the logical extension, men would be more likely to have someone substitute them, a spouse, trust fund, or the system, even though society views them as deviant. This is a classical description of laziness in regards to work, and may generalize to other areas of a persons life. Ciani, Summers, a nd Easter report that todays college students are more selfish, superficial, and narcissistic than ever before (332). These students have been self-inflated throughout grade school and high school, and they enter college with a sense of entitlement to grades, resulting in grade inflation across the country (Ciani, Summers, and Easter 333). Once again, in the academic setting, men were more likely to feel a greater sense of entitlem