Evaluating Website's Essay Example | Topics and Well Written Essays - 500 words

Evaluating Website's - Essay Example Even before this, though, they should realize that the information they are getting is only as good as the source providing it. By developing a strong sense of what comprises a credible website from those that are less credible; one can base important decisions such as which career path to follow on reasonably reliable information given through a strong website. There are a number of ways in which a website can establish its credulity, reassuring users that the information they provide is trustworthy. A three-year study conducted by Stanford University resulted in the development of 10 guidelines to use when evaluating websites (Fogg, 2002). The first guideline is to check to see if the information offered is backed up with third party sources and whether those sources are accessible. If they are, another guideline is to look at those sources to see if they, too, have some degree of credibility whether they are other websites or individual ‘experts’ in their fields. A website with ‘in-house’ experts should make this expertise known. If the website is offered by a reputable organization, with a real physical address and contact information, this also points to a more reliable source (Fogg, 2002). The organization should be easy to reach if the user has questions and the site should be easy to use rather than attempt ing to dazzle with confusing effects. The content of the site should be updated often, be relatively free of annoying promotional material and be free of spelling or other small errors. The Riley Guide meets much of these criteria. It establishes its credibility by claiming to have been in the business since 1994 and it provides information about the site author, Margaret Dikel. It also features a number of testimonials from businesses and competitors verifying its accuracy and usability. The site is comprised almost entirely of links that provide access to

Speec - Should We Keep Animals in Captivity Essay Example for Free

Speec Should We Keep Animals in Captivity Essay Introduction Do you know that there are approximately a hundred million wild animals, and about twenty thousand species that die every year? Wild animals are in great danger from nature, diseases and worsening environment. The extinction of animals has become a critical problem leading us to think whether or not we should keep animals in captivity. Body – Danger In recent 50 years, nearly two thirds of the world’s forest has been cut down for human industry and agriculture so that a variety of wild animals find it harder to survive as usual. On average, in every 6 square kilometres of the forest, there are over 750 species of trees, 400 species of birds, 150 species of butterflies, 60 species of amphibians, and thousands of species of other plants. But with the disappearance of forests, more wild animals are deprived of shelters and food and die in large numbers. Next imagine that you travel to Africa with the hope to see wild animals, such as rhinos, giraffes, elephants and chimpanzees, only to find nothing but the samples displayed in the museum. Underneath the display, there is the sign saying† Rhinos, the world-famous animals, existed from 500 B.C to 2014 A.D., Cause of death: Human poaching†. Looking at the animal, shouldn’t we feel guilty for human indifference to animals and heavy massacre before? Poaching is the first reason that causes the extinction of wild animals. It’s increased at the rate of 3000 per cent over the past years. Especially, the demands for rhino horns in Africa has rocketed, because it is now valued the same as gold! Other animals like panther, Chimpanzees and Africa elephants are also the victims of human poaching. Another reason to cause animal extinction is the climate change. The earth getting warmer rapidly, the animals that suit cool climates are forced to move and finally lose their habituates for the amazing development of industry and great increase of green-house gases. Body Advantages Having realized the sharp reduction of wild species, some countries have set up many animals reserves to protect the rare animals. Around the world by means of captive propagation, humans have promoted the birth of 135 gorillas, 33 black rhino, and 123 leopards, some of which are restored to their habitual environment. Though captive propagation and reintroduction seem to work effectively and contribute to insurance against sudden or catastrophic losses of animals in the wild, I don’t regard them as the major ways to save animals. Body Disadvantages One of the main problems with captive propagation and reintroduction is the high cost. Capture from the wild, food, veterinary care all contribute significantly to the huge cost. Though some think this problem can be solved by fundraising. The other problem is that captive endangered animals may fail to practice their genetic traits. Animals raised in unnatural conditions where they no longer need to hunt for food, and find shelter themselves would gradually weaken their natural instincts. For example, the animals fed from birth may never learn gathering or prey-hunting skills from their parents as they would in the wild. Generation after generation, will they reduce to home pets? Conclusion It is a painful fact that there will be no more wild animals left on the planet if the climate continues to warm up, or if humans continue poaching them. In such cases, I can’t deny that captive propagation and reintroduction are effective ways to save and increase the number of endangered species. However, the animals fed and bred in artificial conditions will inevitably lose their instincts and vigour they owned in the wildness. Therefore instead of focusing on how to keep animals in captivity, we should try our best to prevent globe warming up and stop poaching with severe punishment, providing a better living condition for those innocent wild animals. Do you agree with my ideas? Or do you have better ways to settle the problem?

An Alliance in Distress Essay -- Foreign Policy

It is almost too hard to fathom that only 70 years ago the United States possessed such strong feelings of hatred and fear towards Japan in the wake of the devastating Pearl Harbor attacks. The federal government even went as far as to unjustly imprison 110,000 Japanese-Americans. Also, the Japanese felt much animosity and held an inhumane view of Americans following their surrender in WWII after two U.S. atomic bombs killed an estimated 240,000 people. However, from the midst of this painful and dark history has risen one of the most peaceful and powerful alliances of the twenty-first century. The United States rose to be a political superpower with the most technologically advanced military and largest economy in the world. Japan also rose to be a technological superpower with the second largest economy in the world, although it was recently surpassed by China in late 2010. The mutual growth of the two countries stemmed from the Treaty of Mutual Cooperation and Security (TMCS) betw een the United States and Japan that was signed on January 19,1960. The TMCS helped foster the mutual and prosperous trade between the two countries, while also setting forth an agreement of security assistance to one another in times of conflict. As a result of the treaty, the U.S. was allowed by Japan to place bases on various islands, but primarily on the island of Okinawa for strategic purposes and to aid in the defense of Japan. Over fifty years have passed since this agreement was made by the two nations and now an international debate has risen over complications with this arrangement to a magnitude so large that Japanese citizens now even question the merits of the overall U.S.-Japan alliance. The main question that now stands between the Japan... ...ates. Congress. House. Committee on Armed Services. Japan†¯: Recent Security Developments†¯: Committee on Armed Services, House of Representatives, One Hundred Eleventh Congress, Second Session, Hearing Held July 27, 2010. Washington: U.S. G.P.O.†¯:, 2010. Print. United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Asia, the Pacific, and the Global Environment. U.S.-Japan Relations [microform]†¯: Enduring Ties, Recent Developments†¯: Hearing Before the Subcommittee on Asia, the Pacific, and the Global Environment of the Committee on Foreign Affairs, House of Representatives, One Hundred Eleventh Congress, Second Session, March 17, 2010. Washington: U.S. G.P.O., 2010. Print. Sato, Ikenberry, G. John, and Yoichiro Inoguchi, Takashi. U.S.-Japan Security Alliance: Regional Multilateralism. Gordonsville, VA, USA: Palgrave Macmillan, 2011. Print.

Hephaistos: The Obscure Greek God :: Greek Mythology

Hephaistos: The Obscure Greek God Greeks are known for many things. We know them for their poetry, for their philosophy, their politics--and also we have come to know them for their childish, petty, lustful, little gods. These gods, vengeful in the extreme, have been a source of much literature. However, not all the gods have the same publicity agent, and have suffered in obscurity for much too long. One of these gods, one of the Twelve Olympians, has been obscure in the least. He is different in most ways from the other gods, and I am here to illuminate him further to you. His name? Hephaistos. This god will surprise you. He actually seems to have a crude sense of humor. He doesn’t seem to be vindictive, or very interested in the lives of mortals. He was simple, and he was ugly. It was as basic as that. Well, he has some interesting heritage, lets find out. Firstly, there is an interesting set of facts about the first moments of life for Hephaistos. One day, Zeus made Hera a bit jealous (as brothers and sisters in Kentucky can be) when Zeus was sleeping around with this and that female as various wild animals. Well, Hera was enraged so much, that she spontaneously conceived a child. I would LOVE to see something like that. She conceived and when Zeus noticed that Hera was pregnant, he was very angry himself. Moments later, she gave birth to Hephaistos. However, he was so very ugly and had a bad leg, that Hera tossed him to earth and disavowed his birth. It must be noted that there does seem to be a discrepancy. Some texts imply that Zeus tossed him to earth instead of Hera. He landed on the island of Lemnos (Seltman 99). That is why the people of Lemnos were his favorites and that was why he always headed there to relax and recuperate. Well, after being tossed into the ocean, Thetis picked him up and took care of him. Thetis is the same goddess who was mother of Achilles. Anyway, she took care of him, and he started making nice jewelry for her to wear. One day, she headed to court with the other gods, and all the women noticed the pretty baubles that were adorning Thetis. After they found out that it was long-lost Hephaistos, Hera went and asked him to come to Olympus.

