Evaluating Website's Essay Example | Topics and Well Written Essays - 500 words

Evaluating Website's - Essay Example Even before this, though, they should realize that the information they are getting is only as good as the source providing it. By developing a strong sense of what comprises a credible website from those that are less credible; one can base important decisions such as which career path to follow on reasonably reliable information given through a strong website. There are a number of ways in which a website can establish its credulity, reassuring users that the information they provide is trustworthy. A three-year study conducted by Stanford University resulted in the development of 10 guidelines to use when evaluating websites (Fogg, 2002). The first guideline is to check to see if the information offered is backed up with third party sources and whether those sources are accessible. If they are, another guideline is to look at those sources to see if they, too, have some degree of credibility whether they are other websites or individual ‘experts’ in their fields. A website with ‘in-house’ experts should make this expertise known. If the website is offered by a reputable organization, with a real physical address and contact information, this also points to a more reliable source (Fogg, 2002). The organization should be easy to reach if the user has questions and the site should be easy to use rather than attempt ing to dazzle with confusing effects. The content of the site should be updated often, be relatively free of annoying promotional material and be free of spelling or other small errors. The Riley Guide meets much of these criteria. It establishes its credibility by claiming to have been in the business since 1994 and it provides information about the site author, Margaret Dikel. It also features a number of testimonials from businesses and competitors verifying its accuracy and usability. The site is comprised almost entirely of links that provide access to

Speec - Should We Keep Animals in Captivity Essay Example for Free

Speec Should We Keep Animals in Captivity Essay Introduction Do you know that there are approximately a hundred million wild animals, and about twenty thousand species that die every year? Wild animals are in great danger from nature, diseases and worsening environment. The extinction of animals has become a critical problem leading us to think whether or not we should keep animals in captivity. Body – Danger In recent 50 years, nearly two thirds of the world’s forest has been cut down for human industry and agriculture so that a variety of wild animals find it harder to survive as usual. On average, in every 6 square kilometres of the forest, there are over 750 species of trees, 400 species of birds, 150 species of butterflies, 60 species of amphibians, and thousands of species of other plants. But with the disappearance of forests, more wild animals are deprived of shelters and food and die in large numbers. Next imagine that you travel to Africa with the hope to see wild animals, such as rhinos, giraffes, elephants and chimpanzees, only to find nothing but the samples displayed in the museum. Underneath the display, there is the sign saying† Rhinos, the world-famous animals, existed from 500 B.C to 2014 A.D., Cause of death: Human poaching†. Looking at the animal, shouldn’t we feel guilty for human indifference to animals and heavy massacre before? Poaching is the first reason that causes the extinction of wild animals. It’s increased at the rate of 3000 per cent over the past years. Especially, the demands for rhino horns in Africa has rocketed, because it is now valued the same as gold! Other animals like panther, Chimpanzees and Africa elephants are also the victims of human poaching. Another reason to cause animal extinction is the climate change. The earth getting warmer rapidly, the animals that suit cool climates are forced to move and finally lose their habituates for the amazing development of industry and great increase of green-house gases. Body Advantages Having realized the sharp reduction of wild species, some countries have set up many animals reserves to protect the rare animals. Around the world by means of captive propagation, humans have promoted the birth of 135 gorillas, 33 black rhino, and 123 leopards, some of which are restored to their habitual environment. Though captive propagation and reintroduction seem to work effectively and contribute to insurance against sudden or catastrophic losses of animals in the wild, I don’t regard them as the major ways to save animals. Body Disadvantages One of the main problems with captive propagation and reintroduction is the high cost. Capture from the wild, food, veterinary care all contribute significantly to the huge cost. Though some think this problem can be solved by fundraising. The other problem is that captive endangered animals may fail to practice their genetic traits. Animals raised in unnatural conditions where they no longer need to hunt for food, and find shelter themselves would gradually weaken their natural instincts. For example, the animals fed from birth may never learn gathering or prey-hunting skills from their parents as they would in the wild. Generation after generation, will they reduce to home pets? Conclusion It is a painful fact that there will be no more wild animals left on the planet if the climate continues to warm up, or if humans continue poaching them. In such cases, I can’t deny that captive propagation and reintroduction are effective ways to save and increase the number of endangered species. However, the animals fed and bred in artificial conditions will inevitably lose their instincts and vigour they owned in the wildness. Therefore instead of focusing on how to keep animals in captivity, we should try our best to prevent globe warming up and stop poaching with severe punishment, providing a better living condition for those innocent wild animals. Do you agree with my ideas? Or do you have better ways to settle the problem?

