Celestial Seasoning

Celestial Seasonings was found by small countryside family aiming to bring infixed herbaceous plant benefits to the guests in 1969. Celestials herbal tea was exchange through local stores initially. Celestial Seasonings went through major change when it was bought by Kraft Inc in 1984. Kraft brought Celestial wares to new commercializes before marketing it back to the Celestials old management in 1988. The change and re-purchase of Celestial benefit the company to get into national market and painting to wider consumer range.Throughout the decade of 90s, company extended its product line as per market demands. As result herbal hang ons, medicinal teas, herbal supplement capsules and many other products were added to celestial product range. Company had good offshoot till end of decade until some of its product start masking the declining trend. There are some lines relating to celestial Seasonings progress which include honourable issues, quality concerns and limited l uff market.Celestial Seasonings makes its entire product range from rude(a) herbs but still company bednot promise to make people wellnessy. Its a product not medicine so it cannot claim for preaching of illness and claiming so raises ethical issue. Quality concern is another problem with the celestial Seasonings products. 71% people consider Celestial Seasonings products safe for health while 29% people have some concerns about safety. They estimate that being natural doesnt make it safe. Herb source authenticity also raises questions about quality.Celestial Seasonings offer a wide range of product but major target market is baby boomer ladies with 35 to 54 years of age. Its tea products have high price than other tea competitors. This raises the problem of limited target market. As a resultant of ethical problem, company must not make unjustified promises. mathematical product statements can show that these can help living healthier manner rather than its impression of a cu ring product. Quality can be assured by club marketing programs and virtual tours. Sustainable sourcing self-reliance can also help improving customers confidence.Club marketing programs can be launched and events can be held on farm and production locations to improve customer perception for product quality. Market development is solution to limited target market issue. New target markets can be explored. Company can go global and enter the markets where tea is a part of tradition like England, India, and Pakistan. Celestial Seasonings has kept its promise to bring natural herb benefits to the customers. Company can overcome current problems and increase its profits with market development, club marketing programs and keeping the ethical concerns.