Main Habitats Of The New Forest Environmental Sciences Essay

IntroductionThe New Forest is a palimpseste slate land which has been rewritten clip and clip once more it has therefore created a mosaic like construction of different home grounds. It was constituted as a royal runing land in Hampshire by William the Conqueror in the eleventh century. It is the largest staying country of enclosed heath, grazing land and wood in South England. The Crown still today owns most of the land of the New Forest. William the Conqueror enforced many Torahs on how the land was to be used by the local dwellers. Timess were difficult for the common people they were independently restricted in what they could works and graze on the land. In 1698 the people of the land gained commoning rights by the Crown. When the Commoning rights were given a tribunal was set in topographic point the Verderers tribunal and it had many functions to play within the New Forest ; to pull off and protect agricultural patterns, to continue its alone landscape, zoology and vegetation and to prolong it for the future coevalss. There are three chief rivers in the New Forest portion of the Hampshire basin which drain to the south the Avon, Lymington and the Beaulieu. All of which shape the land flower stalk. The geology besides plays a portion in the New forest which I will explicate in more depth subsequently. The New Forest covers 571 km2 with 118 km2 being heathland and grassland, 33 km2 wet heath and 84 km2 tree plantations planted in the 1700s. Many restrictions and regulations set by the Crown are still in topographic point today to pull off the land. The New Forest has been a site of involvement for a long clip and the wish to continue it. It has gone through many phases of categorization such as a SSSI, World Heritage, to eventually a National Park the highest degree of protection in 2005. It was awarded this position due to its alone home grounds and linked to this the zoology and vegetation. It has 75 % of Europe & A ; acirc ; ˆâ„ ¢s low prevarication quags ( bogs ) and 40 % of western Europe & A ; acirc ; ˆâ„ ¢s heathland in fact 50 % of the New Forest is woodland enclosures. Within the New Forest there is 46 works species which are international rare and many types of animate beings from lizards to the usual ponies, cervid, cowss and hogs. All of these factors shape the land in how it is managed and what they need to continue. During a recent field trip made by the Geography and Environmental Science pupils of the University of Greenwich, six chief home grounds were identified within the New Forest: Grassland/lawns, Heath, Woodland, Mires, Settlements/agricultural lands and a portion of the seashore. All of these home grounds are managed in some manner normally be an interested administration of the New Forest.Grassland and Forest LawnsAcidic Grasslan d in the New Forest is really common and is found along hill sides and at the patio. The key to this is through the geology of the land, the New Forest lies within the Hampshire Basin. Due to this most of the sedimentations of dirt have a sand like construction overlaid by acidic alimentary hapless dirt therefore any rainfall and foods are absorbed rapidly and lost through drainage, the land is really porous in these countries. The dominant workss of this home ground are thick Bracken gown, Bristle-bent grass and Heather. Forest Lawns in the New Forest frequently occur near a H2O beginning e.g. a watercourse. These countries are really level and merely cover a little sum of land inside the New Forest. Yet this home ground is the most utile for croping therefore of import for the 500 practicing common mans today. Deluging in the winter provides the dirts with the of import foods to maintain the flora healthy and to be able to turn back rapidly. The flora can to an extent become immune to croping from animate beings such as cowss, ponies and cervid so over graze can assist this home ground remain managed and be utile. Vegetation in this home ground includes Herbs and Grasses of a broad scope.ManagementThese home grounds are linked and both managed by the Forestry Commission. Bracken can turn rapidly and is really dominant over other species such as ling so every twelvemonth the Commission takes on controlled combustion of furze and ling. The foods from this combustion helps maintain the dirt healthy and therefore encourages growing on the acidic land. The Pteridium esculentum is harvested in the summer months to halt them smothering the workss beneath them when they wilt subsequently on in the twelvemonth. The Pteridium esculentum is so sold to local concerns in the country.HeathThe New Forest has the largest country of Heathland in Europe. The dry countries along the tops of the hills are dominated by Heather and Gorse the diverseness of these workss is low. It is peculiarly of import to reptilians and many types of birds. In fact the rare Smooth serpent is found in good Numberss due to the heathland in the New Forest is being protected. The rich Lichen communities a type of flora has a big diverseness and is of import to the invertebrates in this home ground. On low lying depressions and valley side that incline gently wet heath workss can be found. The land in these countries is more concentrated and workss such as the Purple-moor grass are widespread.https: //encrypted-tbn0.gs tatic.com/images? q=tbn: ANd9GcT-z-sYPl6IXiz6TF5G4n2EovbqJVElYOkLVROzdvYrdvycUg1IpQManagementThis home ground is managed by the Forestry Commission non merely does controlled combustion encourages the growing of flora it besides protects other home grounds from being endangered. Woodland enclosures sprout across this habitat portion of the mosaic form, yet if the heathland was left to go overgrown the hazard of wild fires would increase. Heathland flora is really dry and can catch fire easy and distribute. Many forest enclosures are really old dating back to the 1700 & A ; acirc ; ˆâ„ ¢s and they are a portion of some delicate ecosystems which are rare.ForestThe New wood has a few types of different forest home grounds largely determined by the trees either cone-bearing or deciduous or a mixture. Ancient grazing land forest is unenclosed countries where animate beings such as ponies, cowss and cervid can crop. The trees are allowed to turn, dice and disintegrate of course wit hout human intercession ; the dominant species are Oak and Beech both of which are deciduous trees. ) Beech is normally found in the desiccant countries where dirt is non rich in foods plenty for Oak and other species to turn. In wetter countries with poorer drainage Oaks are the dominant coinage with a mix of Beech, Ash, Yew and Birch. Yew is a cone-bearing tree significance this type of forest has a broad assortment of tree species.ManagementThe forest committee manages this home ground by cutting back holly when it becomes overgrown to halt it stamp downing other species.http: //sphotos-f.ak.fbcdn.net/hphotos-ak-ash4/421087_10151267495520681_2055721702_n.jpg On a recent field trip made by the Geography and Environmental Science pupils of the University of Greenwich it was observed that some forest countries are manmade due to the trees holding been planted in lines with even spacing. It was besides noticed that similar species were all planted in the same country and that there was non a random fluctuation of species that would otherwise occur in a natural environment.ManagementThese woodland countries are managed by the common mans and the Forestry committee, the Forestry committee cut the tree subdivisions so nil grows underneath the upper canopy. This has left a noticeable spread between the trees high subdivisions and the forest floor. The common mans have their animate beings graze in these countries the animate beings stop works species on the land growth and going excessively thick to pull off. Birch and Oak mix forest are found in spots on the Heathland these are by and large the enclosed countries. They have been enclosed to halt the trees distributing farther into the grassland and it to protect the enclosed forest ecosystem from croping animate beings. Birds like the Wood Pecker, Nuthatch and Tree creeper are found in these grazing land forest.ManagementThis Habitat is managed by the forestry committee the program is to increase these enclosures across the New Forest.MiresThere are 120 Mires in Western Europe 90 of which are located in the New Forest. They are located at the underside of the vales and the inclines the dirt is for good saturated. When dirt is H2O logged organic affair does non interrupt down like it would if the dirt was dry. The organic affair amasses over clip and is eventually laid down as peat. As the peat construct up it creates an about solid surface drifting on top of H2O, workss can so turn on this top bed. The workss are mosses, white beaked sed ge and asphodel these can turn rapidly due to alimentary rich dirt gained from H2O being drained from the environing stones and dirts. The quags have somewhat different home grounds within its ain system, towards the border the dirts have a poorer make up of foods so workss such as daily dews grow here. Towards the Centre where the dirt is really rich bog Vinca minor and violet moor-grass grows. At some of the larger mires up to 150 different types of works species can be found.ManagementThe forestry committee manages this home ground they are responsible for Restoration undertakings to profit the wildlife in this ecosystem.CoastThe New Forest besides contains 26 stat mis of coastline a portion of this home ground includes shingle beaches these beaches and there spits support a big scope of Marine workss and animate beings. The shake beaches are of import for migratory birds as a genteelness country, such as the black-headed chump and tern. hypertext transfer protocol: //sphotos-f.ak.fbcdn.net/hphotos-ak-snc7/315601_10151267498640681_1471067524_n.jpgManagementIn the New Forest some of the low drops and shake beaches are being managed but non in the traditional sense where tongues and other sea defense mechanisms one time stood, they have been left to go out-of-date and overpowered by the sea and are now efficaciously useless. These countries have weak drops were changeless eroding is taking topographic point. The drops have now been left to gnaw of course and no defense mechanisms are to be put into topographic point.HazardsThe New Forest was the last topographic point of specific involvement to go a National Park in the UK. It was granted this protection due to lifting hazards from many parts. The population denseness of the country is now 34 000 this is because during the 70s to 80s there was a rise in substructure development. The land the New Forest is on is really easy to construct upon, level land and soft dirts. Not merely has the population risen but the figure of tourers has increased on norm there are 13.5 million visitants yearly of which 96 % thrust to the New Forest to curtail fig ure of visitants and pollution from the autos the New Forest has merely 135 auto Parkss. The figure of visitants to the New Forest has been good for local concerns and helped turn local towns such as Lyndhurst into a king protea site, conveying in more of a assortment in stores and increased the criterion of life. This knock on consequence has provided 2451 direct occupations to the New Forest. It is estimated that 110 million lbs is spent by visitants yearly and 72 million if you take into history escape. Yet with all these positive impacts they besides bring negatives issues such as traffic 2nd places have been bought intending belongings monetary values have increased. Stock in stores can go sold out really rapidly and due to the increasing disbursals to populate in the country merely 500 practising common mans still exist. This has created a clang between the local & A ; acirc ; ˆâ„ ¢s civilization and history vs. tourers demands. Tourism and an addition in population are non the lone hazards for the New Forest Climate alteration is a factor which will come into drama in the hereafter. With lifting sea degrees the coastal part of the New Forest will gnaw really rapidly altering the home ground. As the regional temperature changes the heathland home ground will go to dry attention deficit disorder in the hapless alimentary dirt the workss will shrivel and be more vulnerable to deceasing. All wonts will be affected in some manner due to climate alteration this is due to frequence and sum of rainfall. Some countries will go excessively afloat and other countries the foods in the dirt will be washed off excessively often for it to hold a positive consequence on a home ground.DecisionIn decision the New Forest is a really of import country for its assorted rare home grounds and to back up the significance of the New Forest it has been awarded National Park position. Yet like most rare home grounds they are besides the most vulnerable to alterations in clime and land usage. The direction of the New Forest comprises of many complex beds to suit the demand of many interested parties non merely does it necessitate to provide for tourers and administrations. The direction must besides recognize and integrate the of import cultural significance and patterns for the locals.

