Touch Up On The English Language

How good are your English skills? Regardless of one’s English proficiency level it is a great idea to touch up on the English language prior to starting college and in the early days of college life. Vocabulary and fluency can frequently be improved with practice. Prior to Arriving At College Before beginning college it is can be helpful to study and retake practice English tests. Reading books with different dialects may broaden the students’ understanding of the English language. Reading books can expand vocabulary and how to utilize them in phrases. Watching television shows or movies in English will also be beneficial to the student prior to starting college. Watching television or movies will allow the student to not only hear new vocabulary and how it is used but also to watch body language and facial expressions to see how words go along with how peers interact with one another. Upon Arrival at College Practice will continue upon arrival at college as it becomes imperative to mingle with other students. A good way to practice English skills is to join groups or sports teams. These are fun ways to interact with other students while offering great opportunities to touch up on those English skills. Continuing to read newspapers or watch news on the television will give the student conversation pieces allowing them to be able to discuss current events with other students at their school. Sitting in front of the television too much would not be good for the student so it must be done in moderation. Although it may feel more comfortable to stick with groups of the same ethnicity the student must broaden their horizons and spend time with native speaking students as well. Being in diverse social circles will strengthen English language and communication skills. Both prior to and after beginning college a diary kept in English can offer a great way to practice both reading and writing in the English language. Keeping a diary will help the student keep track of thoughts and important events. The wording or vocabulary used in creating the diary is likely to be words that will come up in conversation at some point in the future. It will allow the student to reflect upon their thoughts and language. Stay Involved Even if communication seems difficult at first students must push through the discomfort and stay involved. The more practice by participating in real life conversations the student gets the more their English will improve. This not only means being socially active but also being an active participant in the classroom. Actively listening in the classroom and talking in discussions allow the vocabulary to grow and the student to understand how to phrase words in order to get their thoughts and ideas across. And remember: practice is essential. As the old saying goes â€Å"practice makes perfect†. The more efforts you put in, the greater results you will get.

Negative Effects Of Marijuana - 1612 Words

What is marijuana? What is it made of? Why is cannabis still illegal in certain states? Why does marijuana have so many names? Where do the names come from? What is the marijuana culture and how do they celebrate? How is marijuana beneficial? All these questions roaming through people’s mind. Cannabis is a green mixture of the dried, shredded leaves and flowers of Cannabis sativa. People usually smoke marijuana in hand-rolled cigarettes called joints or cigars called blunts, or in a pipe, or an edible. Although many people are against marijuana it has many beneficial effects in many areas such as diseases and education. Cannabis has its own culture. The culture of marijuana is on April 20th it first started in 1920 with a group of†¦show more content†¦This relates to my restriction by explaining the many festivities that happen on April 20th. They gather up at a public place at 4:20pm. Although marijuana is still mostly illegal, these people still gather around to protest and celebrate the culture. (The Waldos. Marijuana Culture.  ©2016) Marijuana has many names. The names all come from the culture revolving around it, there is a special date dedicated to marijuana which April 20th. The names â€Å"marijuana, cannabis, gang, weed, pot and 420† (Marijuana Names. 4, May 2017.) are all examples that of names that the marijuana culture uses and it is a smart way to get through authority. This relates to my restriction by explaining the many names of marijuana and the culture it comes from. Briefly,marijuana has many different names that has to involve its culture. The many names of marijuana come from many different places. The forms of marijuana and the country it come from explains it. According to the article Cannabis, Marijuana, Ganja, Weed – Where Did These Names Come From? The quote â€Å" The name itself, â€Å"marijuana† comes from Mexican Spanish and thats how it became the name for the Western name for the plant. The name â€Å"cannabis† according to the article â€Å"Weed Names† it was named around 440 BC in Ancient Greek used for medical properties. â€Å"Ganga† comes from Indian people who named it after their blessed Ganja. The other two â€Å"Weed† and â€Å"Pot†Show MoreRelatedThe Negative Effects Of Marijuana861 Words   |  4 Pages Marijuana is sweeping the nation. How might this affect people’s everyday lives? Is the progression on legalization a good thing or a bad thing? In order to answer that, the people must first consider the health effects of the consumer an d the economic effects of the nation. Marijuana could have both positive and negative effects on the health of the user and the economy. While marijuana does indeed have some health benefits, it also has many adverse health effects and can lead to severalRead MoreNegative Effects Of Marijuana977 Words   |  4 Pagespick up bad habits. â€Å"Marijuana is dried leaves, flowers, stems, and seeds from the Cannabis Indica plant. The plant contains large amounts of a mind-altering chemical THC and other similar compounds† (Anonymous, 2017). Marijuana is popular, and it can be made into edibles. As of today, in United States of America, age or pregnancy does not have an effect anymore. People are choosing to high over their families, leaving the kids with birth defects and health issues. Marijuana affects brain developmentRead MoreNegative Effects Of Marijuana1903 Words   |  8 PagesAmong teens and adults marijuana is the number one drug used for medical and recreational use. Marijuana was not legalized by the states in the U.S. until recently, but it has been in use since the 1970’s. Although, marijuana has been legalized for only a couple of years, the issues of marijuana are becoming a larger epidemic. Many people have the misconceptions that marijuana will not have the same effects as other drugs or even such as tobacco, but after an abundance of research, scientist discoveredRead MoreThe Negatives Effects of Marijuana on Teenager880 Words   |  4 PagesThe Negatives Effects of Marijuana on Teenager What is Marijuana? The marijuana affects the brain development on teenager. Also affect the function at school, work, and social life of the teenagers. The marijuana increases the risk of mental health issues. The sadistic show that the used of marijuana increase every years. Marijuana affects the teenager and also their families. According to National Institute of Drug Abuse, Marijuana is a greenish-gray mixture of the dried, shredded leaves, stemsRead MoreNegative Effects Of Marijuana1903 Words   |  8 PagesAmong teens and adults, marijuana is the number one drug used for medical and recreational use. Marijuana was not legalized by the states in the U.S. until recently, but it has been in use since the 1970’s. Although, marijuana has been legalized for only a couple of years, the issues of marijuana are becoming a larger epidemic. Many people have the misconceptions that marijuana will not have the same effects as other drugs or even, such as tobacco, but after an abundance of research, scientist discoveredRead MoreThe Negative Effects of Marijuana2471 Words   |  10 PagesMarijuana has the reputation of giving users a high when smoked, eaten, or inhaled through vaporization. The chemical that causes the feeling of euphoria is called Delta-9-tetrahydrocannabinol (THC). When smoked or ingested, th e THC rapidly passes through your lungs or stomach, then your bloodstream, and to other organs in your body. When it finally reaches your brain, the THC targets specific brain cells called cannabinoid receptors (Harding, 2013). These receptors are especially found in partsRead MoreMarijuana Has A Negative Effect On Your Health1728 Words   |  7 PagesI believe that cannabis has a negative effect on your health. Now I’m fully aware that a portion of the world’s population truly believe that cannabis is nothing more than a harmless drug that is used for nothing more than recreational use and will not have any long-term effects on your health, but I want you to ponder on the thought of my statement and why I might believe that cannabis has a negative effect on your health. First what is cannabis? according to drugs.com cannabis also known as â€Å"CannabisRead MoreEthical Issues : Weed And Medical Marijuana1148 Words   |  5 PagesKevin Noh Professor Ericka Scott English 100 11 April 2016 Ethical Issues: Weed Marijuana has been consumed ever since the human civilization started. However, according to Zimmermann (2014), large amounts of research on medical marijuana started around the early 1970s. Through articles and videos on the Internet, social media, and even school, people are becoming more aware of the presence of medical marijuana. Even children are being informed through D.A.R.E. programs offered in many elementaryRead MoreEssay on Pros and Cons of Legalizing Marijuana557 Words   |  3 Pageslegalization of marijuana is a very debatable subject, some people think it is bad and should be illegal, and some people think it is good in some ways if used properly. It should be legal because it has few negative effects, it serves other purposes than getting people stoned, and it is better than other drugs. Many advocates say â€Å" Marijuana is a common drug used by many people.†(Sandra) A lot of people think marijuana has numerous amounts of negative effects on the body. Marijuana helps the bodyRead MoreEffects Of Marijuana On The Minds Of Many Americans1257 Words   |  6 Pagesannually on marijuana-related charges (Smith). Because of this, the topic of marijuana, specifically legalizing marijuana, has been on the minds of many Americans. Some of the American population does not see marijuana as an issue because they think it is not as harmful as some other drugs. On the other hand, scientists, doctors, and the rest of Americans view marijuana as a dangerous drug that should stay illegal because of the harmful effects that it can have on a person. Negative views of marijuana

Blue Remembered Hills Synopsis Essay Example For Students

Blue Remembered Hills Synopsis Essay Scene 1 Willie and Peter are introduced, setting the time the play is set and the age of the characters. Theyre talking about fighting and parachutes, which suggests it is during World War 2.  Scene 2 They talk about the other characters, giving us a deeper insight about what theyre like and what kind of stuff they do to keep themselves entertained.  Scene 3 They discover and chase after the squirrel, expressing their childlikeness even more.  Scene 4 They run into John and Raymond, and then start picking on him, showing that Raymond is a weak character, and that John, Peter and Willie have a higher status in the play. Scene 5 Angela, Audrey and Donald (Duck) are introduced, playing in a rundown barn. Their characters are portrayed in this scene, Angela as the most girlish character in the play, Audrey as a rather tomboyish person, and Donald as another weak character, as he gets picked on by the two girls.  Scene 6 The squirrel is killed, but as soon as they begin to show a sign of guilt, it shows that they have probably come to realise the seriousness of death, important during the time period which the play is set, but then they soon forget and continue to play around.  Scene 7 is probably one of the scenes with the most emotion portrayed, showing Donalds innocence and vulnerability. A chance to let you grow close to this certain character. Scene 8 This scene shows Audrey trying to impress Angela, and them talking about their friendship.  Scene 9 Is a short scene showing the childrens childlikeness again and what they have to do for fun in that time period.  Scene 10 We see the four boys and the two girls together in this scene and how they react to each other. The conflict between John and Peter is also first shown in this scene.  Scene 11 This is John and Peters fight scene, and showing Johns rise in status when Peter runs away.  Scene 12 We see the weak side of Peter. Scene 13 Donald tries to suck up to Peter and become his friend in this scene, and we also find out why Donald was whispering come back dad in Scene 7. We hear the siren.  Scene 14 A short scene between Peter and Donald.  Scene 15 We see how John, Willie, Raymond, Audrey and Angela have reacted to the siren.  Scene 16 This is another scene where the boys are once again trying to prove themselves as peter returns.  Scene 17 John and Peter are working together again, adding a bit of comedy to the play.  Scene 18 Willie, Angela, Audrey and Raymond show their vulnerability as children.  Scene 19 John and Peter are obviously friends again as they joke around. Scene 20 The four still in the hole are shouting help. This shows that they are careless as the escapee could be nearby.  Scene 21 This scene could show you that Donald is having some trouble coping with life and aloneness.  Scene 22 This scene shows Audreys feistiness, and they also become aware to the fact that the Wop could still be nearby.  Scene 23 This scene shows Donald playing with fire, and setting the straw on fire.  Scene 24 Everyone decides to play a trick on Donald after running out of the woods.  Scene 25 We see that Donald has set fire to the barn, but as he is about to run out the door closes. Scene 26 We see them with the door closed, pretending to be the Italian, oblivious to the building going up in flames.  Scene 27 We see Donald trying to get out of the building, but getting trapped.  Scene 28 Willie is the first to realise that the building is on fire, they open the door and see Donald for a split second. But then the barn implodes and is totally engulfed in flames. The six other children run.  Scene 29 The six children are sat in a field, realising what has just happened, deciding what to do.