An Alliance in Distress Essay -- Foreign Policy

It is almost too hard to fathom that only 70 years ago the United States possessed such strong feelings of hatred and fear towards Japan in the wake of the devastating Pearl Harbor attacks. The federal government even went as far as to unjustly imprison 110,000 Japanese-Americans. Also, the Japanese felt much animosity and held an inhumane view of Americans following their surrender in WWII after two U.S. atomic bombs killed an estimated 240,000 people. However, from the midst of this painful and dark history has risen one of the most peaceful and powerful alliances of the twenty-first century. The United States rose to be a political superpower with the most technologically advanced military and largest economy in the world. Japan also rose to be a technological superpower with the second largest economy in the world, although it was recently surpassed by China in late 2010. The mutual growth of the two countries stemmed from the Treaty of Mutual Cooperation and Security (TMCS) betw een the United States and Japan that was signed on January 19,1960. The TMCS helped foster the mutual and prosperous trade between the two countries, while also setting forth an agreement of security assistance to one another in times of conflict. As a result of the treaty, the U.S. was allowed by Japan to place bases on various islands, but primarily on the island of Okinawa for strategic purposes and to aid in the defense of Japan. Over fifty years have passed since this agreement was made by the two nations and now an international debate has risen over complications with this arrangement to a magnitude so large that Japanese citizens now even question the merits of the overall U.S.-Japan alliance. The main question that now stands between the Japan... ...ates. Congress. House. Committee on Armed Services. Japan†¯: Recent Security Developments†¯: Committee on Armed Services, House of Representatives, One Hundred Eleventh Congress, Second Session, Hearing Held July 27, 2010. Washington: U.S. G.P.O.†¯:, 2010. Print. United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Asia, the Pacific, and the Global Environment. U.S.-Japan Relations [microform]†¯: Enduring Ties, Recent Developments†¯: Hearing Before the Subcommittee on Asia, the Pacific, and the Global Environment of the Committee on Foreign Affairs, House of Representatives, One Hundred Eleventh Congress, Second Session, March 17, 2010. Washington: U.S. G.P.O., 2010. Print. Sato, Ikenberry, G. John, and Yoichiro Inoguchi, Takashi. U.S.-Japan Security Alliance: Regional Multilateralism. Gordonsville, VA, USA: Palgrave Macmillan, 2011. Print.

Hephaistos: The Obscure Greek God :: Greek Mythology

Hephaistos: The Obscure Greek God Greeks are known for many things. We know them for their poetry, for their philosophy, their politics--and also we have come to know them for their childish, petty, lustful, little gods. These gods, vengeful in the extreme, have been a source of much literature. However, not all the gods have the same publicity agent, and have suffered in obscurity for much too long. One of these gods, one of the Twelve Olympians, has been obscure in the least. He is different in most ways from the other gods, and I am here to illuminate him further to you. His name? Hephaistos. This god will surprise you. He actually seems to have a crude sense of humor. He doesn’t seem to be vindictive, or very interested in the lives of mortals. He was simple, and he was ugly. It was as basic as that. Well, he has some interesting heritage, lets find out. Firstly, there is an interesting set of facts about the first moments of life for Hephaistos. One day, Zeus made Hera a bit jealous (as brothers and sisters in Kentucky can be) when Zeus was sleeping around with this and that female as various wild animals. Well, Hera was enraged so much, that she spontaneously conceived a child. I would LOVE to see something like that. She conceived and when Zeus noticed that Hera was pregnant, he was very angry himself. Moments later, she gave birth to Hephaistos. However, he was so very ugly and had a bad leg, that Hera tossed him to earth and disavowed his birth. It must be noted that there does seem to be a discrepancy. Some texts imply that Zeus tossed him to earth instead of Hera. He landed on the island of Lemnos (Seltman 99). That is why the people of Lemnos were his favorites and that was why he always headed there to relax and recuperate. Well, after being tossed into the ocean, Thetis picked him up and took care of him. Thetis is the same goddess who was mother of Achilles. Anyway, she took care of him, and he started making nice jewelry for her to wear. One day, she headed to court with the other gods, and all the women noticed the pretty baubles that were adorning Thetis. After they found out that it was long-lost Hephaistos, Hera went and asked him to come to Olympus.