Revolutionary Period essays

Revolutionary Period essays The American Revolution was a time of change. We no longer wanted to be a part of Englands glorious empire, but rather a brand spanking new ideal, and we did not want their king, but most of all, we wanted it done at once. The American Revolution had everything a revolution should. After all, a revolution is 1) an orbital motion around a centralized point, 2) the overthrow of one government and its replacement with another, 3) a sudden and momentous change in the situation, as defined by the dictionary. Literature of the time written by Thomas Jefferson in the Declaration of Independence, Thomas Paine in his Crisis pamphlets, and in Patrick Henrys speeches, expound and explore the reasons for radical changes to come. There was one central and unifying idea, which united this great country called America to rise up against England. That idea was Liberty! During the Revolution, we rallied around the central cause of liberty and freedom. It is human nature to need liberty, to be free. In the revolution, we fought for liberty, liberty was what we wanted, liberty was frequently denied to us, liberty was everything to us. Nations can be formed in many ways. Geography or climate, ruler or diplomat, cultural expansion or brutal wars-each of these are a force in themselves. America however was unique. America was born of an idea. Freedom. Even today, after the pilgrims, and the revolutionaries, people come to America, risking everything to be part of that force of freedom and liberty. Prior to the revolution, everything was revolving around England, and what the king wanted. Anything you had was courtesy of a tyrannical pig named King George. In America, we wanted everything to revolve around the freedom of the Individual. Some key leaders, now called out founding fathers, played a big part in bringing those ideas to everyone. We had writers that brought those ideas to revolve around ev...

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay Essay Topic: Marketing Self- concept has become a popular in recent years to investigating possible relationships between how individuals perceive themselves and what behaviour they exhibit as consumer. An advantage of studying consumer behaviour using the theory of self-concept is that consumers provide descriptions of them selves as apposed to having descriptions made by outside observations. (1) People perceived that bald people as somehow different from full-haired people. Once I started losing my hair, I worry it will bring negative effect to my outward appearance. It may caused me lose the confidence and strength. I am worrying people will make fun on me because I am hair loss person. I know that a persons appearance is important, society will pay close attention to my appearance. According to research study, age 21, undergraduate female will shy away from the balding men. It notices me; others do not accept me. No one will like to be balding person. Rogaine can help me regain my confidence. I need a hair-growth drug. Rogaine is in my choice set and satisfy me if it is workable. I will buy Rogaine to test. Consumers self-perceptions can have a strong influence on their behaviour in the marketplace. For example: the way an individual perceives various products could be affected by the image he has of himself. Actual self the perception of oneself as one believes she actually is. Ideal self may be defined as the perception of oneself as one would ideally like to be. Social self the perception of one self as one believes others actually perceive him to be. The ideal social self the perception of ones image as he would like others to have of him. (2) In this case, to the balding person, there are greatly difference between actual-self and idea self. They need hair-growth drug in the idea self. Balding person likes to be full haired person, if they can. Especially women, they cant accept the fact loss hair. In conducting personal interviews with women, Dr.Roper learned that they feel compelled to do something about baldness because bald women simply cannot manage in society as men can. Rogaine has turned to difference consumer segment: women; more concern their outward appearance than men. Rogaine marketers provide ads targeting women included a toll free phone number and the offer of free information kit. In most people opinion, a beautiful woman should not have hair loss problem. I will also shy away from the balding women. Women need Rogaine to perceive as ideal self. Consumers appear to hold images of various products and these images can be viewed as symbols that communicate meaning about those who purchase them. Therefore, an area of considerable practical interest is the degree to which a consumer might actually prefer certain products or brands because she perceives their images as consistent with her view of herself, what she would like to be, or some other aspect of self concept. (3) As the consumer, I will buy the product like Rogaine I may perceive a close match with my ideal self. The theory would still predict that the consumer could have a strong preference for this brand because of the degree of congruity existing between the brand image and what she aspires to become. Also, the degree of congruence to both the actual and ideal self may join to exert a combined influence on consumers attraction toward a brand. The ideal self- concept appears to be a motivating force behind the design of advertisements. (4) Through the advertisement, balding person can know what is the result after using Rogaine. This brand is effectively linked to a full- hair model that many hair loss person might aspire to look like. The research must first identify the most important image attributes to measure and then develop semantic scales for these attributes. Consumers are must asked to reveal the dimension of their self-concept under investigation by marking the scales in order to most appropriately describe them. A second set of scales is used to measure the same consumers perceptions of brand images. If numbers are assigned to each response option on the semantic scales, it is then possible to determine the numerical distance between consumers and their brand images. (5) Discuss the core value that might motivate a consumer to try Rogaine. Rogaine is a product that is a prescription drug intended to restore hair growth. The producer produces this product according to the people who are suffering hair loss and made he/she return to full-haired people. From this article, we can know that some of those men agree a person looks better with full head of hair. This is a fact and we must accept it. The purpose to launch this product is due to today task of difference people wants because today people are facing hair loss problem and also people are concern to health and good looking due to this reason. This means Rogaine produce a prescription to the people who are suffer hair loss. This company want to solve the hair loss problem that is facing by a people. So the hair losss people can go back to his/her full-haired life. So, he/she will become more and more confidence and strength compare to his/her baldness. The producer can motivate the consumer thought Maslows Hierarchy of Motivation, and Freuds Theory of Motivation. From the Maslows Hierarchy of Motivation, it has five hierarchy needs. They are physiological needs, safety needs, social needs, esteem needs, and self-actualisation needs. The first need is Physiological needs. Physiological needs are the basic needs by individual such as food, drink, shelter, sexual satisfaction, and other physical requirement. (6) But in this case, Physiological needs are the people need for the prescription drug intended to restore hair growth. This means the people who suffer hair loss need for the prescription to treatment his/her hair. The second need is Safety needs. Safety needs are a persons needs for the security and protection from physical and emotional harm, as well as assurance that physical needs will continue to be met. (7) According to this case, safety needs for the prescription to protect his/her image and without any side effect. This means this product is very safe to use because it has not any side effect can affect peoples health. Therefore, the people can reassurance when he/she uses this product. The third need is social needs. Social needs are a persons needs for affection, belongingness, acceptance, and friendship. (8) Reference from this article, we can know that in a study analysing consumers reaction to the balding process. The study result indicated the average undergraduate female who aged 21 will shy away from the balding men. This means the man almost has a full head of hair. So, the Rogaine try to use this way to target the male consumer to attract him to purchase it new product. After they use the Rogaine, their loss hair will become a full head of hair slowly. This will cause he is easy to make friend. The fourth need is esteem needs. Esteem needs is a persons needs for internal factors such as self-respect, autonomy, and achievement, and external factors such as status, recognition, and attention. (9) Based on this article, we can say this Rogaines product can let a hair loss people become more confidence and strength. So, the people who are loss hair can become more smarter though Rogaine. The Rogaine can lead to a people change his/her attitude toward the task. So, the Rogaine is very successful in this sector. The final need is self-actualisation needs. Self-actualisation needs are a persons needs to become what he or she is capable of becoming. (10) After the esteem needs are solve the higher needs is need to solve. This is the term to settle self-actualisation needs. From this article, it tells us if a person is looks better with a full of hair. This means we can treatment our loss hair with Rogaine. Consequently, we have a full head of hair and then can perform our task with the best. This mean the loss hair can cause a person feeling of diminishing confidence and strength. So the treatment of the loss hair is very important. Beside that, the producer of the Rogaine has also use Freuds Theory of Motivational. Freud assumed that people are largely not conscious of the real psychological forces shaping their behaviour. He saw the person as growing up and repressing many urges. These urges are never eliminated or under perfect control; they emerge in dreams, in slips of the tongue, in neurotic and obsessive behaviour; or ultimately in psychoses. Thus, Freud suggests that a person does not fully understand his or her motivation. (11) If a person tries to buys the Rogaine because of he/she is facing the loss hair problem. At a deeper level, he/she buy the Rogaine may be because he/she feel his/her hair is not attractive. After use Rogaine, he/she is become more confidence and strength. At a still deeper level, he/she purchase for the Rogaine because of the Rogaine is very hot and famous. He/she can use it to satisfy his/her problem. On the other hand, Rogaines marketing team used such insights to guide development of advertising that would effectively reach the customer while staying within the FDAs strict regulatory guidelines. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. From using this plan can let the people become more awareness to the Rogaine. By the way, Advertising targeted at customers followers, with the objectives of informing consumers that those concerned about hair loss could contact physicians who prescribe the drug. The ads also included a toll-free phone number. This means the producer of the Rogaine want the consumers ask for more information and detail of the Rogaine. Beside that, the Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumer. With approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. From this strategy we can clearly to know that the Rogaine marketers motivate consumer try to purchase their product. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. So the consumer can easy to understanding to use for the Rogaine. Under this condition, this will increase the consumer confidence to purchase the Rogaine. According to the article, Pharmacia and Upjohn also experimented with rebates. A patient could real result from TV choose between a certificate worth $10 towards a first bottle of Rogaine or $20 fro sending in the box tops from the first four emptied bottles. The marketers give the promotion to consumer and motivate consumers to buy more and more. Discuss the manner in which Rogaine marketers moved consumers though the steps in the consumer decision process. Buying Decision Process shows a stage model. The consumer passes through five stages: problem recognition, information search, evaluation of alternatives, purchases decision, and postpurchase behaviour. Clearly the buying process starts long before the actual purchase and has consequences long after the purchase. (12) At the first stage, consumers recognize that the Rogaine may solve a problem of unfulfilled desire. They need some effective drug to satisfy themselves. The consumers sense a difference between his or her actual condition and desired condition. Their needs become a drive to purchase the Rogaine. Rogaine is given a way to consumers to solve their hair loss problem. Rogaine is a hair-growth product approved by Food and Drug Administration (FDA) in US. From in-depth personal interviews, Dr. Roper learned that hair loss gave men a general feeling of diminishing confidence and strength. On the other hand, society seems to pay close attention to a persons appearance. Based on the research, it shows that a tendency among the average undergraduate female, age 21, to shy away from the balding men. I believe that some of those men will agree a person looks better with a full head of hair. Balding men recognize their problem and needs when they realize that repurchase is needed. Rogaine is their choice. Rogaine may improve their outward appearance in a manner not tried before. Under the condition, consumers hesitate to try Rogaine. The second stage, an aroused consumer will be inclined to search for more information and listing the alternatives that will solve the problem of hair loss. There are a lot of brands have the same function compared to Rogaine. Why consumer will aware the existence of Rogaine. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. Advertising targeted at consumers followed, with the objective of informing consumers that those concerned about hair loss could contact a physician who could prescribe the drug. The ads also included a toll-free phone number. This soft-sell approach established good consumer awareness, but it produced disappointing results, perhaps because most men needed a stronger inducement to get them to a doctors office. They are successful used such insights to guide development of advertising that would effectively reach the consumer while staying within the FDAs strict regulatory guidelines. It provides sources of information to consumers. When consumers simply becomes more receptive to information about hair grow drug, they pay attention to ads, drug purchased by friends and conversation about hair grow drug. In this condition, with the advertising the consumers will notice the Rogaine. Through gathering information, the consumer learns about competing brands and label. Consumers will make the final choice from the choice set. Therefore Rogaine must strategize to get its brand into the prospects choice set. Otherwise it loses its opportunity to sell to the customer. After second stage, Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumers. They began targeting hair stylists and barbers by offering handling fees to shops that displayed Rogaine. With FDA approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. It give assurances that the drug is effective in hair grow. Consumer will trust the product. They believe that it is safety to use and product in good quality. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. Pharmacia and Upjohn created a Dermatology Division to focus on relationship marketing through coordinated ads and public relations messages. Through the video, they show the result after using the drug. It brings the good news to them. The consumers only consider few factors to buying the product: quality, safety, price and effectiveness. Consumer will chose the best one to meet their needs. Rogaine had showed the effectiveness through the video. Product also approved by FDA. Obviously, Rogaine can satisfy the customer. The company is likely to develop a set of brand beliefs. The brand beliefs make up the brand image. Rogaine try to change buyers beliefs about was competitive brands stand on different attributes. Purchase decision stage, after choosing the best alternative, a consumer is ready for the purchase act. Three considerations remain: place of purchase, terms, and availability. (13) However, two factors can intervene between the purchase intention and the purchase decision. The first factor is attitudes of others. If the intensity of the other persons negative attitude toward the consumers preferred alternative and the consumers motivation to comply with the other persons wishes. The converse is also true: a buyers preference for a brand will increase if complex when several people close to the buyer hold contradictory opinions and the buyer would like to please them all. (14) If Rogaine give the bad image to consumer then lost the opportunity to sell product. With the good public relations, product will accept by consumer easier. The company also involved in event marketing to build its database, followed by direct marketing and telemarketing. Rogaine has received FDA approval to se ll over the counter. This change will bring the new challenge to Rogaine marketers. Last stage is postpurchase behaviour. After purchasing the product, the consumer will experience some level of satisfaction or dissatisfaction. The consumer will also engage in postpurchase actions and product uses of interest to the marketer. The marketers job does not end when the product is bought but continues into the postpurchase period. (15) Pharmacia and Upjohn experimented with rebates. A patient could choose between a certificate worth $10 toward a first bottle of Rogaine or $20 for sending in the box tops from the first four emptied bottles. If the customer is satisfied with this, it may exhibit a higher probability of purchasing the product again. The satisfied customer will also tend to say good things about the brand to others. The feeling of satisfaction makes a difference in whether the customer buys the product again and talks favourably or unfavourably about the product to others. General speaking, Rogaine is successful in the advertisement. It attracts more customers to try product. Marketer said that the best advertisement is a satisfied customer.