Medical Surgical Nursing Vital Signs Charts

Question: Describe about the Medical Surgical Nursing for Vital Signs Charts. Answer: 1. It is necessary to diagnosis and nursing care according to the chart because these vital signs charts enable a person to know if the body homeostasis is functioning properly or not, like the respiratory rate and the temperature of the body. These sign are important for the nurse because these signs make possible for the nurse to find out whether the patient is responding well or not to the treatment provided to the patient by the nurse. In this case, the sign chart explains that a problem is remaining in the Sonyas health condition and therefore she still requires a nursing care (Hooton, 2010). If the documentation is not completed accurately then there will a wrong interpretation of the signs will occur which will ultimately result in a wrong treatment. A wrong treatment can produce an overreaction of the body towards the drugs due to the immune response. This immune response can be very serious and if not dealt with in time it could be fatal. It is not even possible to treat the patient at all if the urinalysis chart is not completed accurately because the documentation provides the information about the type of renal and urinary condition that is present in the patient. It cannot be identified whether the patient is having kidney stone or a urinary tract infection without the accurate data or documentation. Goal of care Nursing interventions/actions Rationale Indicators your plan is working Void in normal amount of urine and with a usual pattern Observing Sonyas urine amount and noting the voiding pattern If the patient is suffering from calculi the pattern will not be uniform since the urge to urinate increases as the stones nears ureterovesical junction (Girard et al., 2015) Voiding normal amount of urine with a normal pattern Voiding normally without retention of urine Measuring the patients inputs and outputs hourly and starting the patient on antibiotic therapy(Vanacomycin intravenous)according to the prescription Provide suitable measures like massage for increasing the relaxation and reducing the tension in the muscles (Gulanick Myers, 2013). Administer regular and break through analgesics as charted 2. Nursing care Plan for Sonya Goal of care Nursing interventions/actions Rationale Indicators your plan is working Minimize pain on movement and urination 1. Assess pain using pain score and PQRST algorithm 2. Monitor for observational pain signs facial expressions, guarding and impaired movement To describe, evaluate, and document the pain of the patient in a correct manner. To look for the vital signs and other impairments and check for any contraindications such as unconsciousness, nausea, delirium and vomiting. Sonya states pain has improved Pain score is low or zero Sonya appears comfortable with no signs of guarding or facial grimacing. Checking the input and the output in every eight hours and should monitor the results of the repeated urinalysis (Oman et al., 2012). Administer regular and break through analgesics as charted To describe, evaluate, and document the pain of the patient in a correct manner. Sonya verbalizes minimal pain on urination Checking for any contraindications such as unconsciousness, nausea, delirium and vomiting. Administer regular and break through analgesics as charted (Oman et al., 2012). To explain the procedure to the patient. If possible, they should also assist the patient in sitting position and stay until the patients swallow the medicine Sonya is relaxed does not have the the feeling of pain (Girard et al., 2015). Divert the attention of the patient in the given case scenario to make her relax and to avoid the feeling of pain. Provide non-pharmacological interventions heat packs, warm shower and position (Gulanick Myers, 2013). To describe, evaluate, and document the pain of the patient in a correct manner (Doenges et al., 2016). Sonya is mobilizing freely with normal gait Checking for any contraindications such as unconsciousness, nausea, delirium and vomiting. Discuss with medical team the use of a urinary alkaliniser to reduce stinging on urination (Girard et al., 2015). Administer regular and break through analgesics as charted (Oman et al., 2012). Sonya is responding to the suitable measures like massage for increasing the relaxation and reducing the tension in the muscles. For oral analgesics, the nurses should confirm the diagnosis as well as age of the patient. To describe, evaluate, and document the pain of the patient in a correct manner (Gulanick Myers, 2013). To improve the symptoms of the disease (Oman et al., 2012). Sonya is giving a positive response regarding the administration of regular and break through analgesics as charted The nurse should also provide suitable measures like massage for increasing the relaxation and reducing the tension in the muscles Checking for any contraindications such as unconsciousness, nausea, delirium and vomiting (Gulanick Myers, 2013). For reducing the pain and eliminating the acidic content of the urine and monitoring the voiding pattern(Oman et al., 2012). Sonya is showing the improvement due to the suitable measures for increasing the relaxation and reducing the tension in the muscles Monitor for observational pain signs facial expressions, guarding and impaired movement Assist the patient in sitting position and stay until the patients swallow the medicine (Oman et al., 2012). Administer regular and break through analgesics as charted Sonya is comfortable in sitting position and can swallow the medicine easily Checking the input and the output in every eight hours and should monitor the results of the repeated urinalysis (Oman et al., 2012). Administer regular and break through analgesics as charted To improve the symptoms of the disease (Gulanick Myers, 2013). Sonya is relaxed and does not have the feeling of pain Provide suitable measures like massage for increasing the relaxation and reducing the tension in the muscles Provide patient education about expected pain levels for this condition (Doenges et al., 2016). To improve the symptoms of the disease Sonya is mobilizing freely Checking for any contraindications such as unconsciousness, nausea, delirium and vomiting. Void in normal amount of urine and with a usual pattern (Girard et al., 2015). To describe, evaluate, and document the pain of the patient in a correct manner Observing Sonyas urine amount and noting the voiding pattern (Oman et al., 2012). Administering regular and break through analgesics as charted If the patient is suffering from calculi the pattern will not be uniform since the urge to urinate increases as the stones nears ureterovesical junction (Girard et al., 2015) Sonya appears comfortable with no signs of guarding or facial grimacing Sonya states that her symptoms are improving Voiding normally without retention of urine Measuring the patients inputs and outputs hourly and starting the patient on antibiotic therapy(Vanacomycin intravenous)according to the prescription Provide suitable measures like massage for increasing the relaxation and reducing the tension in the muscles (Gulanick Myers, 2013). Sonya feels a bit comfortable with respect to the symptoms of her disease. 3. Sonia has been prescribed analgesics orally because analgesics for relieving the symptoms of pain. Analgesics act on the peripheral as well as central nervous systems of the body for blocking or decreasing the sensitivity towards pain. While some of the other analgesics works by inhibiting the formation of some chemicals that mediates pain in the body. She was prescribed vancovmycin intravenously because it will be helpful in the treatment of the Urinary Tract Infection (UTI) of the patient. It works by inhibiting the bacterial growth. Hartmans 1000mls over 12 hours is prescribed for replacing the fluids and, minetrals of the body of a number of medical reasons (Doenges et al., 2016). The nursing responsibilities associated with administering the three medications/ fluid concerns the following; For administering vancomycin intravenous, the nurse should administer the injection by vein as prescribed by the doctor. The dosage of vancomycin is based on the medical condition, response to the treatment, weight and other vital functions. It is used for treating the infections in the different parts of the body. It is mainly administered for severe infections, which cannot be treated with the help of medicines (Butcher et al., 2013). For oral analgesics, the nurses should confirm the diagnosis as well as age of the patient. There is also a need to check the medication purpose and review the record for the dose, which has been given previously (Elkin, Perry Potter, 2003). They should check for any contraindications such as unconsciousness, nausea, delirium and vomiting. They also need to explain the procedure to the patient. If possible, they should also assist the patient in sitting position and stay until the patients swallow the medicine (LeMone et al., 2015). For administering Hartmanns solution, the nurses should use an intravenous drip and it can be administered at different rates depending on the specification and necessity. If in case, it is administered in excessive amount then the patient may have swollen hands, feet and ankles due to retention of fluids (Baird, 2015). For assessing or monitoring, the patient to ensure that she is responding appropriately to these three medications/fluids, which have been administered, the nurses will make a comparison with the normal with the abnormal consequence of drug administration. The effects of each of these medications or fluids will be monitored for reaching to a conclusion that whether the patient in the given scenario needs other medications for her recovery. 4. From the signs and symptoms of the patient in the given case scenario, it can be concluded that her symptoms have aggravated, as it is evident that her Glasgow Coma Scale was 14 confused and disoriented, her heart rate was found to be 135bpm irregular and thready, oxygen saturation was 96% on Hudson mask@6L, and respiratory rate is 26bpm. There is a presence of verbal groans only. The temperature of the patient was found to be 39.90C. The cannula of her right arm revealed signs of inflammation. Thus, from these symptoms, it can be established that the condition of the patient is getting worsened. The current condition of Sonya signifies the problem, which she is facing because of her urinary tract infection and renal symptoms. These symptoms are the main causes of her deteriorating condition. The patient in the given case scenario also had a past medical history of renal calculi, hypertension and hyperlipidaemia but she has not been able to tolerate the regular medications. It has also been revealed that she is allergic to medicine. She did not respond to regular paracetamol, lethargy and nausea with intermittent vomiting. All these symptoms have aggravated her conditions (Dubois et al., 2013). 5. The ISBAR framework signifies a consistent approach for communication, which can be utilized in any situation or circumstance. It stands for Introduction, situation, Background, Assessment, and Recommendation. The nurse taking care of the patient in the given case scenario needs to monitor the changes in the colour of her urine, monitoring the voiding pattern. The nurse should check the input and the output in every eight hours and should monitor the results of the repeated urinalysis (Perry, Potter, Ostendorf, 2015). The rationale for this implies to the indications of the progression or deviations from the predictable results. The nurse should also note the location as well as time of the intensity scale. She should also help the patient in the given case scenario for evaluating the place of impediment as well as cause of the pain. The nurse should also provide suitable measures like massage for increasing the relaxation and reducing the tension in the muscles. The patient in t he given case scenario should also be provided with perineal care for preventing urethra contamination. If the nurse is using a catheter, then the catheter can provide a way for the bacteria for entering the urinary tract and the bladder. The nurse should also divert the attention of the patient in the given case scenario to make her relax and to avoid the feeling of pain. She should also give the analgesics for controlling the pain (Juvà ¢Ã¢â€š ¬Ã‚ Udina et al., 2014). 6. As a nurse, my experience regarding the care plan of the patient is concerned with past and the present condition of the patient in the given case scenario. The care plan aims to improve the symptoms of her disease and make all the symptoms normal. While developing the care plan, the things that were easy for me is to provide mental support to the patient. The things which were challenging for me was in controlling the pain and managing the symptoms of the patient. It took additional time for understanding the main concerns of the patient, and administering the medications in a proper way. I can apply this nursing care plan framework to provide nursing care for the individuals in the clinical setting particularly to the patients suffering from Urinary tract infections. This plan addresses the physical, functional and psychosocial aspects of care. The plan has provided suitable measures such as massaging to enhance the relaxation reduce the muscle tension. The care plan aims to improve the symptoms of her disease and make all the symptoms normal. The plan also contains the rationales behind the the nursing interventions or actions for the management of the symptoms of Urinary Tract Infection in an efficient manner. References Baird, M. S. (2015).Manual of critical care nursing: nursing interventions and collaborative management. Elsevier Health Sciences. Butcher, H. K., Bulechek, G. M., Dochterman, J. M. M., Wagner, C. (2013).Nursing interventions classification (NIC). Elsevier Health Sciences. Doenges, M. E., Moorhouse, M. F., Murr, A. C. (2016).Nurse's pocket guide: Diagnoses, prioritized interventions, and rationales. FA Davis. Doenges, M. E., Moorhouse, M. F., Murr, A. C. (2016).Nursing diagnosis manual: planning, individualizing, and documenting client care. FA Davis. Dubois, S., Larue, C., Dub, V., Brub, M., Glinas, C. (2013). [Project evaluation of nursing interventions: an algorithm to support the practice of clinicians].Recherche en soins infirmiers, (112), 88-93. Elkin, M. K., Perry, A. G., Potter, P. A. (2003). Nursing interventions and clinical skills. Girard, R., Gaujard, S., Pergay, V., Pornon, P., Gaujard, G. M., Vieux, C., ... Group, U. T. I. C. (2015). Controlling urinary tract infections associated with intermittent bladder catheterization in geriatric hospitals.Journal of Hospital Infection,90(3), 240-247. Gulanick, M., Myers, J. L. (2013).Nursing care plans: nursing diagnosis and intervention. Elsevier Health Sciences. Hooton, T. M. (2012). Uncomplicated urinary tract infection.New England Journal of Medicine,366(11), 1028-1037. Juvà ¢Ã¢â€š ¬Ã‚ Udina, M. E., Prez, E. Z., Padrs, N. F., Samartino, M. G., Garca, M. R., Creus, M. C., ... Calvo, C. M. (2014). Basic nursing care: retrospective evaluation of communication and psychosocial interventions documented by nurses in the acute care setting.Journal of Nursing Scholarship,46(1), 65-72. LeMone, P., Burke, K., Dwyer, T., Levett-Jones, T., Moxham, L., Reid-Searl, K. (2015).Medical-surgical nursing. Pearson Higher Education AU. Lo, E., Nicolle, L. E., Coffin, S. E., Gould, C., Maragakis, L. L., Meddings, J., ... Yokoe, D. S. (2014). Strategies to prevent catheter-associated urinary tract infections in acute care hospitals: 2014 update.Infection Control Hospital Epidemiology,35(S2), S32-S47. Oman, K. S., Makic, M. B. F., Fink, R., Schraeder, N., Hulett, T., Keech, T., Wald, H. (2012). Nurse-directed interventions to reduce catheter-associated urinary tract infections.American journal of infection control,40(6), 548-553. Perry, A. G., Potter, P. A., Ostendorf, W. (2015).Nursing interventions clinical skills. Elsevier Health Sciences. Potter, P. A., Perry, A. G., Stockert, P., Hall, A. (2016).Fundamentals of nursing. Elsevier Health Sciences. Urden, L. D., Stacy, K. M., Lough, M. E. (2015).Priorities in critical care nursing. Elsevier Health Sciences.