Main Habitats Of The New Forest Environmental Sciences Essay

IntroductionThe New Forest is a palimpseste slate land which has been rewritten clip and clip once more it has therefore created a mosaic like construction of different home grounds. It was constituted as a royal runing land in Hampshire by William the Conqueror in the eleventh century. It is the largest staying country of enclosed heath, grazing land and wood in South England. The Crown still today owns most of the land of the New Forest. William the Conqueror enforced many Torahs on how the land was to be used by the local dwellers. Timess were difficult for the common people they were independently restricted in what they could works and graze on the land. In 1698 the people of the land gained commoning rights by the Crown. When the Commoning rights were given a tribunal was set in topographic point the Verderers tribunal and it had many functions to play within the New Forest ; to pull off and protect agricultural patterns, to continue its alone landscape, zoology and vegetation and to prolong it for the future coevalss. There are three chief rivers in the New Forest portion of the Hampshire basin which drain to the south the Avon, Lymington and the Beaulieu. All of which shape the land flower stalk. The geology besides plays a portion in the New forest which I will explicate in more depth subsequently. The New Forest covers 571 km2 with 118 km2 being heathland and grassland, 33 km2 wet heath and 84 km2 tree plantations planted in the 1700s. Many restrictions and regulations set by the Crown are still in topographic point today to pull off the land. The New Forest has been a site of involvement for a long clip and the wish to continue it. It has gone through many phases of categorization such as a SSSI, World Heritage, to eventually a National Park the highest degree of protection in 2005. It was awarded this position due to its alone home grounds and linked to this the zoology and vegetation. It has 75 % of Europe & A ; acirc ; ˆâ„ ¢s low prevarication quags ( bogs ) and 40 % of western Europe & A ; acirc ; ˆâ„ ¢s heathland in fact 50 % of the New Forest is woodland enclosures. Within the New Forest there is 46 works species which are international rare and many types of animate beings from lizards to the usual ponies, cervid, cowss and hogs. All of these factors shape the land in how it is managed and what they need to continue. During a recent field trip made by the Geography and Environmental Science pupils of the University of Greenwich, six chief home grounds were identified within the New Forest: Grassland/lawns, Heath, Woodland, Mires, Settlements/agricultural lands and a portion of the seashore. All of these home grounds are managed in some manner normally be an interested administration of the New Forest.Grassland and Forest LawnsAcidic Grasslan d in the New Forest is really common and is found along hill sides and at the patio. The key to this is through the geology of the land, the New Forest lies within the Hampshire Basin. Due to this most of the sedimentations of dirt have a sand like construction overlaid by acidic alimentary hapless dirt therefore any rainfall and foods are absorbed rapidly and lost through drainage, the land is really porous in these countries. The dominant workss of this home ground are thick Bracken gown, Bristle-bent grass and Heather. Forest Lawns in the New Forest frequently occur near a H2O beginning e.g. a watercourse. These countries are really level and merely cover a little sum of land inside the New Forest. Yet this home ground is the most utile for croping therefore of import for the 500 practicing common mans today. Deluging in the winter provides the dirts with the of import foods to maintain the flora healthy and to be able to turn back rapidly. The flora can to an extent become immune to croping from animate beings such as cowss, ponies and cervid so over graze can assist this home ground remain managed and be utile. Vegetation in this home ground includes Herbs and Grasses of a broad scope.ManagementThese home grounds are linked and both managed by the Forestry Commission. Bracken can turn rapidly and is really dominant over other species such as ling so every twelvemonth the Commission takes on controlled combustion of furze and ling. The foods from this combustion helps maintain the dirt healthy and therefore encourages growing on the acidic land. The Pteridium esculentum is harvested in the summer months to halt them smothering the workss beneath them when they wilt subsequently on in the twelvemonth. The Pteridium esculentum is so sold to local concerns in the country.HeathThe New Forest has the largest country of Heathland in Europe. The dry countries along the tops of the hills are dominated by Heather and Gorse the diverseness of these workss is low. It is peculiarly of import to reptilians and many types of birds. In fact the rare Smooth serpent is found in good Numberss due to the heathland in the New Forest is being protected. The rich Lichen communities a type of flora has a big diverseness