Importance of military in Othello Essay Example

Importance of military in Othello Essay Example Importance of military in Othello Paper Importance of military in Othello Paper During the sixteenth and seventeenth centuries, global confrontation between Turk and Christian worried military theorists. Turks were renowned for their courage, skill and cruelty on the battlefield. European warfare was also passing through a transitional stage between feudal hosts of the Middle Ages and permanent professional rmies of modern times. Othello is a condottiere fighting by contract for Venetian Republic, reflecting what European warfare would become. Yet, his self-fashioned image of a romantic and chivalric hero defeating the infidel in order to win a fair damsel is remnant of a medieval idea. Thus, confusion behind the two constructs and thus in Othello himself is inevitable. Othello takes place in a military background almost exclusively, and this is important to the tragedy, as it affects Othellos understanding of love, the importance of honour and reputation to the male protagonists and furthermore enables the audience to perceive both the external conflict between the Turks and Venetians, but also the internal conflict in Othello. This dimension allows the pay to be defined as both a public and domestic tragedy. Throughout the play, Othello makes statements such as Tis better to be much but to knowt a little. This conveys Othellos surprise, suggesting he has only learned things many take for granted. His occupation is also crucial to the tragedy, as it is his stories of the battlefield that initially woo Desdemona: she loved me for the dangers I had passed. However, we as an audience become aware of the fragility of their loves foundation as the play progresses through the symbol of the handkerchief. Othello weaves an intriguing and romantic story describing its history (further emphasizing that Othellos heroic narratives were an important factor in winning Desdemona), yet throughout the play, the handkerchief is stolen (showing their loves vulnerability) and proceeding the temptation scene when Desdemona tries to bind Othellos aching head with it, he states it is too little, indicating that their love cannot rid Othello of the suspicion of being cuckolded in his mind. It is Othellos occupation, then, that initiates the tragic process. Furthermore, Othellos naivety in matters concerning love makes him vulnerable to Iagos verbal predation. He is quick to believe what Iago tells him, even to Iagos surprise who states that the Moor already changes with my poison. It is Othellos occupation as a soldier that causes this, as the milieu of soldiers was virile and male-dominated. The soldiers life in Shakespearean times was lacking in female contact as long durations of time were spent in the company of soldiers alone. Iagos occupation as a soldier also contributes to the readiness at which Othello believes him. A Venetian, Iago states he knows the women of Venice well. Venice was infamous for its courtesans, and Iago easily convinces Othello that Desdemona is no different than the untrustworthy and seductive women of Venice. This knowledge inevitably arises from his career, as soldiers were infamous for womanizing. Another important aspect to a soldier that is important to the tragedy is honour and reputation, reputation reputation! The significance of honour to Othellos central characters mobilizes the tragic outcome as Renaissance soldiers lives were dominated by it, especially since it was still the age when chivalry majorly contributed to the rules and discipline of the army. Othello demonstrates the desire to preserve his honour when he dismisses Cassio after his drunken brawl. Othello rather solemnly states he is no more his lieutenant, suggesting that those that lose their honour must be dismissed as a customary practice. Othello states he will make Cassio an example, despite the close relationship the two formerly shared. Cassios drunkenness is not without significance, as there was rules against drunkenness on duty, and Thomas Digges Stratioticos clearly states that dronkennes doth turn men into beasts. Othello aligns himself with this view as he enters in the barrack room, declaring his soldiers have turned Turk Turks being associated with brutal and animalistic behaviour. It is Cassios lost honour as a soldier that causes his dismissal and continues to mobilize the plot. Othellos brutal sense of honour is also demonstrated in a scene crucial to the tragedy when Othello decides to murder Desdemona. He says the justice of it pleases me, chillingly suggesting that strangling her is the moral and honourable thing to do. Othello constructs himself as a romantic and chivalric knight, and a characteristic of this identity was winning a damsel of a higher social station. If this woman was to lose her status, Othellos self-fashioned status was also in jeopardy. Thus when Edmund Spensers Red Crosse Knight discovers the fair Fidelia is really the foul whore Duessa, he is emasculated. When Othello becomes convinced that Desdemona is equally foul, his occupation is gone. The chivalric ideal upon which he has built his military vocation is destroyed and his reputation gone, and thus he decides that it is just to destroy her. Iago also plays upon this ontological insecurity when he says He that filches makes me poor indeed, suggesting that wronging someones name is the worst offence of all. A soldiers propensity to seek revenge is also crucial to the tragic plot. It is this that plays a large part in Othellos decision to kill Desdemona. This is due to vengeance being a principal element in a soldiers life, as many wars are fought on the basis of vengeance; a soldier learns to retaliate subsequent to being wronged, and thus Othello sees this as a natural medium of correcting Desdemonas apparent transgression, causing it to be somewhat explanatory of Othellos merciless killing of her, the woman he loves. When discussing the murder with Iago, Othello speaks in prose showing the systematic approach to revenge, as would be common in the devising of military plans. Yet, his speech is also punctuated with short sharp utterances to reflect how his passion is beginning to prevail over his military reasoning: O tis foul in her with mine officer! Thats fouler. Elizabethan military treatises agree that the careful selection of subordinates was a Generals most important duty. For Othello, that Desdemona would be topped by his handpicked is ignominious and degrading, and far more subversive than Desdemona being unfaithful with another. Thus Othellos quest for revenge is rooted in the desire to uphold his reputation as a great general: a way of being a black man in a white mans world. It is also essential to the development of the plays tragic situation that the male protagonists are soldiers as it allows the incorporation of professional jealousy one of Iagos apparent motivations. Although Coleridge stated that Iago was a motive-hunting malignity, there are instances in the play that signal a tension between those in different military positions. Iagos initial complaint against Othello is regarding his selection of officers. As Giles Clayton in 1591 stated, a lieutenant must be a man of great experience and knowledge in service. It is on this basis that Iago deems Cassio, a bookish theoric as unfit for the position. Another of Iagos grievances regarding Cassios appointment is that letter and affection obtained it. However, the audience learns that Iago has also tried to attain the office by persuading three great ones of the city to make personal requests to Othello, showing that Iago is just as guilty of trying to attain this office by letter and affection. It is also clear that Cassio was also chosen a more legitimate basis as he knew Othello well enough to serve as a go-between during his courtship of Desdemona and also knew of their love, a shock even to Desdemonas father. Furthermore, he is trusted enough by the Senate to be made governor of Cyprus. However, although Cassio is a valid choice for lieutenant, he does remind Iago rather snidely of his position, saying the lieutenant is to be savd before the ancient. In regard to Iago, his position as an ensign allows the audience to see the duplicity of his character and increases the irony surrounding his falseness. Readers of Othello have noted the verbal irony in the noun phrase honest Iago that reverberates throughout the play. However, the Ensign, as Elizabethan military treatises agree, must have been selected because of his upright and honest character. This is because the Ensign carried the flag, an emblem of the nobility of war and a representation of the country. Therefore, he must have been trustworthy enough for the soldiers to follow into battle. Garrard insisted that the Ensign must be a man of good account. Iago is hardly honest, however. He professes his lack of loyalty to his superior officer: not I for love and duty / But seeming so for my peculiar end I am not what I am. This supposed honesty that Iago should possess as the Ensign perhaps accounts for Othellos propensity to trust him. This is also due to the close relationship the Ensign and General were intended to hold. This proclivity to have confidence in Iago mobilizes the tragic situation, as Othello disregards pleas from his innocent wife even on her deathbed. Lastly, global struggle between West and East, Venice and Turkey is dramatized in the final act in the psychological battle within Othello. His last speech is central, as when he kills himself, it is in the same manner as he once killed the Turk who had beaten the Venetian in Aleppo. Therefore, Othello is reasserting the myth of Venice as a rational and ordered place on the outside, but having a corrupt internal structure; his rational and virtuous self destroys the irrational and cruel Turk within. Through this suicide, he is also acknowledging that he is both Venetian and Turk. Thus, the plays domestic conflicts also dramatize the conflict between places and cultures, as the West felt itself to be in contact with the barbarous East. The precarious ness of a nations identity is expressed through the tragedy of Othello. In conclusion, without the Othello being firmly founded on a military basis, the tragic plot could not be effectively mobilized. The milieu of the soldiers also allows the attitudes and relationships in the play to unfold, and also show how the desired characteristics of a soldier are in direct opposition to acting in a civilized and rational way in situations away from the battlefield.