Compare and Contrast The New World and The General Historie of Virginia

It was an adventure from the point of view of the foreigners who came from England. They wanted to start a new life away from the chaos, confusion, and poverty of their motherland (Woodward, p.145). They succeeded in finding a new world but what was not yet clear is that if they can have a new life in a new settlement that they would have to build from scratch (O’Sullivan Keuchel, p.7).Advertising We will write a custom essay sample on Compare and Contrast: The New World and The General Historie of Virginia specifically for you for only $16.05 $11/page Learn More In this particular study this particular story is re-told in two different ways. These two versions will be compared side-by-side. The first one is an eyewitness account and primary source of the first wave of English settlers and the second one is a film directed by Terence Malick. The plot structure of Smith’s book contrasted sharply with that of Malick’s movie. Smith wan ted to show an overview of history as it pertains to the creation of an English settlement in Virginia. The author, Captain John Smith was able to do this by providing detailed description of the reasons for setting sail towards an unknown world, risking their lives for something that they are not entirely sure about (Smith, p.40). The film however, did not waste time explaining the rationale of the voyage from England to Virginia because the plot structure focuses on the New World and its impact on the lives of the Englishmen. With regards to the characters the movie cannot afford to spend so much time providing details regarding the other actors. Thus, the movie failed to develop more round characters and this is understandable because of the limitations of the medium used (The New World, p.1). But in the case of Smith he had the freedom to discuss the members of the crew and what they are like and thus providing the readers enough background information to appreciate the actions of the characters in the historical account. The film however focused on John Smith and Pocahontas. The book and the film share the same setting – the New World. The author was smitten by the new surroundings. He was like a boy that was given an expensive toy. He could not believe what he saw. Smith had a very realistic view of the New World while the movie version of his character seemed to be a poet allowed to roam free in an enchanted kingdom.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More In other words the John Smith that wrote the book had a clear understanding of what has to be done in order to survive in the New World. On the other hand the John Smith in the film seemed to have an overly optimistic view of the natives. In the movie John Smith fell in love not only with Pocahontas but also the land and its people. The book may have suggested that John Smith respected the natives but not to the extent that he wanted to be like them. In the movie John Smith expressed his desire to be like them. He did not say it out loud but he expressed it by describing the superiority of their ways in terms of the absence of jealousy and greed. He was amazed at the way the people share everything that they have. The John Smith who wrote the book had a practical view of the land and the people. The author was well aware that the land and the people can swallow him up and his fellow explorers. He did not have the luxury to become culturally sensitive to the New World. His mind was occupied with only one thought and it was the concept of survival. The book was written from the point of view of Captain John Smith and the English settlers. The movie alternates from the point of view of Pocahontas and John Smith. John Smith saw Virginia and the New World from the perspective of an adventurer. He saw the dangers and the excitement but he was unable to fully explore how the natives saw the strangers that landed on their shore. The main difference between the movie and the book is on how the director was able to show how two groups of people collided in one location. The Englishmen saw it as some sort of a land of promise. The natives saw it as their home and the intruders are forcing their way into a territory that belonged to the natives for hundreds or even thousands of years. The book uses symbolisms of power. The Englishmen were superior to the natives. The Englishmen points to their armor, guns, mirrors, compass and other evidence of technological prowess and use it to judge the power and value of the natives. In the book the English settlers acted as if they were entitled to everything that they thought they need to live a successful and happy life in the settlements that they had created. The movie uses different forms of symbolisms depending on whose point of view was the focus of the scene. If the movie takes the point of view of Pocahontas then the symbolis m used is the elements that can be found in nature. In the early part of the movie one can see Pocahontas mimicking the gestures of the wild animals.Advertising We will write a custom essay sample on Compare and Contrast: The New World and The General Historie of Virginia specifically for you for only $16.05 $11/page Learn More This symbolizes freedom and being one with nature. When John Smith was sent as an envoy he was separated from his team and one of the most poignant moments was when he was alone in a swampy area and he was covered in full body armor. However, he was defeated and captured by those who utilized crude technology. This scene symbolizes the fact that the natives had the advantage because they know how to behave in accordance to natural environment. Although Smith had superior arms he could not move freely in knee-deep water. The theme of the book is the chain of events that led to the discovery and colonization of the New World. The t heme of the movie is the clash of two cultures. Pocahontas symbolized the culture of the New World while John Smith epitomized the culture of the foreigners. The theme about the clash of culture did not end there because at the latter part of the movie a co-mingling of identities was achieved. The book had a simple unifying theme and it was just an overview of history from the point of view of the conquerors. Conclusion The book and the movie attempted to tell the story of how Englishmen tried to colonize the New World. The book had a simple approach and it was told from the point of view of a historian and settler. The author described the trials and triumphs of an adventurer forced to leave home to seek fame and fortune abroad. But the film was more complex even if it uses few details regarding the character and setting. It is more complex because it explores the same story from two points of view. Works Cited O’Sullivan, John Edward Keuchel. American Economic History. New York: Markus Wiener Publishing, 1989. Smith, John. The General Historie of Viriginia. MA: Applewood Books, 1624. The New World. Dir. Terence Malick. Perf. Colin Farrell, Q’orianka Kilcher, Christopher Plummer. New Line Cinema, 2005. DVD.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Woodward, Grace. Pocahontas. OK: University of Oklahoma Press, 1969. This essay on Compare and Contrast: The New World and The General Historie of Virginia was written and submitted by user Neil U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Adapting Traditional Police Organizational Structu

Adapting Traditional Police Organizational Structu Adapting Traditional Police Organizational Structure to Accommodate Community Oriented Policing The changing face of society is forcing many police organizations to make many changes in the way they run, organize and structure their departments. As public expectations of police change from crime fighters to public safety problem solvers, police administrators must modify their organizational structure in order to meet broader mission statements and carry out new tasks. This structural modification is not simply a matter of changes boxes on organizational charts.To study police organization, it is necessary to first study the way in which law enforcement agencies are organized. An organizational pattern must be looked upon as a structure of authority headed by an executive possessing formal power to fulfill the department?s mission and to delegate portions of his power to his subordinates. An organization is a formal structure to facilitate tasks. When we consider the formal structure of an organization, we typically focus on two areas.English: THe Avondale community policing centre in...The first, is the formal relationship and duties of personnel in the organization, which include the organizational chart and job descriptions. The other area is the set of formal rules, policies, or procedures, and controls that serve to guide behavior of organizational members within the framework of the formal relationships and duties (Tansik Elliot, 1981).The challenge for professional police managers is to devise an integrated model of organization that takes into account both traditional organization theory and more contemporary organization theories (Trojanowicz Bucqueroux, 1990). This paper looks at this challenge as police organizations make the transition from traditional to community policing strategies.Traditional Organizational Theory Fundamentally, classical or traditional organization theory seeks to control from the top down ( Maris, 1997). In Weber?s bureaucra tic model, the organization of officers follows the principle of hierarchy, each member is specified with...