and is of import to the invertebrates in this home ground. On low lying depressions and valley side that incline gently wet heath workss can be found. The land in these countries is more concentrated and workss such as the Purple-moor grass are widespread.https: //encrypted-tbn0.gs tatic.com/images? q=tbn: ANd9GcT-z-sYPl6IXiz6TF5G4n2EovbqJVElYOkLVROzdvYrdvycUg1IpQManagementThis home ground is managed by the Forestry Commission non merely does controlled combustion encourages the growing of flora it besides protects other home grounds from being endangered. Woodland enclosures sprout across this habitat portion of the mosaic form, yet if the heathland was left to go overgrown the hazard of wild fires would increase. Heathland flora is really dry and can catch fire easy and distribute. Many forest enclosures are really old dating back to the 1700 & A ; acirc ; ˆâ„ ¢s and they are a portion of some delicate ecosystems which are rare.ForestThe New wood has a few types of different forest home grounds largely determined by the trees either cone-bearing or deciduous or a mixture. Ancient grazing land forest is unenclosed countries where animate beings such as ponies, cowss and cervid can crop. The trees are allowed to turn, dice and disintegrate of course wit hout human intercession ; the dominant species are Oak and Beech both of which are deciduous trees. ) Beech is normally found in the desiccant countries where dirt is non rich in foods plenty for Oak and other species to turn. In wetter countries with poorer drainage Oaks are the dominant coinage with a mix of Beech, Ash, Yew and Birch. Yew is a cone-bearing tree significance this type of forest has a broad assortment of tree species.ManagementThe forest committee manages this home ground by cutting back holly when it becomes overgrown to halt it stamp downing other species.http: //sphotos-f.ak.fbcdn.net/hphotos-ak-ash4/421087_10151267495520681_2055721702_n.jpg On a recent field trip made by the Geography and Environmental Science pupils of the University of Greenwich it was observed that some forest countries are manmade due to the trees holding been planted in lines with even spacing. It was besides noticed that similar species were all planted in the same country and that there was non a random fluctuation of species that would otherwise occur in a natural environment.ManagementThese woodland countries are managed by the common mans and the Forestry committee, the Forestry committee cut the tree subdivisions so nil grows underneath the upper canopy. This has left a noticeable spread between the trees high subdivisions and the forest floor. The common mans have their animate beings graze in these countries the animate beings stop works species on the land growth and going excessively thick to pull off. Birch and Oak mix forest are found in spots on the Heathland these are by and large the enclosed countries. They have been enclosed to halt the trees distributing farther into the grassland and it to protect the enclosed forest ecosystem from croping animate beings. Birds like the Wood Pecker, Nuthatch and Tree creeper are found in these grazing land forest.ManagementThis Habitat is managed by the forestry committee the program is to increase these enclosures across the New Forest.MiresThere are 120 Mires in Western Europe 90 of which are located in the New Forest. They are located at the underside of the vales and the inclines the dirt is for good saturated. When dirt is H2O logged organic affair does non interrupt down like it would if the dirt was dry. The organic affair amasses over clip and is eventually laid down as peat. As the peat construct up it creates an about solid surface drifting on top of H2O, workss can so turn on this top bed. The workss are mosses, white beaked sed ge and asphodel these can turn rapidly due to alimentary rich dirt gained from H2O being drained from the environing stones and dirts. The quags have somewhat different home grounds within its ain system, towards the border the dirts have a poorer make up of foods so workss such as daily dews grow here. Towards the Centre where the dirt is really rich bog Vinca minor and violet moor-grass grows. At some of the larger mires up to 150 different types of works species can be found.ManagementThe forestry committee manages this home ground they are responsible for Restoration undertakings to profit the wildlife in this ecosystem.CoastThe New Forest besides contains 26 stat mis of coastline a portion of this home ground includes shingle beaches these beaches and there spits support a big scope of Marine workss and animate beings. The shake beaches are of import for migratory birds as a genteelness country, such as the black-headed chump and tern. hypertext transfer protocol: //sphotos-f.ak.fbcdn.net/hphotos-ak-snc7/315601_10151267498640681_1471067524_n.jpgManagementIn the New Forest some of the low drops and shake beaches are being managed but non in the traditional sense where tongues and other sea defense mechanisms one time stood, they have been left to go out-of-date and overpowered