Analyzing poem by the process of close reading Essay

Analyzing poem by the process of close reading - Essay Example The poem is full of anaphora from stanza one to the last stanza. In stanza one, Whitman uses the clause ‘so long† in the first and second line emphasize the how the theme of lies is developed. The audience gets to understand that speakers little faith is something that did not just happen overnight. Rather, it is something the speaker has always had, but about which he regrets. The introduction â€Å"O me† tells that the speaker feels that he is different from others. He feels that other have faith yet he cannot fathom how that faith work. When the poet repeats the clause â€Å"so long† in the second line of the first stanza, it reveals the speaker’s lack of faith. It shows that it emanates from his denial of various arguments about what the truth is. Other instances of anaphora in the poem used through repletion include the works and phrases such as â€Å"upon itself† and â€Å"perfect return.† In the last stanza, Whitman’s use of anaphora becomes rather evident as he use the words â€Å"and that† to begin every four line in the last stanza. In those instances, the poet uses such repetitions to demonstrate the speaker’s justification of his claims, opinions and understanding. A deep analysis using the anaphora approach the poet has used reveals that the speaker feels that the difference between lies and truths is the societal acceptability. He introduces what may be seen as cultural relativity, which defies the concept of universal ethics. Truths, he offers, are the only perfect returns. The speaker also suggests that lies can be perfect returns. That way, he implies that there is no difference between lies and truth as along as every lie is accepted as a form of truth. In terms of rhythm, the poem begins with short lines in the first stanza. The short lines progressively grow into long lines as the rhyme scheme disappears and resurfaces sparsely in subsequent stanzas. The second, third and

Monet and his painting Water Lilies Essay Example | Topics and Well Written Essays - 1750 words

Monet and his painting Water Lilies - Essay Example This essay tells us about the painting, â€Å"Water Lilies,† by Claude Monet, a great masterpiece, which carries several elements of expression to the spectator. More important, this particular painting uses different techniques and ideologies to make a statement within the society and the culture which Claude Monet was in. The different concepts which Monet used in this particular painting were a part of a series which was able to show a true reflection and impression of nature as well as the shifts which were occurring during Monet’s time. However, it is the aesthetics that Monet uses in this piece that allows it to become a masterpiece and which has allowed it to stand out from a variety of paintings for a longer time frame. The painting of â€Å"Water Lilies† is one which shows Claude Monet’s personal philosophies and which reflects the time frame. This particular painting was a part of a series of water lilies which were painted from 1906 to 1926. The others are placed in various museums throughout the world. The brush strokes that are used with this specific painting are thicker in texture and include wider and long strokes that create the reflection of the leaves, water and the look of the lilies. This is combined with the shading which is created through the use of the oil paints, specifically which can be seen in the layers of the piece. The shading of the painting is not from light and dark, but instead comes from a darker and lighter mixture with each of the colors used. Content The content that is used by Monet is of the water lilies that are by a specific water body. The piece works as an Impressionist piece, which was used commonly by Monet as one which was defined by a glance or look at a specific scene at a given time. The impression which was left with the main look was what was painted, as opposed to manipulating or changing the textures that were with the piece of work. The impression is important to note because i t defines elements that are not a part of the main expressions which an artist is trying to convey. Instead, the expression and message is sent through the natural scenery and the moment which is caught in the painting. It is this natural setting that is able to capture specific characteristics and relay a given message to the audience (Werner, 3). The Impressionism in this piece comes from looking at the water lilies and seeing the reflection and movement of the water. When looking at this piece, it can be seen that the impression was left with the water lilies, which stayed still in the water and which are seen by the layers of paint and color. The brush strokes of the water lilies are smaller and move upward, which creates a sense of stillness with the subject. The reflection of the leaves are seen with several layers of shading and with long brush strokes, which makes the eye move from one end of the canvas to the other. The portrayal of the water moves in the same way, which ma kes the water look like it is swaying or moving forward. Even though the water lilies are only on the right hand corner and left hand bottom corner, the changing brush strokes cause the eye to see the lilies as constant and not moving, despite the changing reflections and movement of the water. The content then leaves an impression on the natural elements and the characteristics, which show the lilies as a constant in the continuous changes of the water. Iconography The icons which are presented from the water lilies become important with this picture as well as the other subjects of water lilies which

Proposing a Solution Essay Example | Topics and Well Written Essays - 750 words - 1

Proposing a Solution - Essay Example In this regard, as a resident of Los Angeles, California, the problem that has besieged commuters in this area is the consistent and persistent traffic jams that cause delays in arriving at scheduled destination in time. The essay hereby aims to achieve the following objectives: to define the problem; to find a solution; to defend one’s solution by testing it; and to offer reasons for adopting the proposal in detail. Definition of the Problem Traffic jams in Los Angeles have been manifested to be a perennial head-ache for daily commuters. Local residents, visitors and daily commuters have observed that traffic congestion has been a problem for several years now. One contends that traffic congestion is actually not the problem; it is an effect of something that has not been appropriately addressed. If one were to closely analyze the situation, the real cause of the problem is the greater increase in the number of vehicles commuting the area during peak hours and the lesser amou nt of accessible roads. The number and space of accessible roads apparently become limited during peak hours and could not possible accommodate the excessively large amounts of vehicles plying the area. Alternative Courses of Action Seeing this as a problem of demand and supply, the alternative courses of action are as follows: to address the demand aspect through implementing reforms and policies concerning road or freeway use (through increasing the tolls; parking fees; and penalties for violating traffic rules); and to encourage commuters to share riding in vehicles. Likewise, the local traffic agency could apply number coding schemes to lessen vehicles commuting during peak hours. In addition, to address the supply side, the possibilities of building more roads or alternate routes could be examined. Addressing the demand side means lessening the number of vehicles plying the freeway, especially during peak hours. As suggested, LA traffic enforcers could examine the possibilities of implementing increased prices for tolls, parking fees and penalties for traffic violations; encourage commuters to share riding in vehicles and even implementing a coding scheme where vehicles with plate numbers ending in certain numbers would not ply the freeway once a week. The advantage of this option is that lesser number of vehicles would mean lesser congestion. The disadvantage of this is that commuters could be enraged by limiting or restricting the use of their vehicles. The second alternative, addressing the supply side is to build more roads or alternate routes. The advantage of this option is that more roads would give vehicles greater spaces to travel. The disadvantages are: funds for construction and the space to accommodate more roads. Recommended Course of Action After evaluating the options, one would propose focusing on the demand side through instituting higher prices for tolls, parking fees and penalties for traffic violations to demotivate commuters in using vehicles and to be encouraged to share riding vehicles with others who go the same route. Likewise, applying the number coding scheme is another viable solution to limit the authorized vehicles plying the freeway. By increasing pricing policies, the city would generate more revenues and would enable the most efficient use of roads. As for the supply side, building more