MHE513 - Risk Assessment and Epidemiology Module 5 - Case Essay

MHE513 - Risk Assessment and Epidemiology Module 5 - Case - Essay Example The metals such as zinc, manganese, iron, fluoride are considered as toxic non-carcinogens. Whereas chromium, ethylene bromide are considered as toxic carcinogens. The major difference between these two is that the toxic carcinogens will affect and alter the cells from its genetic level. Whereas the toxic non carcinogens will affect only the structure of the cells. The carcinogenic chemicals have the capability to induce the mutagenic activity in the cells. These chemical reach the human body through inhalation and by dermal contact. The chemicals that gives rise to toxic endpoints other than cancer and gene mutations are called as ‘systematic toxicants’ because these toxins will affect only the organs of the system at a lethal dose or due to continuous exposure to these chemicals. (Asante-Duah, 2002). For many toxic non carcinogens there are many protective mechanisms and treatment methods to overcome the toxicity, before it becomes severe. Whereas, the exposure to the carcinogens will create toxicity which is usually not recoverable. Even the small exposure to carcinogens has severe effects. The toxicity parameters of non-carcinogenic chemicals are based on the â€Å"acceptable daily intake† (ADI). ADI is the amount of chemical (in mg/ kg body weight/day) to which a receptor can be exposed to on a daily basis over an extended period of time. (Asante-Duah, 2002). The toxicity parameters of the carcinogenic chemicals are based on the sensitivity of the sub population. The carcinogenic effect can be seen at the first exposure or even after many years of continuous exposure. Moreover the uncertainty factors are heavy for carcinogens than for non-carcinogens. Hence the communication of the risk to the people differs for the two types. Though for both the carcinogenic and non-carcinogenic chemicals the handling, the exposure levels, the

Challanging Disabilities Essay Example | Topics and Well Written Essays - 2000 words

Challanging Disabilities - Essay Example ilities, the challenge is to give people with disabilities chance to prove their worth as equally important human beings (http://www.open.ac.uk/inclusiveteaching/pages/legal-and-professional-requirements/reasonable-adjustments.php). People with disabilities are being portrayed and seen as helpless people, to be pitied and cared for. Many people are often times embarrassed about disability and have come up with words to describe it. People with disabilities are often being described with words that are derogatory like mongoloid, cripple, deaf and dumb, or retarded. These words are rude and focus on the disability instead of focusing on the person. There are acceptable words that can be used to refer people with disability. Acceptable alternatives are ‘person with mobility impairment’, ‘person with down syndrome’, person with hearing and speech disability, and ‘person with intellectual disability’ (http://www.equity.uts.edu.au/policy/language/ablist.html). â€Å"Language both reflect and shape social reality† (http://www.equity.uts.edu.au/policy/language/index.html). It is therefore of utmost importance how the language reflect how disabilities are perceived and under stood. For decades governments have been trying to promote equality for all citizens. Discrimination is utterly discouraged and efforts have been made to foster unity and equality. In trying to achieve this noble goal, policies were made to protect the right of every individual regardless of gender, color, and ethnic backgrounds. The same is true with people who have disabilities. But looking at these people’s needs are sometimes more complex than it seems. In the present educational system ‘inclusion’ is the prevalent code of practice. The Special Educational Needs and Disability Act 2001 amended the Disability Discrimination Act 1995 (DDA) to make it unlawful for education providers to discriminate against disabled pupils, students and adult learners;  and to make sure disabled

The relationship between internal and external customer service Essay - 2

The relationship between internal and external customer service - Essay Example For instance, if the firm is a shoe production line, external customers are individuals that may include retailers and suppliers who enters the firm’s store and buys merchandise. On the converse, internal customers entail individuals or any member of the firm who depends on the assistance from others to accomplish her routine duties. They include individuals such as marketing and sales agents who needs help from a customer service envoy to place an order. Thus the internal customers ensure that the shoes produced are up to external customer’s satisfaction. Whilst, the external (buyers, suppliers, etc.) and internal customers (employees) may execute dissimilar roles; both customers are critical to the feasibility of an organisation. Traditionally, companies may have a natural propensity on only focus on the relationship with their external customers, since they are the ones that buy the firms products and services. However, it has become necessary of late and with increasing recognition of the need to give internal customers the same degree of reliance, for good internal customers’ relationship fosters a healthy working environment. Among the simple initiatives that an organisation can invoke in improving internal customer relations would include changing the culture in an organisation for all employees to think of fellow workers in the same manner as with external customers. The top management should always set an example by appreciating workers’ endeavours and encourage their criticism (PAWAR, n.d.). Such proactive initiatives are crucial to boosting employee’s morale and leading to the flourish of the business. Various relations experts have made commendable opinions of the significance of this relationship. The objective of this essay is decisively to appraise the role played by internal customer service in the delivery of external customer service excellence For few decades now up

Is America Still The Greatest Nation Politics Essay

Is America Still The Greatest Nation Politics Essay The United States is unquestionably the strongest military and economic power in the world today, but other great empires have crumbled and America will suffer the same fate if even its own citizens and its friends around the world ever lose faith that America acts in the name of liberty, for the sake of democracy. What does this statement mean? The author of this statement was trying to express that no matter how great a nation is, if the citizens of the nation and other nations began to lose faith, then the nation could eventually fail as others have in the past. No matter what the nations moral or ethical makeup is, without individuals willing to stand up and defend it there will be no nation. This does not always mean military actions it also includes global economic stabilities and global partners that are willing to back a nation up during all phases good or bad. Is the world stage losing faith in American acts? Some may argue all you need to do is look at the way America uses the military to force our ways on other countries (i.e. Iraq or Korean War), or the way we are currently dealing with our own fiscal issues. America is one of the biggest nations in the world and we do have a large presence in the world community. One of the best examples of our presence would be that of our military. The Pentagon currently owns or rents 702 overseas bases in about 130 countries and has another 6,000 bases in the United States and its territories (Johnson). Even with this massive presence overseas it doesnt make us immune. The greatest example would be 9-11 and the flack we caught when invading Iraq. I remember after 9-11 happened may were in arms for getting even with the individuals that did this to America, but when President Bush decided to invade Iraq some attitude changed. People both globally and here at home began having doubt in the American go vernment. The American economy also has caused doubts not only across the nation but also world, a perfect example would be the credit downgrade that America received. [The] credit agency Standard Poors lowered the nations AAA rating for the first time since granting it in 1917à ¢Ã¢â€š ¬Ã‚ ¦one notch to AA-plus (Foxnews). This credit rating drop changed many views on America and made many wonder what would the government do to fix the issue. Throughout the 20th century America has found itself in several challenges to overcome, both at home and overseas. Two examples of how America has strong backing would be during the Great Depression and World War II. One of the biggest challenges it had to overcome was the Great Depression, it was an easy time for Americans to give up, but they didnt. The government had to step in and help restart the economy and it took several years to bounce back. Without handwork and strong support from the people, even though struggles, America may not have been able to recover. Another great challenge that America had to endure was World War II. Once Japan attacked Pearl Harbor, America had to face a great war on two different fronts, the Pacific and European wars. As the war progressed women had to replace men, who went to war, in factories. The American people were also called to help support the war by selling war bonds to raise money for war efforts. This along with rationing of precious go ods such as gas, tires, sugar, coffee, meat, butter, alcohol (Ayers 687) showed support from the American people. A great example of America not having support from home or overseas would be the Iraq War. After 9-11, President Bush was able to get the Patriot Act passed which gave broad powers to combat terrorism (Ayers 874). The President saw a threat in Iraq and wanted to make sure that the American people were going to be safe. After not receiving very little support from the United Nations in the decision to attack, he decided to take action. After the initial shock and awe the resentment began to grow from within the United States and around the world. Looking back on the 20th century and the present day, I do believe that America still has a strong presence in the world. One of Americas biggest strengths is the military. As stated earlier we have strong overseas presence both on land and sea. We have numerous bases overseas, in Japan and Europe, and with the greatest Navy in the world we can be off a countrys coastline within a few days ready to drop bombs if needed. Our economy, even with the tough times we are going though, still is able to produce more goods and services than most of the world. Prices throughout the world still use the U.S. dollar as the standard currency to base prices on. Most countries, including the ones that despise Americans, either follow our culture or try to copy what we are doing. They follow our music, movies, celebrities, and even wanting our freedoms. Though my experiences of traveling the world, when I was in the military, no matter what culture you find yourself in there is some type of American influence that can be found. This is why I believe that American still hold a strong stance in the world community. In my personal opinion, I dont think Americans are losing faith in America, I think we (as a whole) are losing faith in the government. The decisions that law makers are currently making to balance the budget has been a fight thats been going on for years. Most of the individuals I talk to feel that instead of trying to fix the problem at hand, the government tries to make due on campaign promises and kick the problem down the road. Several issues such as jobs being sent overseas (to places like China and Korea), the military budget, they fiscal cliff, and entitlements are causing Americans to lose faith in the way the government to trying to control the spending. If we as a country, both government and the civilian population, are unable to control the debt and get ourselves back to a fiscal economy the we will lose our place as an economic power. There are other countries that are building up and are ready to take over as the strongest nation, both economically and militarily, i.e. China. This could take several years to accomplish but if things dont change it could be reality. History shows that if we as American people are willing to stand up for the founding principles that out forefather stated, then the American dream can still survive. If we currently continue down the path we are on we could become a second rate in the world as a whole. Even if this takes place and the world looks at us differently down the road, I still believe that Americans as a whole will not lose faith and will continue to fight for what America stands for.