by the sea and are now efficaciously useless. These countries have weak drops were changeless eroding is taking topographic point. The drops have now been left to gnaw of course and no defense mechanisms are to be put into topographic point.HazardsThe New Forest was the last topographic point of specific involvement to go a National Park in the UK. It was granted this protection due to lifting hazards from many parts. The population denseness of the country is now 34 000 this is because during the 70s to 80s there was a rise in substructure development. The land the New Forest is on is really easy to construct upon, level land and soft dirts. Not merely has the population risen but the figure of tourers has increased on norm there are 13.5 million visitants yearly of which 96 % thrust to the New Forest to curtail fig ure of visitants and pollution from the autos the New Forest has merely 135 auto Parkss. The figure of visitants to the New Forest has been good for local concerns and helped turn local towns such as Lyndhurst into a king protea site, conveying in more of a assortment in stores and increased the criterion of life. This knock on consequence has provided 2451 direct occupations to the New Forest. It is estimated that 110 million lbs is spent by visitants yearly and 72 million if you take into history escape. Yet with all these positive impacts they besides bring negatives issues such as traffic 2nd places have been bought intending belongings monetary values have increased. Stock in stores can go sold out really rapidly and due to the increasing disbursals to populate in the country merely 500 practising common mans still exist. This has created a clang between the local & A ; acirc ; ˆâ„ ¢s civilization and history vs. tourers demands. Tourism and an addition in population are non the lone hazards for the New Forest Climate alteration is a factor which will come into drama in the hereafter. With lifting sea degrees the coastal part of the New Forest will gnaw really rapidly altering the home ground. As the regional temperature changes the heathland home ground will go to dry attention deficit disorder in the hapless alimentary dirt the workss will shrivel and be more vulnerable to deceasing. All wonts will be affected in some manner due to climate alteration this is due to frequence and sum of rainfall. Some countries will go excessively afloat and other countries the foods in the dirt will be washed off excessively often for it to hold a positive consequence on a home ground.DecisionIn decision the New Forest is a really of import country for its assorted rare home grounds and to back up the significance of the New Forest it has been awarded National Park position. Yet like most rare home grounds they are besides the most vulnerable to alterations in clime and land usage. The direction of the New Forest comprises of many complex beds to suit the demand of many interested parties non merely does it necessitate to provide for tourers and administrations. The direction must besides recognize and integrate the of import cultural significance and patterns for the locals.

Revolutionary Period essays

Revolutionary Period essays The American Revolution was a time of change. We no longer wanted to be a part of Englands glorious empire, but rather a brand spanking new ideal, and we did not want their king, but most of all, we wanted it done at once. The American Revolution had everything a revolution should. After all, a revolution is 1) an orbital motion around a centralized point, 2) the overthrow of one government and its replacement with another, 3) a sudden and momentous change in the situation, as defined by the dictionary. Literature of the time written by Thomas Jefferson in the Declaration of Independence, Thomas Paine in his Crisis pamphlets, and in Patrick Henrys speeches, expound and explore the reasons for radical changes to come. There was one central and unifying idea, which united this great country called America to rise up against England. That idea was Liberty! During the Revolution, we rallied around the central cause of liberty and freedom. It is human nature to need liberty, to be free. In the revolution, we fought for liberty, liberty was what we wanted, liberty was frequently denied to us, liberty was everything to us. Nations can be formed in many ways. Geography or climate, ruler or diplomat, cultural expansion or brutal wars-each of these are a force in themselves. America however was unique. America was born of an idea. Freedom. Even today, after the pilgrims, and the revolutionaries, people come to America, risking everything to be part of that force of freedom and liberty. Prior to the revolution, everything was revolving around England, and what the king wanted. Anything you had was courtesy of a tyrannical pig named King George. In America, we wanted everything to revolve around the freedom of the Individual. Some key leaders, now called out founding fathers, played a big part in bringing those ideas to everyone. We had writers that brought those ideas to revolve around ev...