Is resurrection a more plausible view of the afterlife than Essay

Is resurrection a more plausible view of the afterlife than reincarnation Why or why not - Essay Example and Vaughn, p. 305). In my opinion, resurrection is a more plausible way of afterlife because it does not contain internal contradictions in its system. Although the advocates of reincarnation promote moral behavior, they primarily rely on different practices such as meditation rather than making morality the integral part of one’s behavior. Moreover, it seems that people are encouraged on behaving morally in order to be able to enjoy reincarnation in the future. Thus, their motivation is primarily utilitarian that contradicts the fundamental religion principles. The traditional Christian worldview and the idea of resurrection do not contain such contradictions. This position also stresses that resurrection may occur only in relation to human body. It seems correct and logical as all human beings have reason and can act rationally selecting the most appropriate means for attaining their ends. In contrast, animals and plants do not have reason and cannot objectively analyze the external environment. Therefore, the system of reincarnation presupposes the movement to lower stages of development (from humans to animals, plants, e tc.), and it cannot be considered being natural or logical. Thus, the idea of resurrection is a plausible religious option while reincarnation is an element of mysticism that neglects the main aspects of

Walmart internal analysis Essay Example | Topics and Well Written Essays - 750 words

Walmart internal analysis - Essay Example Different locations usually have different laws that govern labor issues. That implies that there are some regions that will employ lower wage rates as compared to other regions. That is beneficial to Wal-Mart because the profit margin of the company will increase. There are some regions that also have cheaper raw materials. That means that the cost of sales would reduce, and that will add on the profitability of the company. Wal-Mart Company also has a number of intangible assets that give a competitive advantage to the business. The company has a reputation that is associated with products that are of high quality. The good reputation will add on the goodwill of the company and that would be advantageous in the running of the company operations. Quality products will lead to the emergence of brand royals. Brand royals will always prefer the products that are sold by Wal-Mart and that usually adds on the profitability of the company. Wal-Mart has a management team that carries out its responsibilities in a manner that is useful in selling out the name of the company. The management team usually equips the company with the ability to coordinate activities that are decentralized in many locations. That ability creates organizational value. Value chain is used to describe a way in which the activities of a business can transform inputs into outputs. A customer usually gets the value from low costs, differentiated products, and the customers accessing their services within the speculated time period. Wal-Mart has the ability to meet the needs of the customers quickly and with convenience. The company has many stores in many locations and that has made it possible for customers to access the products sold by the company with ease. The accessibility of the company products by the customers of the company is strength and that can be used as a competitive advantage over the competitors to the company

Is resurrection a more plausible view of the afterlife than Essay

Is resurrection a more plausible view of the afterlife than reincarnation Why or why not - Essay Example and Vaughn, p. 305). In my opinion, resurrection is a more plausible way of afterlife because it does not contain internal contradictions in its system. Although the advocates of reincarnation promote moral behavior, they primarily rely on different practices such as meditation rather than making morality the integral part of one’s behavior. Moreover, it seems that people are encouraged on behaving morally in order to be able to enjoy reincarnation in the future. Thus, their motivation is primarily utilitarian that contradicts the fundamental religion principles. The traditional Christian worldview and the idea of resurrection do not contain such contradictions. This position also stresses that resurrection may occur only in relation to human body. It seems correct and logical as all human beings have reason and can act rationally selecting the most appropriate means for attaining their ends. In contrast, animals and plants do not have reason and cannot objectively analyze the external environment. Therefore, the system of reincarnation presupposes the movement to lower stages of development (from humans to animals, plants, e tc.), and it cannot be considered being natural or logical. Thus, the idea of resurrection is a plausible religious option while reincarnation is an element of mysticism that neglects the main aspects of

Accounting for Costa Company Essay Example | Topics and Well Written Essays - 500 words

Accounting for Costa Company - Essay Example expenses 4,500 Property taxes 6,500 Rent 22,000 Net Income 84,100 1. There are two errors indicated related to inventory and sales of Costa Company. These errors will have profound impact on the company’s financial position as reported in the balance sheet of the company and also in the comprehensive income statement. Errors, omission, and mistakes can mislead users of the financial information about the reality of the business and its financial situation (Weygandt, Kimmel, & Kieso, 2010). Incorrect reporting of closing inventory would not only overvalue company’s assets and hence the size of the company’s book. This would also lead to wrong reporting of cost of goods sold which will have direct impact on the net income generated by the company and also the amount available to be distributed to shareholders. Missing out a revenue transaction will have a negative effect on the net income of the company because costs related to it are already included in costs of g oods sold by the company. This underreporting of net income would in turn affect the equity side of the balance sheet. 2. The income statement of Costa Company after adjustments to two errors reported in the case has generated a net income of $84,100 at the year end. This indicates that the company’s business operations are actually generating enough revenue that is able to cover costs of goods sold and operating expenses and taxes related to the business.

The childrens hospital impatient pharmacy Essay Example for Free

The childrens hospital impatient pharmacy Essay My next site visit was in the childrens hospital impatient pharmacy . It was so exciting for me since it was my first hospital visit . It was so exciting to experience a different type of pharmacy practice since I am considering that my future job be at a hospital pharmacy. I showed more interest here compared to the other practices that I have attended. I started my first visit to the site on the 13th which is a Thursday. The first day, I was taken by my GPS to a totally different address. Lucky for me that I exited the school a little sooner than usual so I had enough time to look for the hospital. It was not fun looking for the right way to the hospital fro m my lost location especially that I am not a good driver under stress. To put the story, I got to my site visi on time. Thank God! It was totally new work, yes—I mean the hospital . Wow! All the doors to the pharmacy needs a special pass code. After I entered the pharmacy, I introduced myself with the preceptor who was not the same person that was introduced to me from the school. She explained how the whole fully automated pharmacy system functions. I should admit that I did not understand half of the things she said. It was like I was in a totally new world. A world that is half free of human help—distributing medication was through the help of an automated machine. My preceptor introduced me with the staff in the pharmacy. It was such a big pharmacy that was combined with parental and compounding pharmacy which provided the need of the hospital for any medication . Karen, my preceptor showed me the actual work around the pharmacy. She explained to me the system of drug delivery around the hospital. For each section of the hospital, a machine for dispensing drugs is mounted. It is equipped with a computer that is accessible for all hospital personnel. The pharmacist would enter the prescription on the computer system and the nurse would get the medication directly from the machine. This machine, the Medline also allow the nurse to return the medication if necessary. These machine are being refilled by the technicians 2 times every 24 hours. The pharmacy also designed a delivery tube that could deliver the prescription to and from any place in hospital. The delivery system is fast, free and accurate. After my brief introduction to the hospital and the medication delivery system, my preceptor assigned me to look for the expired medicines from the stock. It was much more medication than what the other pharmacies have on their shelves. I basically spent the rest of my first visit and second visit identifying the expired medication. It allowed me to see the individual medication through my own eyes and it helped me learn faster. On my third day, I was introduce to the out patient pharmacy of the hospital. It runs basically the same way as any other retail pharmacy that provided the out patient with their medication. It was so interesting for me to try different types of pharmacy experience. I always pictured myself with a pharmacy where the technicians count the pills and the pharmacists that check them. But now, I could see a whole new feature. A feature that is faster and a lot more accurate in dispensing medication. The best system that I experienced in this hospital would be the feature of the pharmacy . Looking at the whole system one more time, this system could be convenient for city .The automated dispensing machine replaces the retail stores.