Mass Customization and Global Logistics :: Economics Business Custom Essays

"Mass Customisation is - the customisation and personalisation of products and services - for individual customers at a mass production price. So, what does mass customisation mean for manufacturers and retailers? Simply this, that there’s money to be made and customer satisfaction to be achieved by allowing the buyer to customise his or her own purchases by choosing the size, colour and style from a predetermined, often extensive, list of ‘options’. The ultimate goal is to manufacture on a mass scale, retain or improve the margins associated with mass production, and supply a final product that meets each buyer’s individual desires. Apparel captures a major share of mass-customised products, but the concept stretches far beyond a single industry — to furniture, automobiles, eyeglasses, aeronautics, Barbie dolls, computers and so on. For the manufacturer, mass customisation offers an advantage because it differentiates his product from that of his competitors. It enables him to charge a premium for allowing his customer the ‘privilege’ to specify the final details of his purchase. Moreover, it allows the consumer to ‘buy in’ emotionally to the purchase, thereby reducing the risk that he will return the product he’s purchased — forcing the manufacturer to restock or mark down, or even worse scrap, the item. Success in mass customisation is achieved by producing items quickly; therefore it is critical for the manufacturer to find ways to reduce product development cycles whenever possible. In 2002. Fortune Magazine, and many other worldwide publications, proclaim: "You will have it your way". Mass customisation has come full circle. Allow us to provide our definition of mass customisation. It is the opportunity created by taking an otherwise standard product or service and modifying it to meet the unique requirements and choices of a single individual. Mass customisation provides uniqueness and freedom of choice; perfect fit with multiple options; fair, competitive cost; single-piece production; timeliness; quick-to-market; and, very importantly, the consumer is involved throughout the process. A compelling aspect of mass customisation is that it meets diverse objectives. The customer desires uniqueness; freedom of choice; perfect fit or form; fair, competitive cost. The manufactures want to differentiate from their competitors, to improve profit margins and to reduce risk and returns. Retailers want to sell products at higher profit margins, to provide product variety and choice for the customer and to minimise the inventory risk. Today’s customer for mass customisation tends to address the desires of more affluent people, those, for example, who can afford a custom-built yacht, expensive vehicle or a special item of clothing, but that situation is changing fast. Tomorrow’s opportunity for mass customisation will, in my view, be quite literally everybody for everyone; whether rich or poor, the desire for choice and

10 Schedule Management Plan Essay

The pilot project schedule is the roadmap for how the project will be executed. This part of our project as it provides the project team, sponsor, and sponsor, and stakeholders a picture of the project’s status at any given time. The purpose of the schedule management plan is to define the approach the project team will use in creating the project schedule. This plan also includes how the team will monitor the project schedule and manage changes after the baseline schedule has been approved. This includes identifying, analyzing, documenting, prioritizing, approving or rejecting and publishing all schedules-related changes. Schedule Management Approach Project schedules for the pilot project will be created using MS Project 2010 starting with the deliverables indentified in the project’s Work Breakdown Structure (WBS). Activity definition will identify the specific work packages which must be performed to complete each deliverable. Activity sequencing will be used to determine the order of work packages and assign relationships between project activities. The duration of activity estimating will be used to calculate the number of work periods required to complete work packages. Resource estimating will be used to assign resources to work packages in order to complete schedule development. See more: My Writing Process Essay Once a preliminary schedule has been developed, it will be reviewed by the project team and any resources tentatively assigned to project tasks. The project team and resources must agree to the proposed work package assignments, durations and schedule. Once this is achieved the project sponsor will review and approve the schedule and it will then be baselined. The following will be designates as milestones for the project schedule: – Completion of scope statement and WBS – Baselined project schedules – Approval of final project budget – Project kick-off – Approval of roles and responsibilities – Requirements definition approval – Completion of data mapping – Project implementation – Acceptance of final deliverables Roles and responsibilities for schedule development are following: The project manager Richard will be responsible for facilitating work package definition, sequencing, and estimating duration and resources with the project team. The project manage will also create the project schedule using MS Project 2010 and validate the schedule with the project team, stakeholders and the sponsors of the project. The project manager will obtain schedule approval from the project sponsor and baseline the schedule. The project team is responsible for participating in work package definition, sequencing and duration and resource estimating. The project team will also review and validate the proposed schedule and perform assigned activities once the schedule is approved. The project sponsor will participate in reviews of the proposed schedule and approve the final schedule before it is baselined. The project stakeholders will participate in reviews of the proposed schedule and assist in its validation.

Were Gonna Be Big essays

Were Gonna Be Big essays American society prides itself on being evenhanded and impartial, but so far history proves otherwise. In the past, unjust treatment of minorities was acknowledged, and in many cases, accepted, but it is the apparent and yet unmentionable treatment of women, past and present, that threatens to undermine America. Although sexual harassment and discrimination have been battled in the work place, it is only a small step towards the killing of the Angel of the House and the acceptance of the imperfect women. From the early 1900's when women were rallying for their right to vote, females were limited to occupations that included wives, mothers, homemakers, midwives, nurses, teachers, and occasionally entertainers. Some dared to attain and hold other employment. This was so because society deemed it fair and correct for women to be taken advantage of and used. Obviously, as time progressed, women were "allowed" to pursue more and more professions and occupations. Like many women in her era, Virginia Woolf desired social recognition and public approval, but unlike most women, she tackled her desires and overcame them. Woolf was driven, as many were and continue to be, by men, prejudice, conscience, society, necessity, ambition, family, and most importantly possessions. Woolf's desires to own items such as a cat, a motor car, and eventually a room of her own, forced her to open her eyes and take in the world. In doing so, Woolf saw things that impressed not only her mind and soul, but her writing as well. In Woolf's essay "Professions for Woman," she tackles some of the most taboo subjects such as murder, independence, and other mutinous ideas that sparked a sexual revolution. She shared her convictions with beau ideals such as Elizabeth Cady Stanton and Susan B. Anthony. Woolf realized that "the road" for women "was cut many years ago," but she also learned that even though there is a road, the journey may ...

Mrs dalloway Virginia woolfs

Mrs dalloway Virginia woolfs With a comparison to Clarissa Dalloway and Septimus warren smith. These citizens grow up under the same social institutions and although classes are drawn up on wealth; it can be conceived that two people may have very similar opinions of the society that created them. The English society which Virginia Woolf presents individuals that are uncannily similar. These two individuals carry the names of Clarissa Dalloway and Septimus Warren Smith. Clarissa and Septimus, share the quality of communicating through actions, not words, and perceiving death as "defiance." Through these basic beliefs and mannerisms, Clarissa and Septimus, although never meeting, portray each other in their thoughts and actions. feels death and sorrow all around her. She consistently sees routine and habit around her but seems discontented Clarissa, she was now, "...Mrs. Dalloway; not even Clarissa any inside Mrs. Dalloway's soul, lies her belief character, the side that she never reveals. Clarissa expresses her belief in reincarnation.English: Bust of Virginia Woolf, Tavistock Square,...That her inner-communicating self, if not revealed in this body, may be revealed in the next. The belief that herÂÆ'” that everything will work out, eventually. Mrs. Dalloway before the party remarks that, 'If it were now to die, 'twere now be most happy.'"(p. 184) Clarissa portrays her sense of happiness as something not monstrumental or grandiose, but rather quite simple. She can be happy in throwing a party. Clarissa has friends. Her parties are to unite the people, who would otherwise never speak to each other. Clarissa communicates ycan, "say things you couldn't say anyhow else." She can her..." Clarissa Dalloway has a sense of optimism mixed with despair, in this she defines her character. sorrow in living within his society. Septimus sees beauty in small inanimate things that surround him. Beauty can be seen as a plane that writes in the sky, deciphered...

Biology Lab Report Essay Example | Topics and Well Written Essays - 750 words - 1

Biology Lab Report - Essay Example There is necessity, especially in sports, where athletics are continuously striving to better themselves, to understand the relationships between cardiovascular fitness and exercise. Though the aforementioned cardiovascular responses to exercise and the factors that influence them are very complex this laboratory report contrives to seek relationship between one such response – heart rate – with exercise in a time-dependent manner. The Step Test will be applied to a total of ten subjects divided into two groups of five each. One group will be allowed to have more than six hours of sleep while the other will be allowed to have less than six. The hypothesis will be tested by counting the heart rates of the subjects at regular intervals during the test and compared to assess whether it holds true. Each subject steps up and down a low platform about 8 inches from the ground. He/she steps up and down for 3 minutes at the rate of 30 steps per minute. Each step is comprised of an up and down at a constant rate. A metronome is used to ensure that the stepping is constant for each subject. Each subject’s pulse rate will be measured using three fingers pressed over the radial artery in the wrist. The pulse rate will be tested for 30 seconds and multiplied by 2 to get the heart rate per second. There will be a count before the test (normal pulse rate) and another immediately after (pulse rate after stress). The subject should be made to sit quietly during the counting. The pulse rate for each subject should be counted at intervals of 30 seconds after the test till it returns to normal. There should be the first count immediately after the test and, thereafter, the next count should be made after 30 seconds rest. Thus, there should be alternate 30 seconds counts followed by 30 seconds rests till the rate returns to normal. The average heart rate

Starbucks Marketing Report Essay Example | Topics and Well Written Essays - 2750 words

Starbucks Marketing Report - Essay Example As the discussion declares Starbucks has successfully entered in several potential international market places with proper realization and understanding of the impact of external environment factors on the business practices. In order to reveal the impact of several external environment factors on the business operation of Starbucks in global market, a PESTLE analysis has been undertaken. This paper stresses that the political stability of a country is very much important for a global business organization in order to run the business successfully. It has evidenced that; the organization has chosen every single international market place after understanding and examining the political stability of each and every specific country. Moreover, the organization has effectively followed specific industry regulations and rules in every foreign country apart from USA in order to avoid the international political business threat. It has evidenced that, Strabucks has maintained high-level relationship with the government of every business operation and coffee beans producing country. The European financial crisis in 2008-09 and global recession in 2007-08 has affected the global economy drastically. The condition of global economy has suffered from several reasons, such as high taxation level, reduced consumer buying power, low exchange rate of currency in global market place, economic slowdown of several developed and developing country and low disposable income of middle class people. However, several developing countries, such as BRICK Countries has not affected much from the affects of Recession and Financial crisis due to sufficient natural resources and highly controlled administration. Presently, the global economy is recovering from the effect of these economic downturns. The local economic situation and environment within each operation country is shifting towards growth. Therefore, the business output of strabucks is gradually increasing. Social It is becoming global trend to have the taste of coffee in a coffee chain. Moreover, the changing of family patterns in UK, USA and Asian countries have influenced the buyers to consume high quality coffee. Due to high customer preference, the organization is effectively doing their business practices.