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay Essay Topic: Marketing Self- concept has become a popular in recent years to investigating possible relationships between how individuals perceive themselves and what behaviour they exhibit as consumer. An advantage of studying consumer behaviour using the theory of self-concept is that consumers provide descriptions of them selves as apposed to having descriptions made by outside observations. (1) People perceived that bald people as somehow different from full-haired people. Once I started losing my hair, I worry it will bring negative effect to my outward appearance. It may caused me lose the confidence and strength. I am worrying people will make fun on me because I am hair loss person. I know that a persons appearance is important, society will pay close attention to my appearance. According to research study, age 21, undergraduate female will shy away from the balding men. It notices me; others do not accept me. No one will like to be balding person. Rogaine can help me regain my confidence. I need a hair-growth drug. Rogaine is in my choice set and satisfy me if it is workable. I will buy Rogaine to test. Consumers self-perceptions can have a strong influence on their behaviour in the marketplace. For example: the way an individual perceives various products could be affected by the image he has of himself. Actual self the perception of oneself as one believes she actually is. Ideal self may be defined as the perception of oneself as one would ideally like to be. Social self the perception of one self as one believes others actually perceive him to be. The ideal social self the perception of ones image as he would like others to have of him. (2) In this case, to the balding person, there are greatly difference between actual-self and idea self. They need hair-growth drug in the idea self. Balding person likes to be full haired person, if they can. Especially women, they cant accept the fact loss hair. In conducting personal interviews with women, Dr.Roper learned that they feel compelled to do something about baldness because bald women simply cannot manage in society as men can. Rogaine has turned to difference consumer segment: women; more concern their outward appearance than men. Rogaine marketers provide ads targeting women included a toll free phone number and the offer of free information kit. In most people opinion, a beautiful woman should not have hair loss problem. I will also shy away from the balding women. Women need Rogaine to perceive as ideal self. Consumers appear to hold images of various products and these images can be viewed as symbols that communicate meaning about those who purchase them. Therefore, an area of considerable practical interest is the degree to which a consumer might actually prefer certain products or brands because she perceives their images as consistent with her view of herself, what she would like to be, or some other aspect of self concept. (3) As the consumer, I will buy the product like Rogaine I may perceive a close match with my ideal self. The theory would still predict that the consumer could have a strong preference for this brand because of the degree of congruity existing between the brand image and what she aspires to become. Also, the degree of congruence to both the actual and ideal self may join to exert a combined influence on consumers attraction toward a brand. The ideal self- concept appears to be a motivating force behind the design of advertisements. (4) Through the advertisement, balding person can know what is the result after using Rogaine. This brand is effectively linked to a full- hair model that many hair loss person might aspire to look like. The research must first identify the most important image attributes to measure and then develop semantic scales for these attributes. Consumers are must asked to reveal the dimension of their self-concept under investigation by marking the scales in order to most appropriately describe them. A second set of scales is used to measure the same consumers perceptions of brand images. If numbers are assigned to each response option on the semantic scales, it is then possible to determine the numerical distance between consumers and their brand images. (5) Discuss the core value that might motivate a consumer to try Rogaine. Rogaine is a product that is a prescription drug intended to restore hair growth. The producer produces this product according to the people who are suffering hair loss and made he/she return to full-haired people. From this article, we can know that some of those men agree a person looks better with full head of hair. This is a fact and we must accept it. The purpose to launch this product is due to today task of difference people wants because today people are facing hair loss problem and also people are concern to health and good looking due to this reason. This means Rogaine produce a prescription to the people who are suffer hair loss. This company want to solve the hair loss problem that is facing by a people. So the hair losss people can go back to his/her full-haired life. So, he/she will become more and more confidence and strength compare to his/her baldness. The producer can motivate the consumer thought Maslows Hierarchy of Motivation, and Freuds Theory of Motivation. From the Maslows Hierarchy of Motivation, it has five hierarchy needs. They are physiological needs, safety needs, social needs, esteem needs, and self-actualisation needs. The first need is Physiological needs. Physiological needs are the basic needs by individual such as food, drink, shelter, sexual satisfaction, and