Accor The Fast Growing Hotel And Tourism Marketing Essay

Accor The Fast Growing Hotel And Tourism Marketing Essay Currenly Accor has hotel and service related business in nearly 90 countries with 4100 hotels where more than 500000 rooms has been built where customers being offered hotel stays to the specific needs of each business and leisure customer. ACCOR worldwid Hotel activities 4127 hotels and thalaso sites Sofitel-121 hotels Pullman- 46 hotels Novotel-395 hotels Mercue-699 hotels ibis-861 hotels All seasons-75 hotels Etap Hotel- 403 hotels Formula1- 351 hotels Motel6-1001 hotels studio6-59 hotels Hotel without brand-45 hotels Thalasa sea and Spa-16 centre Services for our companies and public institutions As a worlds best service provider ACCOR has been providing several flagship product, Ticket restaurant, Accor service designs, develops and manages services for more than 490000 corporate clients and public institutions. At least 33 million users and 1.2 million affiliated service providers of 40 countries are benifited by the ACCOR. Part-1 of the Assignment Basis of competitive advantages ACCOR has started its business with the opening of the first Novotel in Lille in 1967. Since their opening a pioneering spirit of conquest has driven ACCOR to achieve its goal. It is a great success for the ACCOR that they made this spirit of conquest shaped into groups culture. And this culture shaped by a constant concern for people and commitment to the highest performance standard. For more than 40 years, across all brands and regions, Accors five core values of innovation, a spirit of conquest, performance, trust and respect have been shared and expressed every day by its 150,000 employees. Managers leverage these values to provide support for team members as part of the Groups ongoing transformation and development. Innovation is trademark The spirit of conquest is growth engine Performance is the key to continued success Respect is basis of all relationships Strategic choice of ACCOR ACCOR business strategies are being reviwed and amended constantly according to customer demand and other circumstances such as govt policy, political stability etc. Bowmans Strategy Clock- (Referece analysis- www.scribd.com, title- Bowmans stretagic clock, making sense of eight competitive positions) IN new open markets, customers purchasing thier products from many number of companies, and customers have a tremendous amount of choice. So, its accor duty to find the competitive edge and meet customer needs to get competitive advantage over the rival competetors. ACCOR has made their business stretagy to diferenciate themselve from the others. ACCOR aims to fulfill customers demands according to customers need by perceiving added value. ACCOR value innovation hotel: Reference: www.maaw.info (Title- curve value, management and accounting web) Accors Formule 1 Hotels are based on a new concept where standard hotel features are eliminated (e.g., restaurants, lounges and receptionists except for peak check-in and check-out times). They use automated tellers instead of receptionist for customers to check-in and check-out. Their rooms are small and include a bed and only the bare necessities. The rooms are modular blocks that are economical to build and provide good sound insulation. This new concept cut the average cost of building a room by 50% and staff costs dropped from 25-35% of sales to 20-23%. The company captured a large percentage of the budget hotel business and expanded the market to people that would not otherwise have stayed in a hotel. The most successful companies were those that used value innovation in all the platforms where innovation can take place including product, service and delivery. Compaqs innovations in the computer server industry are used to illustrate the idea. To avoid what Kim and Mauborgne refer to as the trap of competing, Compaq focused on creating customer value, rather than what their competitors were doing. In 2006 ACCOR has launched a complete transformation of its strategic vision, redifing its borders and introducing new business models in both core business- hotels and services. With fewer owned hotels and a broad portfolio of complementary, attractive brands, Accor Hospitality has established itself as a provider of high value-added services and set ambitious development objectives for 2011. Accor Services is stepping up the technological shift that will reassert its global leadership in prepaid services. Despite the sudden, sharp slowdown in the world economy in 2008 and 2009, Accor is leveraging its new strategic vision to drive continued growth, expansion and innovation in both its businesses, backed by the dedication and professionalism of its employees. The six foundations of Accors strategy stepping up the transformation process a growth and innovation dynamic powerful, complementary, recognized brands unique skills to support the brands people, the companys most important asset growth that creates opportunities for everyone Stepping up the transformation process Reference- www.accor.com Intensifying the hotel property strategy In 2006 ACCOR has lauched a real estate strategy based on adepting hotel ownership structure on a case by case basis. Each hotels region, profitibility and market segment are taken into consederation under this strategy. 56% of hotels are now operated under management contracts, franchise agreements or variable-rent leases. Proactive response to structural changes in society- ACCOR hotels and services are able to anticipate and integrate new economic and social developments, creating an increasingly varied portfolio of paperless products and services. ACCOR strategy is to negotiate technological shift proactively delivered delivered via smart cards, the internet or the mobile phones. Powerful, Complementary, Recognized Brands: ACCOR has several types of hotels such as value innovation hotels with some key facilities Formule1 to five star Sofitel. They are being built new brands such as Pullman in the upscale market and all seasons in the non standardised economic segment. the repositioning of Sofitel in the luxury segment,. Unique Skills To Support The Brands: ACCOR strategy has been made on the basis of innovation and performance. Accor has developed experties and skills with professional innovative approach for the last 40 years. ACCOR innovative team is capable to deliver real value-added in hotel development, innovation and design, construction maintainance, management and finance, purchasing, training and Human resources, technological support, marketing and distribution. ACCOR has created a unique system with interconnection among the above mentioned unites. People, the companys most important asset: ACCOR Corporate culture has made a strong bridge among the team members in respect of their difference in their ages, cultural positions within the organization. Accor has always give attention to its employees with the help of hands on management style and a commitment to skills enhencement, training, recognition and job mobility. Growth That Creates Opportunities For Everyone: ACCOR is a fast growing hotel and service based company. Every year thousands of rooms is being made as part of their business expansion. So, hundrades of people are getting chance to work in ACCOR. ACCOR has been working for the local people to develop their skills as part of their social activities. Part-2 of the assignment Management Green Issues: ACCOR hotel group has topped the first Tomorrows Value Rating of Worlds ten largest hotel groups. The value rating assessment has been carried out by Two Tomorrows, the leading sustainability consultancy. According to the research ACCOR has designed a comprehensive approach to managing team who is facing sustainability challenges with highly professional and efficiency. http://www.twotomorrows.com/ Two Tomorrows, the leading sustainability consultant said the new rating targets to increase debate activities on sustainable business, not only that it aims to identify and reward best practices and spur health competition among the largest global important companies. The Tomorrows Value Rating results in the following hotel ranking- Rank1 Company Name 1 Accor Hotel Group 2 Intercontinental Hotels Group 3 Marriot 4 Global Hyatt 5 Choice 6 Carlson 7 Hilton 8 Wyndham 9 Starwood 10 Best Western Thomas Krick, Global Programme Manager of the Tomorrows Value Rating said Accor has explored some commendable solution to sustainability challanges. Their piloting innovative energy saving technologies and building, and working with communities to maximise local procurement, thereby ensuring that local benefits from its present. So, it has already recognised that Accor is getting huge competitive advantages from its environmental friendly activities. Managing green issues- Accor activities Though most of the big hotel groups have noted the environmental issues. But management approaches are very immature. Climate change, employment practices, community welfare, wast and sustainable buildings are the most recognise issues which has been taken into consideration by the Accor hotel groups. Though others hotel groups announced the same measures but the evidence of diligent management of the issues is really scarce. Accor activities to manage green issues has been explained below- Local development (www.accor.com) Accor has been working in different developing countries in order to fight poverty. Nearly 75% people around the world living below the poverty line those are depend on agricultural income. Accor strategy is capitalising on its purchasing volume, Accor supports local agricultural business and fair trade. Accor contributes locally to jobs and training. Achievements Through a partnership with the NGO PlaNet Finance in Morocco, Accor ensures a professional training for 100 disadvantaged youths and supports argan oil cooperatives.   Through a partnership with the NGO Agrisud , the Sofitel Royal Angkor in Cambodia has been buying its food products since 2004 from small local producers, while they receive training to develop their expertise and diversify their crops.   The F1, Etap Hotel, Ibis and Mercure and Sofitel hotels are offering fair trade products to their guests in more than 17 countries   mainly coffee, tea and chocolate. Fight against epidemics (www.accor.com) Accor has set up a project in all of its hotel to increase awarness and prevention effors to limit the spread of AIDS. According to accor.com there are 33 million people living with HIV virus and 90% of them are unaware of that. A number of training and awarness programmes has been conducted by the Accor hotel authority to increase awarness among the both staff and guests about epidemic of AIDS and meleria. Accor is actively trying to increase awarness about the meleria problem in Africa with the holp of their 13500 staffs. Demographic evolution, climate change and travel increase make it easier for new diseases to appear and spread. Thus, the Accor group decided to significantly bolster its involvement in the prevention of all emerging diseases. Food www.accor.com Accor is mobilising its restaurants to promote good habits among the public. Because chronic deseases such as cancer, diabetes, etc are the main resons of death in the world. Accor is working with nutritionist to comply all ballanced diet on their food menue. ECO priorities ECO Action: United Kingdom: The Etap Hotel Birmingham has been recovering rain water since 2006, which saves 780m3 of water every year. (78k) Energy www.accor.com Several measures has been taken by the ACCOR to reduce enery consumptions which put them as a eco friendly hotels group. Their action has given them huge competive advantage on rival hotels groups such as intercontinental Hotel Group. According to ACCOR hotels web site 100% of the ACCOR owned hotel are equiped with energy-efficient lamps before 2009. 80% of the subsidiary hotels are equiped at the same time. Solar panels has been installed over the entire network in 200 ACCOR hotels before 2009. According to hotel environment charter, 19 energy optimizing measures has been recomanded to implement in each hotel facility such as use of energy-efficient refrigeritors, optimized outside lighting, solar panels to heat swiming pools and more. On the other hand rival Intercontinental Hotel Group says their owned/managed hotels set thir aim to reduce energy use by up to 10% in 2009. They said over the next three years (2010-2012) Intercontinental Hotel Group will save energy 6% to 10%. on a per available room night basis. So, ACCOR measures to reduce energy consumptions clearly give them a competitive advantages over the Intercontinental Hotel Group. Water Use: Water consumption per region (m3) 2008 Americas m3 2008 281.6 EMEA m3 2008 59.7 Asia Pacific m3 2008 2.1 (source- www.ichplc.com, Title- Water consumption) ACCOR hotel group works every day with the help of thier extensive hotel network to find sustainable formula to manage their water use. The goal is to use through innovative reutilization technologies. Evry year millions of people fall in sick due to drink untreated water in the developing countries such as Bangladesh, vietnam. ACCOR is working to ensure complience with rigorous sanitary standards in its hotels. ACCOR claimed their owned hotels consume 10% less water per room rentaed than in 2006. 100% of owned hotels and 87% of subsidiary hotels has been equiped according to flow regulators. Waste (Source- accor.com) Accor gives priority to products that use less packaging and are less toxic for the environment at the end of their life cycle. ACCOR has been using different process in its facilities to remove more waste and increase the recycling segments. Only 10% of waste products are recycled in the world. ACCOR has set their target to recycle 70 percent paper, cardboard and glass. 95% of the owned ACCOR hotels aims to recycle their batteries and compact fluorescent ligh bulbs/tubes by 2010.   Our approach to waste management is based on the 3Rs: reduce, re-use and recycle.   Waste reduction has the most economic and environmental benefits (e.g. reduction in Greenhouse Gas emissions) followed by re-use, recycling/composting and energy recovery. Biodiversity 1 out of every 4 mammals, 1 out of every 5 fish, and 1 out of every 8 plants are in danger of extinction The beauty of a natural site typically attracts visitors, to the point that tourist hotels are often located in fragile ecosystems. Accor is therefore committed to the preservation of the natural environment by regularly mobilizing its staff. Groupwide programme This section presents all the areas in which accor is acting to improve its impact on the environment and on society: Construction Construction of buildings are blames for 40% if energy consumption and 40% of the worlds CO2 emissions. Main items are heating, lighting and water. Accor will complete to open its 1800 new hotels under their news ecofriendly construction rules. Ecodesign Packaging item creats hundrads of thousands tones of wast in the world every day. Though there is signicant chance to reduce the volume of waste it is not been taken seriously by the big companies who are responsible for this wast related problem. Accor is in constact contact with their suppliers to rethink products, reduce unnecessary quantities and giving priority to recycle materials. Purchasing Accor purchases approximately 3 billion euros in products each year. Present in 90 countries, Accor has significant leverage for change through its purchasing. The Group thus wishes to verify that its suppliers respect its environmental and social commitment. Accor is supplied by over 2800 suppliers around the world. ACCOR strategies to get into new market has been analysed on address six key issues-choice of products, choice of strategic markets, mode of entry, transplanting the corporate DNA, winning the local battle, and speed of global expansion. These six issues helps ACCOR go about building global presence in a systematic manner. Part-3 of the assignment Direction for growth Part-4 of the assignment Recommendation- Guest involvement in Green concept- It can be a good idea to involve ACCOR guest to their green concept. I believe it will help ACCOR hotels to make them a sustainable hotel group in the world. It is my suggestion to chose all old ages guests to invite them to plant tree on the ACCOR hotel premises with hotel and customer partnership basis. The concept can be like a old age customer will be invited to plant a tree that tree will be looked after by the company. But the customer of his/ her next of keen will get of 10% of its partnership. A picture of their tree plantation will be displayed in museum style room. Every year the guest will keep in touch and the progress of the tree will be informed. Every year their family will be invited to an event based on their forestation partnership project. I believe after 15-20 years this project can bring huge revenue for the company. If the customer die their next of keen will be more emossional. I hope their family members will come very often to see that nature friendly activities. I made this elaborately which is very difficult to explain in few words. Justification of the recommendation: Strategic objectives of the recomandation- Selecting third world countries for mid range hotel- Usually there are two types of hotels are being built in third world countries especially in Bangladesh, Vietnam, Sri Lanka and others developing countries. An example can be cited on Bangladesh to justify my recommendation.