Evaluating Website's Essay Example | Topics and Well Written Essays - 500 words

Evaluating Website's - Essay Example Even before this, though, they should realize that the information they are getting is only as good as the source providing it. By developing a strong sense of what comprises a credible website from those that are less credible; one can base important decisions such as which career path to follow on reasonably reliable information given through a strong website. There are a number of ways in which a website can establish its credulity, reassuring users that the information they provide is trustworthy. A three-year study conducted by Stanford University resulted in the development of 10 guidelines to use when evaluating websites (Fogg, 2002). The first guideline is to check to see if the information offered is backed up with third party sources and whether those sources are accessible. If they are, another guideline is to look at those sources to see if they, too, have some degree of credibility whether they are other websites or individual ‘experts’ in their fields. A website with ‘in-house’ experts should make this expertise known. If the website is offered by a reputable organization, with a real physical address and contact information, this also points to a more reliable source (Fogg, 2002). The organization should be easy to reach if the user has questions and the site should be easy to use rather than attempt ing to dazzle with confusing effects. The content of the site should be updated often, be relatively free of annoying promotional material and be free of spelling or other small errors. The Riley Guide meets much of these criteria. It establishes its credibility by claiming to have been in the business since 1994 and it provides information about the site author, Margaret Dikel. It also features a number of testimonials from businesses and competitors verifying its accuracy and usability. The site is comprised almost entirely of links that provide access to

Speec - Should We Keep Animals in Captivity Essay Example for Free

Speec Should We Keep Animals in Captivity Essay Introduction Do you know that there are approximately a hundred million wild animals, and about twenty thousand species that die every year? Wild animals are in great danger from nature, diseases and worsening environment. The extinction of animals has become a critical problem leading us to think whether or not we should keep animals in captivity. Body – Danger In recent 50 years, nearly two thirds of the world’s forest has been cut down for human industry and agriculture so that a variety of wild animals find it harder to survive as usual. On average, in every 6 square kilometres of the forest, there are over 750 species of trees, 400 species of birds, 150 species of butterflies, 60 species of amphibians, and thousands of species of other plants. But with the disappearance of forests, more wild animals are deprived of shelters and food and die in large numbers. Next imagine that you travel to Africa with the hope to see wild animals, such as rhinos, giraffes, elephants and chimpanzees, only to find nothing but the samples displayed in the museum. Underneath the display, there is the sign saying† Rhinos, the world-famous animals, existed from 500 B.C to 2014 A.D., Cause of death: Human poaching†. Looking at the animal, shouldn’t we feel guilty for human indifference to animals and heavy massacre before? Poaching is the first reason that causes the extinction of wild animals. It’s increased at the rate of 3000 per cent over the past years. Especially, the demands for rhino horns in Africa has rocketed, because it is now valued the same as gold! Other animals like panther, Chimpanzees and Africa elephants are also the victims of human poaching. Another reason to cause animal extinction is the climate change. The earth getting warmer rapidly, the animals that suit cool climates are forced to move and finally lose their habituates for the amazing development of industry and great increase of green-house gases. Body Advantages Having realized the sharp reduction of wild species, some countries have set up many animals reserves to protect the rare animals. Around the world by means of captive propagation, humans have promoted the birth of 135 gorillas, 33 black rhino, and 123 leopards, some of which are restored to their habitual environment. Though captive propagation and reintroduction seem to work effectively and contribute to insurance against sudden or catastrophic losses of animals in the wild, I don’t regard them as the major ways to save animals. Body Disadvantages One of the main problems with captive propagation and reintroduction is the high cost. Capture from the wild, food, veterinary care all contribute significantly to the huge cost. Though some think this problem can be solved by fundraising. The other problem is that captive endangered animals may fail to practice their genetic traits. Animals raised in unnatural conditions where they no longer need to hunt for food, and find shelter themselves would gradually weaken their natural instincts. For example, the animals fed from birth may never learn gathering or prey-hunting skills from their parents as they would in the wild. Generation after generation, will they reduce to home pets? Conclusion It is a painful fact that there will be no more wild animals left on the planet if the climate continues to warm up, or if humans continue poaching them. In such cases, I can’t deny that captive propagation and reintroduction are effective ways to save and increase the number of endangered species. However, the animals fed and bred in artificial conditions will inevitably lose their instincts and vigour they owned in the wildness. Therefore instead of focusing on how to keep animals in captivity, we should try our best to prevent globe warming up and stop poaching with severe punishment, providing a better living condition for those innocent wild animals. Do you agree with my ideas? Or do you have better ways to settle the problem?

An Alliance in Distress Essay -- Foreign Policy

It is almost too hard to fathom that only 70 years ago the United States possessed such strong feelings of hatred and fear towards Japan in the wake of the devastating Pearl Harbor attacks. The federal government even went as far as to unjustly imprison 110,000 Japanese-Americans. Also, the Japanese felt much animosity and held an inhumane view of Americans following their surrender in WWII after two U.S. atomic bombs killed an estimated 240,000 people. However, from the midst of this painful and dark history has risen one of the most peaceful and powerful alliances of the twenty-first century. The United States rose to be a political superpower with the most technologically advanced military and largest economy in the world. Japan also rose to be a technological superpower with the second largest economy in the world, although it was recently surpassed by China in late 2010. The mutual growth of the two countries stemmed from the Treaty of Mutual Cooperation and Security (TMCS) betw een the United States and Japan that was signed on January 19,1960. The TMCS helped foster the mutual and prosperous trade between the two countries, while also setting forth an agreement of security assistance to one another in times of conflict. As a result of the treaty, the U.S. was allowed by Japan to place bases on various islands, but primarily on the island of Okinawa for strategic purposes and to aid in the defense of Japan. Over fifty years have passed since this agreement was made by the two nations and now an international debate has risen over complications with this arrangement to a magnitude so large that Japanese citizens now even question the merits of the overall U.S.-Japan alliance. The main question that now stands between the Japan... ...ates. Congress. House. Committee on Armed Services. Japan†¯: Recent Security Developments†¯: Committee on Armed Services, House of Representatives, One Hundred Eleventh Congress, Second Session, Hearing Held July 27, 2010. Washington: U.S. G.P.O.†¯:, 2010. Print. United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Asia, the Pacific, and the Global Environment. U.S.-Japan Relations [microform]†¯: Enduring Ties, Recent Developments†¯: Hearing Before the Subcommittee on Asia, the Pacific, and the Global Environment of the Committee on Foreign Affairs, House of Representatives, One Hundred Eleventh Congress, Second Session, March 17, 2010. Washington: U.S. G.P.O., 2010. Print. Sato, Ikenberry, G. John, and Yoichiro Inoguchi, Takashi. U.S.-Japan Security Alliance: Regional Multilateralism. Gordonsville, VA, USA: Palgrave Macmillan, 2011. Print.

Hephaistos: The Obscure Greek God :: Greek Mythology

Hephaistos: The Obscure Greek God Greeks are known for many things. We know them for their poetry, for their philosophy, their politics--and also we have come to know them for their childish, petty, lustful, little gods. These gods, vengeful in the extreme, have been a source of much literature. However, not all the gods have the same publicity agent, and have suffered in obscurity for much too long. One of these gods, one of the Twelve Olympians, has been obscure in the least. He is different in most ways from the other gods, and I am here to illuminate him further to you. His name? Hephaistos. This god will surprise you. He actually seems to have a crude sense of humor. He doesn’t seem to be vindictive, or very interested in the lives of mortals. He was simple, and he was ugly. It was as basic as that. Well, he has some interesting heritage, lets find out. Firstly, there is an interesting set of facts about the first moments of life for Hephaistos. One day, Zeus made Hera a bit jealous (as brothers and sisters in Kentucky can be) when Zeus was sleeping around with this and that female as various wild animals. Well, Hera was enraged so much, that she spontaneously conceived a child. I would LOVE to see something like that. She conceived and when Zeus noticed that Hera was pregnant, he was very angry himself. Moments later, she gave birth to Hephaistos. However, he was so very ugly and had a bad leg, that Hera tossed him to earth and disavowed his birth. It must be noted that there does seem to be a discrepancy. Some texts imply that Zeus tossed him to earth instead of Hera. He landed on the island of Lemnos (Seltman 99). That is why the people of Lemnos were his favorites and that was why he always headed there to relax and recuperate. Well, after being tossed into the ocean, Thetis picked him up and took care of him. Thetis is the same goddess who was mother of Achilles. Anyway, she took care of him, and he started making nice jewelry for her to wear. One day, she headed to court with the other gods, and all the women noticed the pretty baubles that were adorning Thetis. After they found out that it was long-lost Hephaistos, Hera went and asked him to come to Olympus.