other physical requirement. (6) But in this case, Physiological needs are the people need for the prescription drug intended to restore hair growth. This means the people who suffer hair loss need for the prescription to treatment his/her hair. The second need is Safety needs. Safety needs are a persons needs for the security and protection from physical and emotional harm, as well as assurance that physical needs will continue to be met. (7) According to this case, safety needs for the prescription to protect his/her image and without any side effect. This means this product is very safe to use because it has not any side effect can affect peoples health. Therefore, the people can reassurance when he/she uses this product. The third need is social needs. Social needs are a persons needs for affection, belongingness, acceptance, and friendship. (8) Reference from this article, we can know that in a study analysing consumers reaction to the balding process. The study result indicated the average undergraduate female who aged 21 will shy away from the balding men. This means the man almost has a full head of hair. So, the Rogaine try to use this way to target the male consumer to attract him to purchase it new product. After they use the Rogaine, their loss hair will become a full head of hair slowly. This will cause he is easy to make friend. The fourth need is esteem needs. Esteem needs is a persons needs for internal factors such as self-respect, autonomy, and achievement, and external factors such as status, recognition, and attention. (9) Based on this article, we can say this Rogaines product can let a hair loss people become more confidence and strength. So, the people who are loss hair can become more smarter though Rogaine. The Rogaine can lead to a people change his/her attitude toward the task. So, the Rogaine is very successful in this sector. The final need is self-actualisation needs. Self-actualisation needs are a persons needs to become what he or she is capable of becoming. (10) After the esteem needs are solve the higher needs is need to solve. This is the term to settle self-actualisation needs. From this article, it tells us if a person is looks better with a full of hair. This means we can treatment our loss hair with Rogaine. Consequently, we have a full head of hair and then can perform our task with the best. This mean the loss hair can cause a person feeling of diminishing confidence and strength. So the treatment of the loss hair is very important. Beside that, the producer of the Rogaine has also use Freuds Theory of Motivational. Freud assumed that people are largely not conscious of the real psychological forces shaping their behaviour. He saw the person as growing up and repressing many urges. These urges are never eliminated or under perfect control; they emerge in dreams, in slips of the tongue, in neurotic and obsessive behaviour; or ultimately in psychoses. Thus, Freud suggests that a person does not fully understand his or her motivation. (11) If a person tries to buys the Rogaine because of he/she is facing the loss hair problem. At a deeper level, he/she buy the Rogaine may be because he/she feel his/her hair is not attractive. After use Rogaine, he/she is become more confidence and strength. At a still deeper level, he/she purchase for the Rogaine because of the Rogaine is very hot and famous. He/she can use it to satisfy his/her problem. On the other hand, Rogaines marketing team used such insights to guide development of advertising that would effectively reach the customer while staying within the FDAs strict regulatory guidelines. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. From using this plan can let the people become more awareness to the Rogaine. By the way, Advertising targeted at customers followers, with the objectives of informing consumers that those concerned about hair loss could contact physicians who prescribe the drug. The ads also included a toll-free phone number. This means the producer of the Rogaine want the consumers ask for more information and detail of the Rogaine. Beside that, the Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumer. With approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. From this strategy we can clearly to know that the Rogaine marketers motivate consumer try to purchase their product. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. So the consumer can easy to understanding to use for the Rogaine. Under this condition, this will increase the consumer confidence to purchase the Rogaine. According to the article, Pharmacia and Upjohn also experimented with rebates. A patient could real result from TV choose between a certificate worth $10 towards a first bottle of Rogaine or $20 fro sending in the box tops from the first four emptied bottles. The marketers give the promotion to consumer and motivate consumers to buy more and more. Discuss the manner in which Rogaine marketers moved consumers though the steps in the consumer decision process. Buying Decision Process shows a stage model. The consumer passes through five stages: problem recognition, information search, evaluation of alternatives, purchases decision, and postpurchase behaviour. Clearly the buying process starts long before the actual purchase and has consequences long after the purchase. (12) At the first stage, consumers recognize that the Rogaine may solve a problem of unfulfilled desire. They need some effective drug to satisfy themselves. The consumers sense a difference between his or her actual condition and desired condition. Their needs become a drive to purchase the Rogaine. Rogaine is given a way