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NAME: Angela Ferreira †¨ STUDENT NUMBER: 543939†¨ COURSE: FVPA†¨ ASSIGNMENT: Assignment one Stuart Hall: the work of representation†¨ DUE DATE: 12 March TUTOR NAME: Amanda Mullins Plagiarism declaration†¨ I know that plagiarism is wrong. Plagiarism is to use another’s work and to pretend that it is one’s own.†¨ I have used the author date convention for citation and referencing. Each significant contribution to and quotation in this essay from the work or works of other people has been acknowledged through citation and reference.†¨ This essay is my own work.†¨ I have not submitted this work, or a substantial portion thereof, for assessment previously.†¨ I have not allowed and will not allow anyone to copy my work with the intention of passing it off as his or her own work.†¨ I have done the word processing and formatting of this assignment myself. I understand that the correct formatting is part of the mark for this assignment and that it is therefore wrong for another person to do it for me. —————Angela Ferreira—————————- Signature†¨Ã¢â‚¬ ¨12 March 2014 ———————————– Date Angela Ferreira Student number: 543939FVPA ASSIGNMENT 1 STUART HALL: THE WORK OF REPRESENTATION QUESTION 1 The approach that Saussure adopted to understanding representation as a sign system is called ‘The Semiotic Approach’ or ‘Semiotics’ (HALL 1997: pg 31) Question 2 The sign The sign can take different forms such as: sounds, images, objects and so on. However, signs only really become signs when we invest meaning into them (HALL 1997: pg34). The sign consists of multiple attribute... ...the keys’, in simple- history is recorded by the victorious and those on top will filter, give access to and withhold information of their choosing.  Reference list 1) Biko, S, 1988. Some African Culture Concepts. In P.H. Cotzee et al (eds) Philosophy From Africa. London: International Thompsen publishing 2) Fritz, F. 1937. Die Judenfrage im Unterricht. Nà ¼rnberg: Der Stà ¼rmer-Abteilung Buchverlag 3) Hall, S. (ed). 1997. Representation: Cultural Representations and Signifying practises. London: Thousand Oaks; New Delhi: Sage publications in association with Open University. 4)McLuhan , M. 1964. Understanding Media. McGraw-Hill: Canada 5) Peter Gabriel, Biko, 1980. real world music Ltd, EMI music publishing. Courtesy of PeterGabriel.com 6) The Concise Oxford Dictionary of current English, 1990. 8th edition. Walton street, New York, Oxford.

The Assassination of Archduke Franz Ferdinand :: assassination, Archduke Franz Ferdinand, war

After the following events, all the countries were ready for war, they expected it. Things were brewing from all 6 countries (Britain, Italy, France, Germany, Austria-Hungary and Russia). The two alliances- Triple Entente (Britain, France and Russia, formed in 1907) and the Triple Alliance (Austria-Hungary, Italy and Germany, formed in 1882)-just needed a spark to ignite the war. This spark that possibly became the most likely cause of the start of war was the assassination of Archduke Franz Ferdinand, heir to the Austro-Hungarian throne. He was hated by the Bosnian people, because he made it clear that when he became emperor, things would change for his countries benefit and also because of the Balkan Crisis (when Austria Hungary gained control of Bosnia Herzegovina in 1908). Of course everyone was nationalist in those days. Everyone believed that their country was the best, the richest and the most powerful. They believed that they had the biggest empire and each person patriot to one’s country. Obviously did not like being ruled by another country especially a country that’s in the triple alliance. But many small countries did fear Austria-Hungary, because of one man who was powerful and rich. On 28th June 1914, Franz Ferdinand and his pregnant wife (Sophia)-were killed by a Serb nationalist, Gavrilo Princip, while on formal visit to Sarajevo (capital of Bosnia/Herzegovina). He and his wife were there to inspect the Austro-Hungarian troops. A Serbian terrorist group (named the Black Hand) had heard about the news of the Archduke’s visit and had planned several attacks to end his life. All seven young men of the group were specially trained in marksmanship and bomb throwing. Each was stationed along the route that the Archduke’s car would go. The first two terrorists were unable to throw there bombs because the street was too crowded, and the car was traveling quite fast. The third terrorist threw a grenade which exploded on the car after the Archduke’s. Although the archduke and his wife were unhurt, some of his attendants were injured and had to be taken to hospital. The Archduke insisted on visiting them at the hospital. But on the way there, the driver took a wrong turn and had to reverse. Gavrilo decided to take this chance and fired two bullets through the window. The first hit the pregnant Sophia in the stomach, which she died almost instantly.

Reaction Paper on African Short Stories

Reaction Paper 3: South Africa is one on the most controversial countries in the world. It is located in the southern part, at the bottom of the continent of Africa as its name indicates. The country is known to shelter a diversity of languages and cultures. The country went through many violent events opposing the white minority dominating over all other races. Fortunately, a man named Nelson Mandela will change the course of history and impact Africa and the world in a great way.The role of this paper will be to reflect on the socio cultural and economic conditions of folks in South Africa by establishing the thread they all seem to have in common, to elaborate on the context that makes these conditions possible and in the end, we will try to suggest some solutions to these problems. In our study of the South Africans folks, we will use three important stories related to South Africa. These stories can be found in the book African Short Stories, edited by Chinua Achebe. Chinua Ache be is regarded as one of the most influential writers in African literature and all over the world.His trilogy of books about Nigeria and Africa are read all over the world and translated in many languages. He put together a number of stories related to Africa in a little book. These stories for the most part are talking about issues in life and particularly in Africa. The stories that we will use here are therefore related to South Africa. Theses stories are the bridegroom written by Nadine Gordimer, the coffee cart girl written by Ezekiel Mphalele and reflections in a cell put together by Mafika Gwala. All these stories are all reflecting one common thing, the conditions of life of black people in South Africa.The stories generally reflect the effects that apartheid had on the population of South Africa. It is important to clarify what the word apartheid refers to. Apartheid was a system in which racial segregation was the cornerstone and was encouraged and established by the nati onal government. It is important to note that a minority of white people formed the government and that the people that were racially segregated were people of other â€Å"color†, especially the Africans. In the stories presented in the book and on which we are reflecting, you can clearly see that black men and women are struggling.The neighborhood in which they live are extremely poor, the way they speak English is alarming, and the most important part is that the authors always made sure to display the apparent domination of the white people over the black people. Apartheid was the result of colonization. The minority constituted by white people had control over everything and was abusing that power to serve and maintain its selfish interest. As a result, all other racial groups were forced to live to serve the master, going through unimaginable suffering and pain.Apartheid was based on four main ideas: firstly, the population was structured in different groups according to their color. Secondly, only the white race was regarded as the civilized race. Thirdly, white interests should prevent before anybody’s interest. Finally, the white people formed a single nation along with the Afrikaans, formula that made them the largest racial group in the country. Apartheid was maintained by a series of repressive laws that were only made possible by the population Registration Act of 1950. That Registration was considered as the bible of apartheid.IT contained a classification of every person and based on that classification, the best interests of the â€Å"dominating minority† could be best served. People from African decent had their citizenship removed and all kinds of atrocities were committed. The white minority made sure that black people stayed non-educated because they knew that education was the road to emancipation. Luckily, one of the most popular world’s leaders, Nelson Mandela, succeeded in restoring black people rights just li ke Martin Luther king did with the black population here in the United States.Nelson Mandela, just like Martin Luther King applied a policy of non-violence to bring the apartheid system down. Some possible solutions to racial problems could be the adoption of non-violence doctrine like Gandhi and also education. Education can even be considered as the most important factor because leaders need to have an open spirit to be able to direct the masses. Another solution could be the use of religion to strengthen the mind. Religion can be essential and has always been essential in the black community. It brings peace of mind and strength in the war for justice and equality.