Main Habitats Of The New Forest Environmental Sciences Essay

IntroductionThe New Forest is a palimpseste slate land which has been rewritten clip and clip once more it has therefore created a mosaic like construction of different home grounds. It was constituted as a royal runing land in Hampshire by William the Conqueror in the eleventh century. It is the largest staying country of enclosed heath, grazing land and wood in South England. The Crown still today owns most of the land of the New Forest. William the Conqueror enforced many Torahs on how the land was to be used by the local dwellers. Timess were difficult for the common people they were independently restricted in what they could works and graze on the land. In 1698 the people of the land gained commoning rights by the Crown. When the Commoning rights were given a tribunal was set in topographic point the Verderers tribunal and it had many functions to play within the New Forest ; to pull off and protect agricultural patterns, to continue its alone landscape, zoology and vegetation and to prolong it for the future coevalss. There are three chief rivers in the New Forest portion of the Hampshire basin which drain to the south the Avon, Lymington and the Beaulieu. All of which shape the land flower stalk. The geology besides plays a portion in the New forest which I will explicate in more depth subsequently. The New Forest covers 571 km2 with 118 km2 being heathland and grassland, 33 km2 wet heath and 84 km2 tree plantations planted in the 1700s. Many restrictions and regulations set by the Crown are still in topographic point today to pull off the land. The New Forest has been a site of involvement for a long clip and the wish to continue it. It has gone through many phases of categorization such as a SSSI, World Heritage, to eventually a National Park the highest degree of protection in 2005. It was awarded this position due to its alone home grounds and linked to this the zoology and vegetation. It has 75 % of Europe & A ; acirc ; ˆâ„ ¢s low prevarication quags ( bogs ) and 40 % of western Europe & A ; acirc ; ˆâ„ ¢s heathland in fact 50 % of the New Forest is woodland enclosures. Within the New Forest there is 46 works species which are international rare and many types of animate beings from lizards to the usual ponies, cervid, cowss and hogs. All of these factors shape the land in how it is managed and what they need to continue. During a recent field trip made by the Geography and Environmental Science pupils of the University of Greenwich, six chief home grounds were identified within the New Forest: Grassland/lawns, Heath, Woodland, Mires, Settlements/agricultural lands and a portion of the seashore. All of these home grounds are managed in some manner normally be an interested administration of the New Forest.Grassland and Forest LawnsAcidic Grasslan d in the New Forest is really common and is found along hill sides and at the patio. The key to this is through the geology of the land, the New Forest lies within the Hampshire Basin. Due to this most of the sedimentations of dirt have a sand like construction overlaid by acidic alimentary hapless dirt therefore any rainfall and foods are absorbed rapidly and lost through drainage, the land is really porous in these countries. The dominant workss of this home ground are thick Bracken gown, Bristle-bent grass and Heather. Forest Lawns in the New Forest frequently occur near a H2O beginning e.g. a watercourse. These countries are really level and merely cover a little sum of land inside the New Forest. Yet this home ground is the most utile for croping therefore of import for the 500 practicing common mans today. Deluging in the winter provides the dirts with the of import foods to maintain the flora healthy and to be able to turn back rapidly. The flora can to an extent become immune to croping from animate beings such as cowss, ponies and cervid so over graze can assist this home ground remain managed and be utile. Vegetation in this home ground includes Herbs and Grasses of a broad scope.ManagementThese home grounds are linked and both managed by the Forestry Commission. Bracken can turn rapidly and is really dominant over other species such as ling so every twelvemonth the Commission takes on controlled combustion of furze and ling. The foods from this combustion helps maintain the dirt healthy and therefore encourages growing on the acidic land. The Pteridium esculentum is harvested in the summer months to halt them smothering the workss beneath them when they wilt subsequently on in the twelvemonth. The Pteridium esculentum is so sold to local concerns in the country.HeathThe New Forest has the largest country of Heathland in Europe. The dry countries along the tops of the hills are dominated by Heather and Gorse the diverseness of these workss is low. It is peculiarly of import to reptilians and many types of birds. In fact the rare Smooth serpent is found in good Numberss due to the heathland in the New Forest is being protected. The rich Lichen communities a type of flora has a big diverseness and is of import to the invertebrates in this home ground. On low lying depressions and valley side that incline gently wet heath workss can be found. The land in these countries is more concentrated and workss such as the Purple-moor grass are widespread.https: //encrypted-tbn0.gs tatic.com/images? q=tbn: ANd9GcT-z-sYPl6IXiz6TF5G4n2EovbqJVElYOkLVROzdvYrdvycUg1IpQManagementThis home ground is managed by the Forestry Commission non merely does controlled combustion encourages the growing of flora it besides protects other home grounds from being endangered. Woodland enclosures sprout across this habitat portion of the mosaic form, yet if the heathland was left to go overgrown the hazard of wild fires would increase. Heathland flora is really dry and can catch fire easy and distribute. Many forest enclosures are really old dating back to the 1700 & A ; acirc ; ˆâ„ ¢s and they are a portion of some delicate ecosystems which are rare.ForestThe New wood has a few types of different forest home grounds largely determined by the trees either cone-bearing or deciduous or a mixture. Ancient grazing land forest is unenclosed countries where animate beings such as ponies, cowss and cervid can crop. The trees are allowed to turn, dice and disintegrate of course wit hout human intercession ; the dominant species are Oak and Beech both of which are deciduous trees. ) Beech is normally found in the desiccant countries where dirt is non rich in foods plenty for Oak and other species to turn. In wetter countries with poorer drainage Oaks are the dominant coinage with a mix of Beech, Ash, Yew and Birch. Yew is a cone-bearing tree significance this type of forest has a broad assortment of tree species.ManagementThe forest committee manages this home ground by cutting back holly when it becomes overgrown to halt it stamp downing other species.http: //sphotos-f.ak.fbcdn.net/hphotos-ak-ash4/421087_10151267495520681_2055721702_n.jpg On a recent field trip made by the Geography and Environmental Science pupils of the University of Greenwich it was observed that some forest countries are manmade due to the trees holding been planted in lines with even spacing. It was besides noticed that similar species were all planted in the same country and that there was non a random fluctuation of species that would otherwise occur in a natural environment.ManagementThese woodland countries are managed by the common mans and the Forestry committee, the Forestry committee cut the tree subdivisions so nil grows underneath the upper canopy. This has left a noticeable spread between the trees high subdivisions and the forest floor. The common mans have their animate beings graze in these countries the animate beings stop works species on the land growth and going excessively thick to pull off. Birch and Oak mix forest are found in spots on the Heathland these are by and large the enclosed countries. They have been enclosed to halt the trees distributing farther into the grassland and it to protect the enclosed forest ecosystem from croping animate beings. Birds like the Wood Pecker, Nuthatch and Tree creeper are found in these grazing land forest.ManagementThis Habitat is managed by the forestry committee the program is to increase these enclosures across the New Forest.MiresThere are 120 Mires in Western Europe 90 of which are located in the New Forest. They are located at the underside of the vales and the inclines the dirt is for good saturated. When dirt is H2O logged organic affair does non interrupt down like it would if the dirt was dry. The organic affair amasses over clip and is eventually laid down as peat. As the peat construct up it creates an about solid surface drifting on top of H2O, workss can so turn on this top bed. The workss are mosses, white beaked sed ge and asphodel these can turn rapidly due to alimentary rich dirt gained from H2O being drained from the environing stones and dirts. The quags have somewhat different home grounds within its ain system, towards the border the dirts have a poorer make up of foods so workss such as daily dews grow here. Towards the Centre where the dirt is really rich bog Vinca minor and violet moor-grass grows. At some of the larger mires up to 150 different types of works species can be found.ManagementThe forestry committee manages this home ground they are responsible for Restoration undertakings to profit the wildlife in this ecosystem.CoastThe New Forest besides contains 26 stat mis of coastline a portion of this home ground includes shingle beaches these beaches and there spits support a big scope of Marine workss and animate beings. The shake beaches are of import for migratory birds as a genteelness country, such as the black-headed chump and tern. hypertext transfer protocol: //sphotos-f.ak.fbcdn.net/hphotos-ak-snc7/315601_10151267498640681_1471067524_n.jpgManagementIn the New Forest some of the low drops and shake beaches are being managed but non in the traditional sense where tongues and other sea defense mechanisms one time stood, they have been left to go out-of-date and overpowered by the sea and are now efficaciously useless. These countries have weak drops were changeless eroding is taking topographic point. The drops have now been left to gnaw of course and no defense mechanisms are to be put into topographic point.HazardsThe New Forest was the last topographic point of specific involvement to go a National Park in the UK. It was granted this protection due to lifting hazards from many parts. The population denseness of the country is now 34 000 this is because during the 70s to 80s there was a rise in substructure development. The land the New Forest is on is really easy to construct upon, level land and soft dirts. Not merely has the population risen but the figure of tourers has increased on norm there are 13.5 million visitants yearly of which 96 % thrust to the New Forest to curtail fig ure of visitants and pollution from the autos the New Forest has merely 135 auto Parkss. The figure of visitants to the New Forest has been good for local concerns and helped turn local towns such as Lyndhurst into a king protea site, conveying in more of a assortment in stores and increased the criterion of life. This knock on consequence has provided 2451 direct occupations to the New Forest. It is estimated that 110 million lbs is spent by visitants yearly and 72 million if you take into history escape. Yet with all these positive impacts they besides bring negatives issues such as traffic 2nd places have been bought intending belongings monetary values have increased. Stock in stores can go sold out really rapidly and due to the increasing disbursals to populate in the country merely 500 practising common mans still exist. This has created a clang between the local & A ; acirc ; ˆâ„ ¢s civilization and history vs. tourers demands. Tourism and an addition in population are non the lone hazards for the New Forest Climate alteration is a factor which will come into drama in the hereafter. With lifting sea degrees the coastal part of the New Forest will gnaw really rapidly altering the home ground. As the regional temperature changes the heathland home ground will go to dry attention deficit disorder in the hapless alimentary dirt the workss will shrivel and be more vulnerable to deceasing. All wonts will be affected in some manner due to climate alteration this is due to frequence and sum of rainfall. Some countries will go excessively afloat and other countries the foods in the dirt will be washed off excessively often for it to hold a positive consequence on a home ground.DecisionIn decision the New Forest is a really of import country for its assorted rare home grounds and to back up the significance of the New Forest it has been awarded National Park position. Yet like most rare home grounds they are besides the most vulnerable to alterations in clime and land usage. The direction of the New Forest comprises of many complex beds to suit the demand of many interested parties non merely does it necessitate to provide for tourers and administrations. The direction must besides recognize and integrate the of import cultural significance and patterns for the locals.

Revolutionary Period essays

Revolutionary Period essays The American Revolution was a time of change. We no longer wanted to be a part of Englands glorious empire, but rather a brand spanking new ideal, and we did not want their king, but most of all, we wanted it done at once. The American Revolution had everything a revolution should. After all, a revolution is 1) an orbital motion around a centralized point, 2) the overthrow of one government and its replacement with another, 3) a sudden and momentous change in the situation, as defined by the dictionary. Literature of the time written by Thomas Jefferson in the Declaration of Independence, Thomas Paine in his Crisis pamphlets, and in Patrick Henrys speeches, expound and explore the reasons for radical changes to come. There was one central and unifying idea, which united this great country called America to rise up against England. That idea was Liberty! During the Revolution, we rallied around the central cause of liberty and freedom. It is human nature to need liberty, to be free. In the revolution, we fought for liberty, liberty was what we wanted, liberty was frequently denied to us, liberty was everything to us. Nations can be formed in many ways. Geography or climate, ruler or diplomat, cultural expansion or brutal wars-each of these are a force in themselves. America however was unique. America was born of an idea. Freedom. Even today, after the pilgrims, and the revolutionaries, people come to America, risking everything to be part of that force of freedom and liberty. Prior to the revolution, everything was revolving around England, and what the king wanted. Anything you had was courtesy of a tyrannical pig named King George. In America, we wanted everything to revolve around the freedom of the Individual. Some key leaders, now called out founding fathers, played a big part in bringing those ideas to everyone. We had writers that brought those ideas to revolve around ev...