to consumers to solve their hair loss problem. Rogaine is a hair-growth product approved by Food and Drug Administration (FDA) in US. From in-depth personal interviews, Dr. Roper learned that hair loss gave men a general feeling of diminishing confidence and strength. On the other hand, society seems to pay close attention to a persons appearance. Based on the research, it shows that a tendency among the average undergraduate female, age 21, to shy away from the balding men. I believe that some of those men will agree a person looks better with a full head of hair. Balding men recognize their problem and needs when they realize that repurchase is needed. Rogaine is their choice. Rogaine may improve their outward appearance in a manner not tried before. Under the condition, consumers hesitate to try Rogaine. The second stage, an aroused consumer will be inclined to search for more information and listing the alternatives that will solve the problem of hair loss. There are a lot of brands have the same function compared to Rogaine. Why consumer will aware the existence of Rogaine. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. Advertising targeted at consumers followed, with the objective of informing consumers that those concerned about hair loss could contact a physician who could prescribe the drug. The ads also included a toll-free phone number. This soft-sell approach established good consumer awareness, but it produced disappointing results, perhaps because most men needed a stronger inducement to get them to a doctors office. They are successful used such insights to guide development of advertising that would effectively reach the consumer while staying within the FDAs strict regulatory guidelines. It provides sources of information to consumers. When consumers simply becomes more receptive to information about hair grow drug, they pay attention to ads, drug purchased by friends and conversation about hair grow drug. In this condition, with the advertising the consumers will notice the Rogaine. Through gathering information, the consumer learns about competing brands and label. Consumers will make the final choice from the choice set. Therefore Rogaine must strategize to get its brand into the prospects choice set. Otherwise it loses its opportunity to sell to the customer. After second stage, Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumers. They began targeting hair stylists and barbers by offering handling fees to shops that displayed Rogaine. With FDA approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. It give assurances that the drug is effective in hair grow. Consumer will trust the product. They believe that it is safety to use and product in good quality. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. Pharmacia and Upjohn created a Dermatology Division to focus on relationship marketing through coordinated ads and public relations messages. Through the video, they show the result after using the drug. It brings the good news to them. The consumers only consider few factors to buying the product: quality, safety, price and effectiveness. Consumer will chose the best one to meet their needs. Rogaine had showed the effectiveness through the video. Product also approved by FDA. Obviously, Rogaine can satisfy the customer. The company is likely to develop a set of brand beliefs. The brand beliefs make up the brand image. Rogaine try to change buyers beliefs about was competitive brands stand on different attributes. Purchase decision stage, after choosing the best alternative, a consumer is ready for the purchase act. Three considerations remain: place of purchase, terms, and availability. (13) However, two factors can intervene between the purchase intention and the purchase decision. The first factor is attitudes of others. If the intensity of the other persons negative attitude toward the consumers preferred alternative and the consumers motivation to comply with the other persons wishes. The converse is also true: a buyers preference for a brand will increase if complex when several people close to the buyer hold contradictory opinions and the buyer would like to please them all. (14) If Rogaine give the bad image to consumer then lost the opportunity to sell product. With the good public relations, product will accept by consumer easier. The company also involved in event marketing to build its database, followed by direct marketing and telemarketing. Rogaine has received FDA approval to se ll over the counter. This change will bring the new challenge to Rogaine marketers. Last stage is postpurchase behaviour. After purchasing the product, the consumer will experience some level of satisfaction or dissatisfaction. The consumer will also engage in postpurchase actions and product uses of interest to the marketer. The marketers job does not end when the product is bought but continues into the postpurchase period. (15) Pharmacia and Upjohn experimented with rebates. A patient could choose between a certificate worth $10 toward a first bottle of Rogaine or $20 for sending in the box tops from the first four emptied bottles. If the customer is satisfied with this, it may exhibit a higher probability of purchasing the product again. The satisfied customer will also tend to say good things about the brand to others. The feeling of satisfaction makes a difference in whether the customer buys the product again and talks favourably or unfavourably about the product to others. General speaking, Rogaine is successful in the advertisement. It attracts more customers to try product. Marketer said that the best advertisement is a satisfied customer.