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay Essay Topic: Marketing Self- concept has become a popular in recent years to investigating possible relationships between how individuals perceive themselves and what behaviour they exhibit as consumer. An advantage of studying consumer behaviour using the theory of self-concept is that consumers provide descriptions of them selves as apposed to having descriptions made by outside observations. (1) People perceived that bald people as somehow different from full-haired people. Once I started losing my hair, I worry it will bring negative effect to my outward appearance. It may caused me lose the confidence and strength. I am worrying people will make fun on me because I am hair loss person. I know that a persons appearance is important, society will pay close attention to my appearance. According to research study, age 21, undergraduate female will shy away from the balding men. It notices me; others do not accept me. No one will like to be balding person. Rogaine can help me regain my confidence. I need a hair-growth drug. Rogaine is in my choice set and satisfy me if it is workable. I will buy Rogaine to test. Consumers self-perceptions can have a strong influence on their behaviour in the marketplace. For example: the way an individual perceives various products could be affected by the image he has of himself. Actual self the perception of oneself as one believes she actually is. Ideal self may be defined as the perception of oneself as one would ideally like to be. Social self the perception of one self as one believes others actually perceive him to be. The ideal social self the perception of ones image as he would like others to have of him. (2) In this case, to the balding person, there are greatly difference between actual-self and idea self. They need hair-growth drug in the idea self. Balding person likes to be full haired person, if they can. Especially women, they cant accept the fact loss hair. In conducting personal interviews with women, Dr.Roper learned that they feel compelled to do something about baldness because bald women simply cannot manage in society as men can. Rogaine has turned to difference consumer segment: women; more concern their outward appearance than men. Rogaine marketers provide ads targeting women included a toll free phone number and the offer of free information kit. In most people opinion, a beautiful woman should not have hair loss problem. I will also shy away from the balding women. Women need Rogaine to perceive as ideal self. Consumers appear to hold images of various products and these images can be viewed as symbols that communicate meaning about those who purchase them. Therefore, an area of considerable practical interest is the degree to which a consumer might actually prefer certain products or brands because she perceives their images as consistent with her view of herself, what she would like to be, or some other aspect of self concept. (3) As the consumer, I will buy the product like Rogaine I may perceive a close match with my ideal self. The theory would still predict that the consumer could have a strong preference for this brand because of the degree of congruity existing between the brand image and what she aspires to become. Also, the degree of congruence to both the actual and ideal self may join to exert a combined influence on consumers attraction toward a brand. The ideal self- concept appears to be a motivating force behind the design of advertisements. (4) Through the advertisement, balding person can know what is the result after using Rogaine. This brand is effectively linked to a full- hair model that many hair loss person might aspire to look like. The research must first identify the most important image attributes to measure and then develop semantic scales for these attributes. Consumers are must asked to reveal the dimension of their self-concept under investigation by marking the scales in order to most appropriately describe them. A second set of scales is used to measure the same consumers perceptions of brand images. If numbers are assigned to each response option on the semantic scales, it is then possible to determine the numerical distance between consumers and their brand images. (5) Discuss the core value that might motivate a consumer to try Rogaine. Rogaine is a product that is a prescription drug intended to restore hair growth. The producer produces this product according to the people who are suffering hair loss and made he/she return to full-haired people. From this article, we can know that some of those men agree a person looks better with full head of hair. This is a fact and we must accept it. The purpose to launch this product is due to today task of difference people wants because today people are facing hair loss problem and also people are concern to health and good looking due to this reason. This means Rogaine produce a prescription to the people who are suffer hair loss. This company want to solve the hair loss problem that is facing by a people. So the hair losss people can go back to his/her full-haired life. So, he/she will become more and more confidence and strength compare to his/her baldness. The producer can motivate the consumer thought Maslows Hierarchy of Motivation, and Freuds Theory of Motivation. From the Maslows Hierarchy of Motivation, it has five hierarchy needs. They are physiological needs, safety needs, social needs, esteem needs, and self-actualisation needs. The first need is Physiological needs. Physiological needs are the basic needs by individual such as food, drink, shelter, sexual satisfaction, and other physical requirement. (6) But in this case, Physiological needs are the people need for the prescription drug intended to restore hair growth. This means the people who suffer hair loss need for the prescription to treatment his/her hair. The second need is Safety needs. Safety needs are a persons needs for the security and protection from physical and emotional harm, as well as assurance that physical needs will continue to be met. (7) According to this case, safety needs for the prescription to protect his/her image and without any side effect. This means this product is very safe to use because it has not any side effect can affect peoples health. Therefore, the people can reassurance when he/she uses this product. The third need is social needs. Social needs are a persons needs for affection, belongingness, acceptance, and friendship. (8) Reference from this article, we can know that in a study analysing consumers reaction to the balding process. The study result indicated the average undergraduate female who aged 21 will shy away from the balding men. This means the man almost has a full head of hair. So, the Rogaine try to use this way to target the male consumer to attract him to purchase it new product. After they use the Rogaine, their loss hair will become a full head of hair slowly. This will cause he is easy to make friend. The fourth need is esteem needs. Esteem needs is a persons needs for internal factors such as self-respect, autonomy, and achievement, and external factors such as status, recognition, and attention. (9) Based on this article, we can say this Rogaines product can let a hair loss people become more confidence and strength. So, the people who are loss hair can become more smarter though Rogaine. The Rogaine can lead to a people change his/her attitude toward the task. So, the Rogaine is very successful in this sector. The final need is self-actualisation needs. Self-actualisation needs are a persons needs to become what he or she is capable of becoming. (10) After the esteem needs are solve the higher needs is need to solve. This is the term to settle self-actualisation needs. From this article, it tells us if a person is looks better with a full of hair. This means we can treatment our loss hair with Rogaine. Consequently, we have a full head of hair and then can perform our task with the best. This mean the loss hair can cause a person feeling of diminishing confidence and strength. So the treatment of the loss hair is very important. Beside that, the producer of the Rogaine has also use Freuds Theory of Motivational. Freud assumed that people are largely not conscious of the real psychological forces shaping their behaviour. He saw the person as growing up and repressing many urges. These urges are never eliminated or under perfect control; they emerge in dreams, in slips of the tongue, in neurotic and obsessive behaviour; or ultimately in psychoses. Thus, Freud suggests that a person does not fully understand his or her motivation. (11) If a person tries to buys the Rogaine because of he/she is facing the loss hair problem. At a deeper level, he/she buy the Rogaine may be because he/she feel his/her hair is not attractive. After use Rogaine, he/she is become more confidence and strength. At a still deeper level, he/she purchase for the Rogaine because of the Rogaine is very hot and famous. He/she can use it to satisfy his/her problem. On the other hand, Rogaines marketing team used such insights to guide development of advertising that would effectively reach the customer while staying within the FDAs strict regulatory guidelines. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. From using this plan can let the people become more awareness to the Rogaine. By the way, Advertising targeted at customers followers, with the objectives of informing consumers that those concerned about hair loss could contact physicians who prescribe the drug. The ads also included a toll-free phone number. This means the producer of the Rogaine want the consumers ask for more information and detail of the Rogaine. Beside that, the Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumer. With approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. From this strategy we can clearly to know that the Rogaine marketers motivate consumer try to purchase their product. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. So the consumer can easy to understanding to use for the Rogaine. Under this condition, this will increase the consumer confidence to purchase the Rogaine. According to the article, Pharmacia and Upjohn also experimented with rebates. A patient could real result from TV choose between a certificate worth $10 towards a first bottle of Rogaine or $20 fro sending in the box tops from the first four emptied bottles. The marketers give the promotion to consumer and motivate consumers to buy more and more. Discuss the manner in which Rogaine marketers moved consumers though the steps in the consumer decision process. Buying Decision Process shows a stage model. The consumer passes through five stages: problem recognition, information search, evaluation of alternatives, purchases decision, and postpurchase behaviour. Clearly the buying process starts long before the actual purchase and has consequences long after the purchase. (12) At the first stage, consumers recognize that the Rogaine may solve a problem of unfulfilled desire. They need some effective drug to satisfy themselves. The consumers sense a difference between his or her actual condition and desired condition. Their needs become a drive to purchase the Rogaine. Rogaine is given a way to consumers to solve their hair loss problem. Rogaine is a hair-growth product approved by Food and Drug Administration (FDA) in US. From in-depth personal interviews, Dr. Roper learned that hair loss gave men a general feeling of diminishing confidence and strength. On the other hand, society seems to pay close attention to a persons appearance. Based on the research, it shows that a tendency among the average undergraduate female, age 21, to shy away from the balding men. I believe that some of those men will agree a person looks better with a full head of hair. Balding men recognize their problem and needs when they realize that repurchase is needed. Rogaine is their choice. Rogaine may improve their outward appearance in a manner not tried before. Under the condition, consumers hesitate to try Rogaine. The second stage, an aroused consumer will be inclined to search for more information and listing the alternatives that will solve the problem of hair loss. There are a lot of brands have the same function compared to Rogaine. Why consumer will aware the existence of Rogaine. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. Advertising targeted at consumers followed, with the objective of informing consumers that those concerned about hair loss could contact a physician who could prescribe the drug. The ads also included a toll-free phone number. This soft-sell approach established good consumer awareness, but it produced disappointing results, perhaps because most men needed a stronger inducement to get them to a doctors office. They are successful used such insights to guide development of advertising that would effectively reach the consumer while staying within the FDAs strict regulatory guidelines. It provides sources of information to consumers. When consumers simply becomes more receptive to information about hair grow drug, they pay attention to ads, drug purchased by friends and conversation about hair grow drug. In this condition, with the advertising the consumers will notice the Rogaine. Through gathering information, the consumer learns about competing brands and label. Consumers will make the final choice from the choice set. Therefore Rogaine must strategize to get its brand into the prospects choice set. Otherwise it loses its opportunity to sell to the customer. After second stage, Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumers. They began targeting hair stylists and barbers by offering handling fees to shops that displayed Rogaine. With FDA approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. It give assurances that the drug is effective in hair grow. Consumer will trust the product. They believe that it is safety to use and product in good quality. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. Pharmacia and Upjohn created a Dermatology Division to focus on relationship marketing through coordinated ads and public relations messages. Through the video, they show the result after using the drug. It brings the good news to them. The consumers only consider few factors to buying the product: quality, safety, price and effectiveness. Consumer will chose the best one to meet their needs. Rogaine had showed the effectiveness through the video. Product also approved by FDA. Obviously, Rogaine can satisfy the customer. The company is likely to develop a set of brand beliefs. The brand beliefs make up the brand image. Rogaine try to change buyers beliefs about was competitive brands stand on different attributes. Purchase decision stage, after choosing the best alternative, a consumer is ready for the purchase act. Three considerations remain: place of purchase, terms, and availability. (13) However, two factors can intervene between the purchase intention and the purchase decision. The first factor is attitudes of others. If the intensity of the other persons negative attitude toward the consumers preferred alternative and the consumers motivation to comply with the other persons wishes. The converse is also true: a buyers preference for a brand will increase if complex when several people close to the buyer hold contradictory opinions and the buyer would like to please them all. (14) If Rogaine give the bad image to consumer then lost the opportunity to sell product. With the good public relations, product will accept by consumer easier. The company also involved in event marketing to build its database, followed by direct marketing and telemarketing. Rogaine has received FDA approval to se ll over the counter. This change will bring the new challenge to Rogaine marketers. Last stage is postpurchase behaviour. After purchasing the product, the consumer will experience some level of satisfaction or dissatisfaction. The consumer will also engage in postpurchase actions and product uses of interest to the marketer. The marketers job does not end when the product is bought but continues into the postpurchase period. (15) Pharmacia and Upjohn experimented with rebates. A patient could choose between a certificate worth $10 toward a first bottle of Rogaine or $20 for sending in the box tops from the first four emptied bottles. If the customer is satisfied with this, it may exhibit a higher probability of purchasing the product again. The satisfied customer will also tend to say good things about the brand to others. The feeling of satisfaction makes a difference in whether the customer buys the product again and talks favourably or unfavourably about the product to others. General speaking, Rogaine is successful in the advertisement. It attracts more customers to try product. Marketer said that the best advertisement is a satisfied customer.